Heroes Next Door

2. Situation: From crime to a lack of
affordable healthcare, West Garfield
Park faces problems that deeply affect
the children living there. Off the Street
Club is a place where these children can
be safe and have a brighter future.
However, without funding, the programs
that help these kids can’t be maintained.
Goal: Raise $5k in donations for OTSC
by developing a sustainable,
overarching campaign that has the
ability and scale to extend beyond the
walls of Havas Chicago.

3. Hope outweighs any obstacle we face in
our childhood. Children everywhere should
be reminded that they are much more than
their circumstances, and that there is
something beautiful in childhood itself.
Hope outweighs any obstacle we
face in our childhood. Children
everywhere should be reminded
that they are much more than
their circumstances, and that
there is something beautiful in
childhood itself.

4. Create a team of superheroes that symbolize
the hopeful children of OTSC. The designs
will be featured on merchandise that will be
available for purchase.

5. Everyone loves to use the word hero. We use it to describe movie characters, leaders, soldiers, parents,
first responders, and even sports stars.
But, what makes someone a hero? Is it someone who captures our imagination on the silver screen or on
the field? Or is it someone who dedicates their life to keeping us safe? And what do all of these heroes
have in common?
Maybe heroes are people who will never back down from a challenge. People whose hope can overpower
any and all obstacles that fall in their way. People who strive to make their community a better place.
No group of people can encapsulate these traits better than the kids from Off the Street Club. That’s why
we’re proud to introduce you to the Heroes Next Door.

7. … Where every kid is faced with real world struggles, eight superheroes
learn to utilize their unique superpowers to overcome everyday issues.
Every superpower is inspired by characteristics of OTSC. Serving as the
headquarters for these Heroes Next Door, OTSC will be the “universe”
that binds our heroes together.
The villains in our stories will be portrayed by non-violent issues that
kids face in their everyday lives.
The heroes will not only use their abilities to overcome these tensions,
but they will develop overall positive character traits.

8. ● Cover art designed by artists that tell
each hero’s story through their
interpretation.
● QR codes will be included to bring the
stories to life online.

9. Figurines & Poster
Visual Artist
Poster
Designer & Painter
Poster
Visual Artist & Graphic
Designer
Poster
Street Artist & Painter
Diana PietrzykLefty Out There
Louis De Guzman
Brandon Breaux
JC Rivera
Poster
Painter
Mia Lee (Hotfunmia)
Poster & T-shirts
Visual Artist &
Illustrator

10. TURBO
6 YR OLD BOY
Superpower: Courage
Ability: Super Speed
Villain: Getting injured
Story:
- Injured for the first time while racing
- Scared to race again
- Finds courage to continue roller-skating
OLYMPIA SWOOPES
8 YR OLD GIRL
Superpower: Perseverance
Ability: Flight
Villain: Self-Doubt
Story:
- Benched on the basketball team
- Practices everyday until she flies
- Uses new power to play

11. CAPTAIN INNOVATION
9 YR OLD GIRL
Superpower: Ingenuity
Ability: Super Inventor
Villain: Temptation to Cheat
Story:
- Pressure to cheat
- Competes in Soap Box Derby
- Wins without cheating
FREEZEFRAME
17 YEAR OLD BOY
Superpower: Humility
Ability: Time Control
Villain: Pride
Story:
- Rewinds time to always win
- Learns to accept losing
- Makes friends afterwards
SNAPSHOT
12 YEAR OLD BOY
Superpower: Curiosity
Ability: Seeing the Future
Villain: Stubbornness
Story:
- Photographer for Lens for Peace
- Only wants to take pictures his way
- Learns to see in others' perspectives
TERA BYTE
12 YEAR OLD GIRL
Superpower: Grit
Ability: Electricity
Villain: Giving Up
Story:
- Hackers create power outages
- Jumps into power grid to override it
- Designs a firewall
WORMHOLE
15 YEAR OLD BOY
Superpower: Empathy
Ability: Teleportation
Villain: Selfishness
Story:
- Always teleports to music room first
- Able to pick instruments first
- Learns to let kids choose first
ZORA ROBINSON
18 YEAR OLD GIRL
Superpower: Leadership
Ability: Unknown
Villain: Fear
Story:
- Still doesn't know her super power
- Nervous about life after high school
- Learns leadership is her super power

12. THE
TRAILER

13. As 18-year-old Zora Robinson prepares to leave Off the Street Club, she struggles to identify
her own superpower, as she looks upon the other fantastic specialty superstars of the club.
Arnett comforts Zora to help her realize her biggest power, yet she must remember the biggest
threat of all: The Outside. Together the team struggles to build their powers up together as one
unit, but at the end of the trailer, Zora reaches an epiphany: her power is leadership. They work
together with this newfound confidence.

15. Script
Wide shot of a bright blue sky with some clouds mixed in.
Olympia Swoopes flies over like an F-16.
Zora Robinson (VO): I can’t fly.
TITLE CARD: Off the Street Club Films
Turbo rockets by on his roller skates.
Zora (VO): I don’t have superspeed.
Captain Innovation is welding together a car in her lab.
Zora (VO): And I’m not this master inventor.
Medium shot of Zora in a room at OTSC talking to Arnett.
Zora: So why am I here? If I don’t have a superpower, what’s my
role here?

16. Medium shot of Arnett. He pauses before starting to speak to
Zora.
Arnett: Zora, you do so much more than just fly or skate
really fast.
Arnett: You’re the one who’s kept everyone together.
Arnett: Without you, this group is nowhere near as strong as
they are today.
Zora helps Turbo up off the ground.
Arnett: You’ve taught these kids not only how to find their
powers, but how to use them for good.
Olympia flies down and rescues a kid who’s about to be hit by the
Outside and brings him to Zora at OTSC.
Arnett: You’re every bit as much of a hero as any of them,
and then some.

17. Medium shot of Zora, her eyes widen as she begins to realize her
true superpower.
Arnett: You’re the true leader of the Heroes Next Door, you
always have been.
Zora and the Heroes Next Door walk through the Hallway of
OTSC, ready to head to battle.
Arnett: And now, they need you more than ever.
Cut to black - Fade into The Outside, West Garfield Park
Arnett: Defeat The Outside.
MUSIC starts
Zora looks to her left at FreezeFrame, nods, then to her right at
Snapshot and nods.
Jump to shot of Tera Byte, her back is to the camera, she’s firing
up her supercomputer.

18. Tera Byte: And here we go.
MUSIC is intense now
Action sequence starts, Olympia Swoopes jumps in the air,
then flies forward right at the camera.
Kid standing alone as the outside comes in, FreezeFrame stops
time - and the outside - while Wormhole teleports to save the
kid, they then teleport away.
Shot of Zora, she’s speaking to the Heroes Next Door.
Zora (VO): It’s on us now.
Wormhole teleports next to a landing Olympia they look
forward, ready to battle.
Shot of Heroes Next Door sitting in Heroes Next Door mission
control looking at Zora.
Zora (VO): I know what my superpower is, you guys know
yours.

19. Snapshot closes his eyes, looking into the future.
Captain Innovation comes roaring around the corner in her suped up
Soap Box derby car.
Medium shot of Zora.
Zora (VO): It’s time to come together, beat the Outside, and save Off
the Street Club.
Cut to Black
TITLE CARD: What’s Your SuperPower
The Heroes Next Door stand in formation in front of the OTSC bridge,
building behind them. Olympia flies into formation, Turbo rockets in on his
rollerblades, Wormhole teleports in.
Camera tilts up towards the sky
SUPER: Heroes Next Door
Camera and music fade out
TITLE CARD: December 4th
Back the Heroes Next Door at www.OffTheStreetClub.com

20. +
Collectable Stickers
- Provide page of high quality
stickers
- Create a sticker featuring
each character
- Extend digitally to Snapchat
and IG stickers
Collectable Figurines
- Collaborate with Louis De
Guzman
- Bring figurines to life
through Snapchat and IG
- Auction figurines at the
lobby installation or
luncheon

22. Microsite
Ready to meet our heroes?
Introducing the Heroes next door, a
team of superheroes based on the
amazing kids of Off the Street Club.

23. The lobby transforms into a comic book store
with a corner that immerses you into the
world of comic books.
● Connecting back to HND
● Coloring station
● Arcade Games
● Space to sell extensions
● Glass Case
● Lunch caricature hours
● Superhero Raffle
The lobby transforms into a comic
book store with a corner that
immerses you into the world of
comic books.
● Connect back to HND
● Cash register & glass cases
● Book shelves
● Coloring station
● Arcade games
● Lunch caricature hours

24. 24

25. TIER 1 TIER 2
Goal $5,000 $10,000 +
Poster size 8.5x11
11x17
Poster units 150 items
200 items
300 items
300 items
Poster production costs $65 ($0.43 per unit)
$110 ($0.55 per unit)
TOTAL: $175
$129 ($0.43 per unit)
$165 ($0.55 per unit)
TOTAL: $294
Artist costs $0
Lobby installation (including
merchandise)
$300 - $700 $1500 - $2500
Estimated Costs $675 $2,294
Poster selling price $15 per poster + $15 per merch item
(same for both sizes)
ESTIMATED REVENUE $6,000 $13,500
ESTIMATED PROFIT $5,325 $11,206

26. PRE-LAUNCH
- Internal Havas
- Teaser video on
lobby screens
- Chi email blast
- Havas Chi IG story
LAUNCH
- Internal, external
- Artists’ social media
- Havas Chi IG
- Lobby installation
- Merchandise sales
DURING
- Merchandise sales
- Social media posts
- Superhero raffle
- Promote at Havas
events (annual
summer party,
Friday happy hours)
POST
- Chi email blast of
fundraiser and
installation recap
- Havas Chi IG
highlight story
Strategy Plan

28. - Superhero Specific Raffle Prizes
- Ex: Helicopter ride for our super who can fly
- Ex. New gaming computer for our Hacking superhero
- Scavenger Hunt around Agency
- Pay to play, prize for winner
- Superhero Specific Events
- Example: our own box car race
- Auction artists’ work who we are collaborating with
- Dress your CEO/manager as batman(or any super) for a day
- Superhero popsicles Sold at Comic book store
- Ice-bucket inspired challenge
- Dress or Donate or Pay to get out of silly costume
- Team based Competitions (summer games)
- Each Havas team represents a superhero and competes against each other in fun games (ex. Ping pong tournament)

29. Zora Robinson
Serving as the headquarters for the Heroes Next Door, OTSC is packed with different types of superheroes, and each superhero is
encouraged to find their superpower. For some heroes, finding their superpower comes naturally, but others have a difficult time
finding theirs.
Zora Robinson has just turned 18 and is in her senior year of high school. She is not only nervous about graduating high school and
having to take on the real world, but she is intimidated by her peers who have already found their superpowers. She has tried
everything: playing basketball with Olympia Swoopes, roller skating with Turbo, and even computer hacking with Tera Byte, but she
still hasn’t found her powers. She is starting to think she doesn’t have powers at all. Although she feels as if she doesn’t fit in, the
other superheroes admire her genuine and caring nature. She tries to hide her fear by cheering on her peers when they are using their
superpowers. She’s always there to give uplifting words or advice to the other superheroes. She truly wants to see them succeed.
When her fear of braving the real world gets to be too much, all the superheroes must team up together. As her fear manifests, it
begins to take over OTSC. Fear engulfs even the most powerful superheroes. Zora knows this is her villain and she immediately takes
charge. She rallies the superheroes together and devises a plan to beat fear. She begins delegating tasks to her team based on their
superpowers. Knowing her team and their strengths, she is able to strategize and direct the team on how to beat the villain and save
OTSC. In the end, she finds her true superpower is leadership.

30. Captain Innovation
The kids of OTSC are preparing for the annual hover car derby competition, and each must learn the ins-and-outs of assembling a car.
Each part and its function must be committed to memory, and Anthony is extremely excited for the big race, since he will be the one
riding in the car. Anthony learned every part on his own and found new ways to put different cars together. He even built OTSC a
brand new practice car with a jet-fueled turbo engine and brand new design model. He decided to show #8 around the Soap Box
Derby room as he puts the finishing touches on his car for the race tomorrow. Letting her in on a secret, he shares that he heard that
racing with power boosters will help him win, even though it is illegal if he is caught.
Knowing right from wrong, she explains the value of honesty and integrity. She explains that doing the right thing and following the
rules of the competition is the way things should be done, and that character is who you are when no one else is looking. He learns
that it is better to lose fairly than to win while cheating, and ultimately decides not to use power boosters in the race.
Once he’s given some time to think things over, he decides to go into the race fairly. #8 watches the hover car derby the next day, and
Anthony wins the race by a landslide. After the race, he explains that he found a new way to improve the car by adding wings made of
super sleek plexiglass. She explains how proud she is that he did the right thing, and nicknames him “Captain Invention”. Anthony
thanks her for being so wise, and OTSC celebrates the Hover Car Derby victory.
Through the story, we learn that being innovative is a superpower. Through her leadership, we see a trait of another true hero.

31. Tera Byte
Tera Byte is 12 year old technology wizard. She loves science and math, and she writes code so fluently you would think it was her first
language. When she taps into her powers lightning flows from her fingertips, her hair glows with electric currents and she enters into a
digital universe only few tech wizards know exists. She is confident in her abilities and sees herself working for NASA one day. She’s
currently working on hacking into their system.
When outside hackers invade West Garfield Park, they take control of the electricity. Night after night the neighborhood experiences
power outages. She decides it’s time to take matters into her own hands. She works tirelessly to hack into the city’s electricity grid to
override the shut down. She immerses herself into the other universe. She sees the invader and knows they will not be defeated
easily. After a long technology battle she is ready to give in. Though frustrated with herself, she knows she can’t give up. She takes a
deep breath and channels her true grit. Her hair begins to glow. The electric currents are visibly running through her veins. She lifts
her hands and shoots lightning from her fingertips. She is able to override the shut down and take back control of the grid. She designs
her own firewall forcefield to protect the grid that the city of Chicago will later deem unhackable.
For her work and bravery she is awarded a scholarship to NASA Space Camp and continues to use her powers to keep OTSC and West
Garfield Park safe (after she finishes her homework).

32. Social
Comic book strip - carousel, story
Utilize all the features platform offers - countdown, donations stickers,
Instagram taking away likes - what’s new on instagram that we can use to change
stuff
Quicktime phone recording of carousel ad
Hashtag?