e business

1. E-Business
Presentation
Topic- Distribution Channel

2. Flow of the Presentation
• Introduction
• Importance of Distribution Channel
• Channel Design
• Distribution Channel in Different E-business Model

3. Introduction
• A distribution channel is a chain of businesses or
intermediaries through which a good or service passes until it
reaches the end consumer.
• It can include wholesalers, retailers, distributors and even the
internet itself.

5. Importance of Distribution
Channel
• Connects a link between the producers and the consumers
• The middle man plays an important role in consumer
orientation demand.
• Subdivide the products according to the needs of the
consumers.

6. 3 BROADAPPROACHES TO
DISTRIBUTION
 Mass
 Selective
 Exclusive

7. VARIABLES TO CHOOSE
DISTRIBUTION CHANNELS
• Cost of distribution
• Nature of the market
• Control of marketing

8. CHANNEL DESIGN
• It refers to those decisions which involve the development of
new distribution channels where none had existed before or the
modification of existing channels.
• Producers/manufacturers, wholesalers and retailers all face
channel design decisions.

9. NEED FOR RECOGNIZING
THE CHANNELDESIGN
• Developing a new product or product line.
• Establishing the new firm.
• Opening up to new geography.
• Meeting the challenge of conflict and other behavioural
problems.
• Conflict management.
(in terms of price and quality).

10. Distribution Channel in Different E-
business Model
• B2B
• B2C
• C2C
• C2B

14. THANK YOU