3. “Augmented Reality (AR) is a term for a live direct or indirect view of physical, real world environment whose elements are augmented by computer” MachaBelkova, Think Tank 2011
4. Impact on Customer Service Personalized service Fun, interactive, exciting ! Goes far beyond guests expectation Unique and own experience impact on customer’s trust More than a concept, an Experience An endless availability Good medium of communication
5. How translates it in a Hotel? Imagine you go through the room, open the closet (with your phone) to see how big it is (dresses need space!), scan the TV to see the different channels (and the program), check if there is an iron available…
6. How translates it in a Hotel? Food & Beveragesdivision: Menu directly available with description and photos Possibility of making your own and personalized choice (based on special diets for example) Personalized suggestion. For repeat guest: database on their former order with new suggestion according to their tastes.
7. A real Digital differentiation , A real competitive advantage Interactive and 3D Limitless! A 24/24 7/7 personal concierge guide ! (restaurant, museums, private tours…) At disposal for the guests Personalized with personalized suggestions
8. Global impressions Wow! Revolutionary Big business opportunity! Applicable in all sectors Suitable for almost all smart phones (should extend to Blackberry) Fun and make life easier Excellent tools for Tourism an Hospitality industries as it is very « visual » with photos for the guests as for the professionals. Feeling of “a step in the future” It’s like real life, but better! Fun! Fun! Fun!
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