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1. Book My Show
Submitted by:
Gyan Prakash
Gourab Sarkar
Alla Bala Vardhan Reddy
Manoj KUMAR C
Sandipan
Sharan v

2. • Name of the Firm: Book My Show
• Global HQ (if relevant): Mumbai
• Indian HQ: Mumbai
• Current CEO: Ashish Hemrajani
• Current Marketing Head: Vamsi Murthy Head - Content & Partnerships Marketing at BookMyShow
• URL: https://in.bookmyshow.com/
• Revenue: Rs 74 crores in FY21, down from Rs 701.40 crore in FY20
• MARKET CAP: SAIF Partners invests USD 25 Million i.e. Rs. 150 crores valuing BookMyShow at Rs.
1000 crores.

3.  Technology: Tickets sold via Website and Mobile App.
 Website: 3 Billion page views per month.
 App: 30 Million downloads across all platforms.
 Android Mobile App: Downloads- 10 million, Rating -4.2

4. BookMyShow is Mumbai based company which is India’s largest ecommerce platform which
allows users to book tickets for movies and various events such as sports through App or website.

6. Advantages of Book My Show
 Avoid the queue and rush to the movie hall counters.
 The pool of options for choosing the movie, location and movie
hall.
 Booked ticked instantly and preferably.

7. Market Segment
• Segment - Internet users looking for event ticketing solutions.
• Target Group - Internet users utilizing services to perform online transactions like buying tickets.
• Positioning - Positioned as India’s largest entertainment ticketing website.

8. Revenue
60% of its revenue is generated from its commission through booking
Tickets of movies, events, sports etc.

9. Growth
It is trying to target on non movie operations
to generate 50% of its revenue in the next 3 years.

10. Profitability Potential of The Company
Using the VARIM (Value - Adaptability - Rareness – Inimitability – Monetization)
model to help analyze the profitability potential of the firm.

11. SWOT Analysis of Book My Show
For Book My Show, SWOT analysis can help the brand focus on building upon its strengths and
opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start
the Book My Show SWOT Analysis:

12. Strengths:
1. Vast network of event organizers and major cinema chains.
2. Simple and convenient to use.
3. Constantly updated with forthcoming events and movies.
4. Around 90% market share in the online entertainment ticketing space.
Weaknesses:
– 1. Mostly limited to urban areas as people in India are still apprehensive about online payments.
Opportunities:
1. Expand capabilities to cover more events and movies across various cities.
2. Acquiring more partnerships with various business entities.
3. Co-organizing events with various event organizers to increase physical brand presence.
Threats:
1. Possibility of mismanagement due to lack of coordination with event organizers
2. Improved functionalities by competitive online ticketing portals
3. Newly emerging competitive online ticketing portals

13. COMPETITOR ANALYSIS
Paytm entered into the movie ticketing business in late 2016 and accelerated in 2017.
BookMyShow’s revenue increased a little from $50 million in 20116 to $65 million, with growth
coming from the non-movie business.
Paytm's large customer base and cashback distorted BookMyShow’s revenue.
However, BookMyShow came out strong. It had been building capabilities to ticket for events for
a decade. Events and their management is a more complex activity than standardized movies and
in this regard. BookMyShow was already two steps ahead of Paytm.

14. Thank You