Southern Sociological Society 2012
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This document summarizes Sandra Paredes' proposed research study on Hispanic women's health perceptions and attitudes. The study would use focus groups to examine how acculturation affects Hispanic women's culturally-bound health beliefs and how they adopt biomedical views in the U.S. It reviews literature showing cultural influences on perceptions of diabetes, cancer causes, and preventative actions. The research aims to understand these influences to craft culturally resonant health messages. The proposed methodology would recruit Hispanic and Hispanic-American women via businesses and social media for English and Spanish focus groups. A screening tool would assess demographics, acculturation, health behaviors, and familiarity with cultural beliefs. Focus groups would segment participants by acculturation level to
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Southern Sociological Society 2012
- 1. Hispanic Women's Perceptions and Attitudes of Health Sandra L. Paredes Johns Hopkins University Master's Candidate Communication
- 2. Acculturation & Disease Prevention If we frame health messages within the intended audiences' cultural context, can we shift the locus of control and increase disease prevention?
- 3. Impetus
- 5. Literature Review Coronado, Thompson, Tejeda & Garcia (2004) • diabetes risk factors: heredity, diet high in fat and sugar, obesity • emotional trigger: susto made them susceptible to getting diabetes Pérez-Stable, Sabogal, Otero-Sabogal, Hiatt, & McPhee (1992) • cancer causes : sugar substitutes, bruises, microwaves, antibiotics • attitudes: death sentence, punishment from God, and unpreventable Flórez, Aguirre, Viladrich, Céspedes, De La Cruz, & Abraído (2009) • locus of control: internal (individual action) & external (God’s will) • nuance: God helps people who help themselves • proactive: regular screenings, especially if at risk for breast cancer
- 7. Intended Audience Perspective Craft messages that resonate with the intended audience. Capture the emotional nuances of health within audience's life context. Source: DC Cancer Consortium & Westat. (2009). Is your body talking? Take time to Listen: An ovarian and endometrial cancer awareness campaign. www.dccancerconsortium.org
- 8. Social Science Perspective A complete medical education must include, alongside physical and biological science, the perspectives and findings that flow from the behavioral and social sciences. BEHAVIORAL AND SOCIAL SCIENCE INTERVENTIONS FOR HEALTH CARE ATTAINMENT Healthful Mind-body Interaction -- stress reduction relaxation, non-pharmacologic pain and anxiety treatment, substance abuse treatment, sobriety maintenance Health Promotion and Wellness -- public and social media health education, community motivational interventions, impactful health literacy. Source: Association of American Medical Colleges. (2011). Behavioral and social science foundations to future physicians. www.aamc.org
- 10. Research Questions RQ1: How does acculturation affect Hispanic women’s culturally bound health attitudes and perceptions? RQ2: How do Hispanic women adopt biomedical health attitudes in the U.S.?
- 11. Methodology & Audience Focus groups • 2 groups, each with 6 -8 participants (n ≈ 14) • English & Spanish • Recruit via local businesses, social media & word-of-mouth in Washington, D.C. Audience • Women • Ages 18+ • Hispanic & Hispanic-American
- 12. Screening Tool Demographics i.e., birthplace, years living in the U.S., age at arrival Acculturation • Language preference for media (i.e., radio, newspaper, books, websites) • Language preference for socializing (i.e., family, friends, work, school • Cultural self-identification (i.e., Hispanic, Hispanic-American) Health Behaviors & Beliefs • Preventative (i.e., vaccines, women’s exams, eye & dental exams) • Familiarity with cultural health beliefs (i.e., mal de ojo, susto) • Cancer beliefs (i.e. preventable, treatable, curable)
- 13. Focus Group Segments More Less Acculturated Acculturated Primary English Spanish language Birthplace U.S. or foreign foreign U.S. arrival child adult Age Under 40 40+ Self-identity Hispanic- Hispanic American
- 14. Last thought …
- 15. Thank you Sandra L. Paredes slp22@jhu.edu @slp22