Blogging Superstars :How to monetize a blog effectively? Presenter  Mohit Maheshwari
1 <ul><li>Professional bloggers </li></ul><ul><li>First time bloggers </li></ul><ul><li>Part time bloggers </li></ul><ul><...
2 Bloggers are Superstars and……………  Superstars blog !!!!! Look who’s blogging…….
2
2
2
2
2 Superstars need to be paid well….. 3 Examples of Blogs making Money
2 Johnchow.com - $12-$15k per month
2 PerezHilton.com = $40K –$80K per month
2 MARIO ARMANDO LAVANDEIRA JR., better known as Perez Hilton
2 Autoblog.com = Sold To AOL for $25 million
2 <ul><li>Direct  </li></ul><ul><ul><li>Sell advertising directly </li></ul></ul><ul><ul><li>Sell advertising via Search b...
3 <ul><li>Sales talent is scarce , expensive and on the move </li></ul><ul><li>Advertiser Target market and domain identif...
4 The online challenge  Enterprise publishers, media agencies and brand advertisers are facing  two major challenges:  Fra...
5 Why small can be BIG in today’s Internet <ul><li>Fragmentation </li></ul><ul><ul><li>With the rise in popularity of UGC ...
6 Why small can be BIG in today’s Internet <ul><ul><li>Inventory Limitations  </li></ul></ul><ul><ul><li>Online advertisin...
9 Revenue Generation Options <ul><li>Appoint Site representation agency – CPM , Exclusive time based Slot buys , CPC </li>...
10 Revenue Generation Options <ul><li>Major Search engines and their content network – CPC Based: </li></ul><ul><ul><li>Go...
11 Revenue Generation Options <ul><li>Join Geography  , Vertical specific Ad networks – CPM , CPC  </li></ul><ul><ul><li>I...
12 Choosing the right ad sales partner <ul><li>Check experience and background of top management </li></ul><ul><li>Current...
2 Indian bloggers need to come  together and grad the advertising pie !! Blogger needs a Federated India  
13 We are partnering with technology bloggers and websites in India  Call / SMS : 9811334576 Email : mohit@tonictag.com
Upcoming SlideShare
Loading in …5
×

Monetizing blogs effectively

2,809 views

Published on

Monetizing blogs effectively.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,809
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
29
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Monetizing blogs effectively

  1. 1. Blogging Superstars :How to monetize a blog effectively? Presenter Mohit Maheshwari
  2. 2. 1 <ul><li>Professional bloggers </li></ul><ul><li>First time bloggers </li></ul><ul><li>Part time bloggers </li></ul><ul><li>Non Bloggers </li></ul><ul><li>Others </li></ul>Lets size up the audience
  3. 3. 2 Bloggers are Superstars and…………… Superstars blog !!!!! Look who’s blogging…….
  4. 4. 2
  5. 5. 2
  6. 6. 2
  7. 7. 2
  8. 8. 2 Superstars need to be paid well….. 3 Examples of Blogs making Money
  9. 9. 2 Johnchow.com - $12-$15k per month
  10. 10. 2 PerezHilton.com = $40K –$80K per month
  11. 11. 2 MARIO ARMANDO LAVANDEIRA JR., better known as Perez Hilton
  12. 12. 2 Autoblog.com = Sold To AOL for $25 million
  13. 13. 2 <ul><li>Direct </li></ul><ul><ul><li>Sell advertising directly </li></ul></ul><ul><ul><li>Sell advertising via Search based ad networks – Google Ad sense </li></ul></ul><ul><ul><li>Sell your services/products </li></ul></ul><ul><ul><li>Affiliate Programs </li></ul></ul><ul><ul><li>Sponsorship </li></ul></ul><ul><ul><li>Become part of a Blog channel on an AD network </li></ul></ul><ul><ul><li>Donations </li></ul></ul><ul><ul><li>Merchandising </li></ul></ul><ul><li>Indirect </li></ul><ul><ul><li>Blog Consulting </li></ul></ul><ul><ul><li>Blog Guest Writing </li></ul></ul><ul><ul><li>Non-Blog Writing </li></ul></ul><ul><ul><li>Speaking engagements </li></ul></ul>Some ways to Make Money From a Blog
  14. 14. 3 <ul><li>Sales talent is scarce , expensive and on the move </li></ul><ul><li>Advertiser Target market and domain identification needs market research </li></ul><ul><li>Too small to be significant and worth time of advertisers and media planners </li></ul><ul><li>Networking , credibility with advertisers , agencies important </li></ul><ul><li>Too many choices – Physical sales team, Multiple Ad networks, Affiliate networks </li></ul>Challenges in business development for independent bloggers
  15. 15. 4 The online challenge Enterprise publishers, media agencies and brand advertisers are facing two major challenges: Fragmentation and inventory limitations. Why small can be BIG in today’s Internet
  16. 16. 5 Why small can be BIG in today’s Internet <ul><li>Fragmentation </li></ul><ul><ul><li>With the rise in popularity of UGC and the increasing sophistication of internet usage, users are visiting more sites. </li></ul></ul><ul><ul><li>5 years ago you could of reached 40% of the total online audience with just the top 5 websites. </li></ul></ul><ul><ul><li>Today the same top 5 websites will only reach an average </li></ul></ul><ul><ul><li>15% of the total online audience </li></ul></ul><ul><ul><li>Publishers are losing market share, whilst media agencies </li></ul></ul><ul><ul><li>and advertisers are finding it harder to reach their audience </li></ul></ul>
  17. 17. 6 Why small can be BIG in today’s Internet <ul><ul><li>Inventory Limitations </li></ul></ul><ul><ul><li>Online advertising budgets are growing internationally by @20 – 30% per annum </li></ul></ul><ul><ul><li>Established websites page views are only growing by 5 – 10% pa </li></ul></ul><ul><ul><li>Enterprise publishers have established media sales operations and great relationships with agencies and big brand advertisers. </li></ul></ul><ul><ul><li>Where publishers regularly ‘sell out’ of certain sections, </li></ul></ul><ul><ul><li>advertisers would buy more inventory, if it were available </li></ul></ul><ul><ul><li>Up until now publishers have faced the choice of either: Creating more very expensive content ‘in house’, buy competitors websites or be satisfied with the current level of advertising revenue. </li></ul></ul>
  18. 18. 9 Revenue Generation Options <ul><li>Appoint Site representation agency – CPM , Exclusive time based Slot buys , CPC </li></ul><ul><ul><li>Exclusive , Semi Exclusive ventures </li></ul></ul><ul><ul><li>Extended / Outsourced sales force </li></ul></ul><ul><ul><li>Personal touch </li></ul></ul><ul><ul><li>Usually meets set targets </li></ul></ul><ul><ul><li>Great for regional publishers and with limited sales network </li></ul></ul>
  19. 19. 10 Revenue Generation Options <ul><li>Major Search engines and their content network – CPC Based: </li></ul><ul><ul><li>Google Ad sense , Yahoo! Search Network ,MSN Ad Center </li></ul></ul><ul><ul><li>Widely used and almost a default option for web publishers </li></ul></ul><ul><ul><li>Many success stories have been built using Google Ad sense </li></ul></ul><ul><ul><li>Sometime does a poor job in monetizing premium blog content and web applications / services . </li></ul></ul><ul><ul><li>For Eg Premium blogs , websites get high revenue by consolidating together in an ad network and which does ad sales – Federated media , Glam.com , Gawker media blogs </li></ul></ul>
  20. 20. 11 Revenue Generation Options <ul><li>Join Geography , Vertical specific Ad networks – CPM , CPC </li></ul><ul><ul><li>Indian ad networks market is set to grow and time is right to consolidate fragmented Indian traffic. </li></ul></ul><ul><ul><li>New ad networks focusing on Verticals are coming up – </li></ul></ul><ul><ul><ul><li>Travel ( a leading agency from India), </li></ul></ul></ul><ul><ul><ul><li>British Asian Audiences ( a leading dot com group from India) </li></ul></ul></ul><ul><ul><ul><li>Technology ( Tonic Tag) </li></ul></ul></ul><ul><ul><li>Still early days in the ad network market in India </li></ul></ul><ul><ul><li>Right time to partner since more attention span by networks </li></ul></ul><ul><ul><li>Builds alternate revenue streams which can be forecasted over a period of time </li></ul></ul>
  21. 21. 12 Choosing the right ad sales partner <ul><li>Check experience and background of top management </li></ul><ul><li>Current advertisers and advertiser relationships in the marketplace </li></ul><ul><li>Business plan and model </li></ul><ul><li>Sales team and quality of business developers </li></ul><ul><li>Establish Trust </li></ul><ul><li>Long term relationship essential for success </li></ul>
  22. 22. 2 Indian bloggers need to come together and grad the advertising pie !! Blogger needs a Federated India 
  23. 23. 13 We are partnering with technology bloggers and websites in India Call / SMS : 9811334576 Email : mohit@tonictag.com

×