Sarah Shefferly has experience in Spanish language, intercultural communications, and marketing. She has a Bachelor's degree in Communication and Spanish from Michigan State University and interned at companies in East Lansing and Barcelona. Currently, she works as an Account Manager at Northern Processes & Sales, where she manages client accounts, creates marketing campaigns, and travels to visit clients.
Experienced Bilingual PR Professional with International Experience
1. Sarah Shefferly
33642 Brittany Drive Farmington Hills, MI 48335 | 248-804-9183 | sheffe16@msu.edu
Qualifications Profile
▪ Experienced in speaking the Spanish language
▪ Active member of The Association of Women in Communications Detroit Chapter
▪ Knowledgeable in intercultural communications and achieved an extensive communications and marketing
background
Education and Credentials
Bachelor of Arts, Communication/Spanish, 3.4/4.0 GPA May 2014
Michigan State University | East Lansing, Mich.
▪ Specialized degree in Public Relations and Political Economy
▪ Honors credits and was an active member of the Honors College
Experience
Account Manager/Inside Sales Aug. 2014-present
Northern Processes & Sales, LLC (NPS) | Wixom, Mich.
● Managed numerous client accounts and kept in direct communication with clientele to ensure their satisfaction
● Applied marketing and public relations knowledge to create new marketing and sales campaigns through
electronic flyers, the company iPad, videos, pictures and posting new information on the company website
● Educated myself on using HTML/CSS coding to design and edit the company website (www.npsmi.com).
● Traveled throughout the U.S. to visit different clients whose accounts I managed to make sure their needs were
serviced, while recommending new products and enhancing the NPS company brand.
● Attended expo shows to market and promote NPS’ products; shows such as the 2014 IBEX boat show in Tampa,
Fla., and the American Composites CAMX 2014 show.
Store Manager
Bubble Island, Inc | East Lansing, Mich. Aug. 2011-July 2014
▪ Conversed with a variety of individuals, including international students from all over the globe.
▪ Trained new employees by helping them effectively understand their job tasks and responsibilities.
▪ Balanced my managerial position and academics exceedingly throughout my college career.
Internship Aug. 2013-Dec. 2013
Whisper Mobile Application | East Lansing, Mich.
▪ Implemented my own social media campaign throughout East Lansing and Michigan State University’s campus.
▪ Organized and planned promotional events and received sponsors to help finance the events.
▪ Interviewed and gained my own Whisper campus representative team, and organized group meetings each week
to brainstorm ideas for new ways to promote the Whisper Mobile App.
Internship May 2013-Aug 2013
RelevantBCN | Barcelona, Spain
▪ Wrote both creative and professional articles about various topics, such as politics, arts & culture and personal
interviews with artists, musicians and people of intellect.
▪ Reinforced communication skills through daily interactions and interviews with a diverse group of clients;
Spanish, English, Australian, British, French, Italian, etc.
▪ Promoted RelevantBCN’s brand through relations with social media, personal contact, telephone calls and event
planning.