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Distribution channel
- 2. Himanshu Arora Hiraj Chandwani Janisar Akhtar Karan Singh Rautela Md. Osama Ishaan Group Members
- 3. Introduction Importance of Distribution Channel Channel Design Distribution Channel in Different E-business Model Flow of the Presentation
- 4. A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. It can include wholesalers, retailers, distributors and even the internet itself. Introduction
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- 6. Connects a link between the producers and the consumers The middle man plays an important role in consumer orientation demand. Subdivide the products according to the needs of the consumers. Importance of Distribution Channel
- 7. Mass Selective Exclusive 3 BROAD APPROACHES TO DISTRIBUTION
- 8. • Cost of distribution • Nature of the market • Control of marketing VARIABLES TO CHOOSE DISTRIBUTION CHANNELS
- 9. • It refers to those decisions which involve the development of new distribution channels where none had existed before or the modification of existing channels. • Producers/manufacturers, wholesalers and retailers all face channel design decisions. CHANNEL DESIGN
- 10. Developing a new product or product line. Establishing the new firm. Opening up to new geography. Meeting the challenge of conflict and other behavioural problems. Conflict management. (in terms of price and quality). NEED FOR RECOGNIZING THE CHANNEL DESIGN
- 11. B2B B2C C2C C2B Distribution Channel in Different E-business Model
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- 15. THANK YOU