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Civic Tech Summit
June 8, 2017
#MARTAhack
Lashanda Dawkins
Acting Chief Administrative Officer
#MARTAhack
Behind the Crisis
Roundtable
#MARTAhack
What agile and innovative
responses did your
organization use in the wake
of the I-85 bridge collapse?
#MARTAhack
Gail Franklin
Chief Transit Officer
#MARTAhack
Andrew J. Heath, P.E.
State Traffic Engineer
#MARTAhack
Kirk Talbott
Deputy CIO
#MARTAhack
Jennifer Jinadu-Wright
Senior Director of Marketing &
Communications
#MARTAhack
Discuss:
How do you plan to take the
lessons learned in dealing
with this crisis and apply
them to your future work?
Links
commuteATL.com
itsmarta.com/parking
#MARTAhack
The Future of
Smart Transit
Torrey Kirby
Director Technology Applications
MARTA
Enterprise Applications
50
Virtual and Physical Servers
830
Petabyte
Storage
1.6
Network Routers &
Switches
500
Technology Infrastructure
More Cyber Security
➢ PCI Certification – Completed
➢ Threshold Auto Load - Completed
➢ Money Room Upgrade – In-Progress
➢ Garage Computer Upgrades – In-Progress
➢ Fare Promotions (new weekend pass) –Released
➢ Retire Blue cards – July 2017
➢ AFC Disaster Recovery – Dec 2017
➢ Bus DCU Upgrades – July 2018
More Development
More Amenities
Food Trucks, Bike Shares, Jazz Monday, Pianos for Peace,
Fresh Markets, and Soccer in the Streets
More Cellular Technology
➢ Formed a public private partnership for
distributed antenna system and Wi-Fi system
at all rail stations
➢ Construction completed at three pilot
stations: Five Points, Peachtree Center and
Dome
➢ Two of four carriers signed up for the pilot
➢ System-wide implementation: Fall 2018
More WiFi Technology
➢ Piloted free Wi-Fi on 70 buses
➢ Leveraged Wi-Fi infrastructures
on the vehicles
➢ Wi-Fi on all buses: Spring 2017
➢ Wi-Fi on all trains: Fall 2017
More Mobile
Technology
➢ Purchase and ride the system
with smart phones
➢ Pilot for mobile ticketing
system finished in fall 2016
➢ 500 pilot users signed up
➢ 88% were satisfied and 83%
would likely use Breeze Mobile
➢ Implementation scheduled for
fall 2017
➢ Empower customers with:
➢ Indoor mapping
➢ Turn-by-turn directions
➢ Station-specific content
➢ Proximity-based notifications
➢ In-Pocket Directory, Discovery Tool
➢ Send Emergency Alerts, Update
Routing In Real-Time
➢ Help Nearby Businesses Advertise
➢ Asset Tracking
➢ Beacon and App Analytics
➢ Dwell times
➢ User behavior
➢ Device types
➢ Advertising campaign success
More “I.O.T.” Technology
More AVIS Technology
➢ More relevant and consistent
communication with our riders
➢ Replacement of aging equipment
➢ Better integration with regional
transit data
➢ Emergency alert capabilities
➢ ADA compliance
➢ $30M funding from the State of
Georgia Go! Transit grant
More Innovation
October Hackathon
Total Participants: 197
Team: 24
February Hackathon
Total Participants: 316
Team: 36
More Resources
➢ Smart City and IoT
➢ Partner with City of Atlanta
➢ Launch a regional open data source portal:
➢ http://opendata.itsmarta.com
➢ http://www.itsmarta.com/app-developer-resource
s.aspx
➢ MARTA Bus GTFS-Real-Time Data
➢ MARTA Bus Real-Time RESTful API
➢ MARTA Rail Real-Time RESTful API
➢ http://opendata.atlantaregional.com
➢ http://opendata.atlantapd.org
More than MARTA…
Questions and/or Comments
25
Break
Back at 10:35am
#MARTAhack
#MARTAhack
Community Showcase
#MARTAhack
#MARTAhack
meetup.com/codeforatlanta
#MARTAhack
Civic hacking is people working
together quickly and creatively to
make where they live better.
#MARTAhack
Open Data
Open Government
Open Source
#MARTAhack
opendata.itsmarta.com
#MARTAhack
marta.io
#MARTAhack
Paratransit
#MARTAhack
#MARTAhack
A partial list of contributors …
Danny Alexander
Joshua Thornton
Nerajno Johnson
Paris Walters
Mark Noonan
Roberto Cervantes
Brittani Smalls
Erick Garcia
Darshan Gulur Srinivasa
Zachary Williams
Ann Vu
Itzcoatl Salazar
#MARTAhack
The Big Problem
We are all at risk of having a disability and currently 1 of 5
adults in the US has a disability, the most common being a
mobility limitation.
-The CDC
https://www.cdc.gov/media/releases/2015/p0730-us-disability.html
#MARTAhack
The Big Problem
We are all at risk of having a disability and currently 1 of 5
adults in the US has a disability, the most common being a
mobility limitation.
-The CDC
https://www.cdc.gov/media/releases/2015/p0730-us-disability.html
We can't change this.
#MARTAhack
The Medium-Sized Problem
ATLANTA.
#MARTAhack
The Medium-Sized Problem
ATLANTA.
TRAFFIC.
#MARTAhack
The Medium-Sized Problem
ATLANTA.
TRAFFIC.
We can't change this either.
#MARTAhack
The Little Problem
To get an ETA for your Mobility pickup, you have to call a
person. After a 30-minute window. And maybe wait on
hold.
#MARTAhack
The Little Problem
To get an ETA for your Mobility pickup, you have to call a
person. After a 30-minute window. And maybe wait on
hold.
We can change this!
#MARTAhack
Our Solutions
● Mobile and Web Apps to easily get access to this
information.
● Notifications via text or email to Mobility Clients about
their trip.
● Simple JSON API for use on other platforms (Google
Assistant, Amazon Echo, etc.) #MARTAhack
Our Goal
With the push for Atlanta to become a Smart City there are
opportunities for diversity and inclusiveness, but those
with mobility issues can often feel left out. By assisting with
reliable transportation we empower them to be more
engaged in the community, both socially and professionally,
and give back as they choose.
#MARTAhack
The Evolution of Mobility ETA
● September 2015: "Can you work on our pickups?"
Learning about the problem at People Making Progress.
● October 2016: First Hackathon - prototype iOS app
and text-and-response demo. No Mobility data in
dataset.
● February 2017: Second Hackathon. Mobility data
available! Built web app, improved iOS app. Used
beacons. Lots of bonus features.
The Evolution of Mobility ETA
● April 2017: MARTA approves pilot with People
Making Progress, 5 Mobility clients enrolled. Web App
is working with live data.
● May 2017: Building relationships beyond PMP, and
squashing bugs. Surveys conducted. One guy using it
daily!
● Today: Another 10 Mobility clients ready to start
testing when we are ready for them.
#MARTAhack
#MARTAhack
#MARTAhack
#MARTAhack
#MARTAhack
Impact
A Large Picture View of the Numbers
County Population
Estimated Population in
Need of Service
Rate Growth
by 2040
Estimated Population in
Need of Services
Clayton 267,542 53,508 20% 64,210
DeKalb 716,331 143,266 17% 167,621
Fulton 983,309 196,781 28% 251,879
Total 1,967,776 393,555 2,418,554 483,711
#MARTAhack
Impact - cont’d.
#MARTAhack
Impact - cont’d.
Taking an Individualized Look at the Numbers
● A few of our team members have a close tie with this community and
created a survey of existing MARTA Mobility Users.
● We surveyed 10 individuals and asked them a total of 15 questions to
gather their input.
● The Survey rendered the following results.
#MARTAhack
Impact - cont’d.
#MARTAhack
Next Steps
● Continue Surveying Individuals
● Work on a Landing Page for Updates
● Fine Tune App
● Continue Working with MARTA on API -
Many options for access!
● Increase Beta Testing Group
● LAUNCH!
#MARTAhack
QUESTIONS ?
Join our Code For Atlanta Slack Channel
#martamobility
Email Us
markthomasnoonan@gmail.com
#MARTAhack
Wayfinding:
Mobile App
#MARTAhack
Presented by Team:
Cristiana
CAMBRICE
• UI/UX Designer
Lisa
COPELAND
• Front-End
Developer
• Digital Designer
Bilal
HATIM
• UX Analyst
Candace
BAZEMORE
• Digital
Consultant
Team Members
About StationHop
•StationHop was created during the Feb 2017
MARTA Hackathon.
•Our idea was to make MARTA ridership a more
fun and engaging experience.
Problem Statement
Overarching Goals
•Increase ridership on the MARTA.
•Increase the experience of MARTA riders and improve utility.
Smart Wayfinding
•Use IoT to help MARTA riders to find points of interest around
stations and help them navigate through our stations and get to their
final destinations after they disembark the trains.
Our Solutions
Functional Goals
•Prompt users to engage MARTA for Points of Interest near the stations.
•Use IOT data to show the activity at Points of Interest around each
station that can be accessed.
•Show “HOT” stations with lots of event activity based on MARTA rider
activity.
•Then guide users to Points of Interest location using MARTA.
•Provide details for Parking and Park-n-Ride Options at MARTA stations.
Our Solution: Screenshots
Launch & Onboarding Screens
•Introduces user to the app while app
loads
Onboarding Screens
•Use a simple 3 screen app tutorial which
shares the main benefits and features of
the StationHop app
Our Solution: Screenshots
Map Screen
•Shows a clickable map of all MARTA
Stations
•Highlights “Hot” stations where activity is
peaking
Station Listing Screen
•Provides a text list of all MARTA rail
stations so that the user can go directly
to a specific station by name
Our Solution: Screenshots
View Station Screen
•Gives and overview of the Station and includes:
• Link Points of Interest Overview Screen
• Link to Station Details Screens
• Shares a Fun Fact about the station
Our Solution: Screenshots
Station Details Screen
•Provides more insight into the station,
including:
• Station Peak Times
• Station Address
• Train/Bus information
• Parking Details
• Accessibility Information
Our Solution: Screenshots
Points of Interest Screen
•Provides more insight into a specific Point of
Interest, including:
• Facts about the locations
• Image of the location
• Link to Directions screen
Impact
Easy Wayfinding
•The user is looking for something to do near a MARTA station.
Improve Ridership Experience
•StationHop encourages users to explore new activities in Atlanta by
avoiding the hassle of Atlanta traffic and using MARTA instead.
Next Steps
How can MARTA help?
•Assist in determining the best way to integrate StationHop into
existing/future MARTA rider apps.
How can the audience help?
•Give feedback on other features they would like to see in the app/or
have seen in similar apps in other mass-transit systems.
Lisa Copeland
• www.stopdaydreaming.com
• hello@stopdaydreaming.com
Bilal Hatim
• https://haiteam.org
• b.hatim19@gmail.com
Cristiana Cambrice
• https://cristicamb.myportfolio.com
• cristicamb@gmail.com
Candace Bazemore
• http://www.thecandaceb.com
• cbazemore@gmail.com
Questions?
The Last Mile Problem
#MARTAhack
MARTAnow
#MARTAhack
Amit Garg Prasenjeet Biswal Vishal BhatnagarSamyukta Sherugar
Jai McPherson Ro McPherson Nathaniel Horadam
Problem Statement
#MARTAhack
Our Solution
MARTAnow provides a seamless door-to-door transit experience by augmenting
public transport with low-cost travel modes.
+ =
#MARTAhack
Potential Impact
Reduce traffic
Increase transit
ridership
Increase awareness
of transit options
#MARTAhack
Next Steps
User testing
Sponsored journeys
#MARTAhack
Questions?
Amit Garg - agarg@gatech.edu
Prasenjeet Biswal - pbiswal93@gatech.edu
Samyukta Sherugar - ssherugar3@gatech.edu
Vishal Bhatnagar - vishal.bhatnagar.14@gmail.com
Jai McPherson - jmcpherson1621@gmail.com
Ro McPherson - rokjai@gmail.com
Nathaniel Horadam - nathaniel.horadam@gmail.com
Wayfinding:
Kiosks & SMS
#MARTAhack
#MARTAhack
#MARTAhack
#MARTAhack
Mobile Experience
#MARTAhack
What’s next?
#MARTAhack
#MARTAhack
MARTA Hackathon Updates
www.martahackathon.org
#MARTAhack
MARTA Scavenger Hunt
Saturday // Five Points
Civic Hack Night
Monday // The Garage
Big Thank You
#MARTAhack

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Marta Civic Tech Summit - June 8, 2017

  • 1. Civic Tech Summit June 8, 2017 #MARTAhack
  • 2.
  • 3. Lashanda Dawkins Acting Chief Administrative Officer #MARTAhack
  • 5. What agile and innovative responses did your organization use in the wake of the I-85 bridge collapse? #MARTAhack
  • 6. Gail Franklin Chief Transit Officer #MARTAhack
  • 7. Andrew J. Heath, P.E. State Traffic Engineer #MARTAhack
  • 9. Jennifer Jinadu-Wright Senior Director of Marketing & Communications #MARTAhack
  • 10. Discuss: How do you plan to take the lessons learned in dealing with this crisis and apply them to your future work?
  • 12. The Future of Smart Transit Torrey Kirby Director Technology Applications MARTA
  • 13. Enterprise Applications 50 Virtual and Physical Servers 830 Petabyte Storage 1.6 Network Routers & Switches 500 Technology Infrastructure
  • 14. More Cyber Security ➢ PCI Certification – Completed ➢ Threshold Auto Load - Completed ➢ Money Room Upgrade – In-Progress ➢ Garage Computer Upgrades – In-Progress ➢ Fare Promotions (new weekend pass) –Released ➢ Retire Blue cards – July 2017 ➢ AFC Disaster Recovery – Dec 2017 ➢ Bus DCU Upgrades – July 2018
  • 16. More Amenities Food Trucks, Bike Shares, Jazz Monday, Pianos for Peace, Fresh Markets, and Soccer in the Streets
  • 17. More Cellular Technology ➢ Formed a public private partnership for distributed antenna system and Wi-Fi system at all rail stations ➢ Construction completed at three pilot stations: Five Points, Peachtree Center and Dome ➢ Two of four carriers signed up for the pilot ➢ System-wide implementation: Fall 2018
  • 18. More WiFi Technology ➢ Piloted free Wi-Fi on 70 buses ➢ Leveraged Wi-Fi infrastructures on the vehicles ➢ Wi-Fi on all buses: Spring 2017 ➢ Wi-Fi on all trains: Fall 2017
  • 19. More Mobile Technology ➢ Purchase and ride the system with smart phones ➢ Pilot for mobile ticketing system finished in fall 2016 ➢ 500 pilot users signed up ➢ 88% were satisfied and 83% would likely use Breeze Mobile ➢ Implementation scheduled for fall 2017
  • 20. ➢ Empower customers with: ➢ Indoor mapping ➢ Turn-by-turn directions ➢ Station-specific content ➢ Proximity-based notifications ➢ In-Pocket Directory, Discovery Tool ➢ Send Emergency Alerts, Update Routing In Real-Time ➢ Help Nearby Businesses Advertise ➢ Asset Tracking ➢ Beacon and App Analytics ➢ Dwell times ➢ User behavior ➢ Device types ➢ Advertising campaign success More “I.O.T.” Technology
  • 21. More AVIS Technology ➢ More relevant and consistent communication with our riders ➢ Replacement of aging equipment ➢ Better integration with regional transit data ➢ Emergency alert capabilities ➢ ADA compliance ➢ $30M funding from the State of Georgia Go! Transit grant
  • 22. More Innovation October Hackathon Total Participants: 197 Team: 24 February Hackathon Total Participants: 316 Team: 36
  • 23. More Resources ➢ Smart City and IoT ➢ Partner with City of Atlanta ➢ Launch a regional open data source portal: ➢ http://opendata.itsmarta.com ➢ http://www.itsmarta.com/app-developer-resource s.aspx ➢ MARTA Bus GTFS-Real-Time Data ➢ MARTA Bus Real-Time RESTful API ➢ MARTA Rail Real-Time RESTful API ➢ http://opendata.atlantaregional.com ➢ http://opendata.atlantapd.org
  • 31. Civic hacking is people working together quickly and creatively to make where they live better. #MARTAhack
  • 32. Open Data Open Government Open Source #MARTAhack
  • 35.
  • 38. A partial list of contributors … Danny Alexander Joshua Thornton Nerajno Johnson Paris Walters Mark Noonan Roberto Cervantes Brittani Smalls Erick Garcia Darshan Gulur Srinivasa Zachary Williams Ann Vu Itzcoatl Salazar #MARTAhack
  • 39. The Big Problem We are all at risk of having a disability and currently 1 of 5 adults in the US has a disability, the most common being a mobility limitation. -The CDC https://www.cdc.gov/media/releases/2015/p0730-us-disability.html #MARTAhack
  • 40. The Big Problem We are all at risk of having a disability and currently 1 of 5 adults in the US has a disability, the most common being a mobility limitation. -The CDC https://www.cdc.gov/media/releases/2015/p0730-us-disability.html We can't change this. #MARTAhack
  • 43. The Medium-Sized Problem ATLANTA. TRAFFIC. We can't change this either. #MARTAhack
  • 44. The Little Problem To get an ETA for your Mobility pickup, you have to call a person. After a 30-minute window. And maybe wait on hold. #MARTAhack
  • 45. The Little Problem To get an ETA for your Mobility pickup, you have to call a person. After a 30-minute window. And maybe wait on hold. We can change this! #MARTAhack
  • 46. Our Solutions ● Mobile and Web Apps to easily get access to this information. ● Notifications via text or email to Mobility Clients about their trip. ● Simple JSON API for use on other platforms (Google Assistant, Amazon Echo, etc.) #MARTAhack
  • 47. Our Goal With the push for Atlanta to become a Smart City there are opportunities for diversity and inclusiveness, but those with mobility issues can often feel left out. By assisting with reliable transportation we empower them to be more engaged in the community, both socially and professionally, and give back as they choose. #MARTAhack
  • 48. The Evolution of Mobility ETA ● September 2015: "Can you work on our pickups?" Learning about the problem at People Making Progress. ● October 2016: First Hackathon - prototype iOS app and text-and-response demo. No Mobility data in dataset. ● February 2017: Second Hackathon. Mobility data available! Built web app, improved iOS app. Used beacons. Lots of bonus features.
  • 49. The Evolution of Mobility ETA ● April 2017: MARTA approves pilot with People Making Progress, 5 Mobility clients enrolled. Web App is working with live data. ● May 2017: Building relationships beyond PMP, and squashing bugs. Surveys conducted. One guy using it daily! ● Today: Another 10 Mobility clients ready to start testing when we are ready for them.
  • 55. Impact A Large Picture View of the Numbers County Population Estimated Population in Need of Service Rate Growth by 2040 Estimated Population in Need of Services Clayton 267,542 53,508 20% 64,210 DeKalb 716,331 143,266 17% 167,621 Fulton 983,309 196,781 28% 251,879 Total 1,967,776 393,555 2,418,554 483,711 #MARTAhack
  • 57. Impact - cont’d. Taking an Individualized Look at the Numbers ● A few of our team members have a close tie with this community and created a survey of existing MARTA Mobility Users. ● We surveyed 10 individuals and asked them a total of 15 questions to gather their input. ● The Survey rendered the following results. #MARTAhack
  • 59. Next Steps ● Continue Surveying Individuals ● Work on a Landing Page for Updates ● Fine Tune App ● Continue Working with MARTA on API - Many options for access! ● Increase Beta Testing Group ● LAUNCH! #MARTAhack
  • 60. QUESTIONS ? Join our Code For Atlanta Slack Channel #martamobility Email Us markthomasnoonan@gmail.com #MARTAhack
  • 63. Cristiana CAMBRICE • UI/UX Designer Lisa COPELAND • Front-End Developer • Digital Designer Bilal HATIM • UX Analyst Candace BAZEMORE • Digital Consultant Team Members
  • 64. About StationHop •StationHop was created during the Feb 2017 MARTA Hackathon. •Our idea was to make MARTA ridership a more fun and engaging experience.
  • 65. Problem Statement Overarching Goals •Increase ridership on the MARTA. •Increase the experience of MARTA riders and improve utility. Smart Wayfinding •Use IoT to help MARTA riders to find points of interest around stations and help them navigate through our stations and get to their final destinations after they disembark the trains.
  • 66. Our Solutions Functional Goals •Prompt users to engage MARTA for Points of Interest near the stations. •Use IOT data to show the activity at Points of Interest around each station that can be accessed. •Show “HOT” stations with lots of event activity based on MARTA rider activity. •Then guide users to Points of Interest location using MARTA. •Provide details for Parking and Park-n-Ride Options at MARTA stations.
  • 67. Our Solution: Screenshots Launch & Onboarding Screens •Introduces user to the app while app loads Onboarding Screens •Use a simple 3 screen app tutorial which shares the main benefits and features of the StationHop app
  • 68. Our Solution: Screenshots Map Screen •Shows a clickable map of all MARTA Stations •Highlights “Hot” stations where activity is peaking Station Listing Screen •Provides a text list of all MARTA rail stations so that the user can go directly to a specific station by name
  • 69. Our Solution: Screenshots View Station Screen •Gives and overview of the Station and includes: • Link Points of Interest Overview Screen • Link to Station Details Screens • Shares a Fun Fact about the station
  • 70. Our Solution: Screenshots Station Details Screen •Provides more insight into the station, including: • Station Peak Times • Station Address • Train/Bus information • Parking Details • Accessibility Information
  • 71. Our Solution: Screenshots Points of Interest Screen •Provides more insight into a specific Point of Interest, including: • Facts about the locations • Image of the location • Link to Directions screen
  • 72. Impact Easy Wayfinding •The user is looking for something to do near a MARTA station. Improve Ridership Experience •StationHop encourages users to explore new activities in Atlanta by avoiding the hassle of Atlanta traffic and using MARTA instead.
  • 73. Next Steps How can MARTA help? •Assist in determining the best way to integrate StationHop into existing/future MARTA rider apps. How can the audience help? •Give feedback on other features they would like to see in the app/or have seen in similar apps in other mass-transit systems.
  • 74. Lisa Copeland • www.stopdaydreaming.com • hello@stopdaydreaming.com Bilal Hatim • https://haiteam.org • b.hatim19@gmail.com Cristiana Cambrice • https://cristicamb.myportfolio.com • cristicamb@gmail.com Candace Bazemore • http://www.thecandaceb.com • cbazemore@gmail.com Questions?
  • 75. The Last Mile Problem #MARTAhack
  • 77. Amit Garg Prasenjeet Biswal Vishal BhatnagarSamyukta Sherugar Jai McPherson Ro McPherson Nathaniel Horadam
  • 79. Our Solution MARTAnow provides a seamless door-to-door transit experience by augmenting public transport with low-cost travel modes. + = #MARTAhack
  • 80.
  • 81. Potential Impact Reduce traffic Increase transit ridership Increase awareness of transit options #MARTAhack
  • 82. Next Steps User testing Sponsored journeys #MARTAhack
  • 83. Questions? Amit Garg - agarg@gatech.edu Prasenjeet Biswal - pbiswal93@gatech.edu Samyukta Sherugar - ssherugar3@gatech.edu Vishal Bhatnagar - vishal.bhatnagar.14@gmail.com Jai McPherson - jmcpherson1621@gmail.com Ro McPherson - rokjai@gmail.com Nathaniel Horadam - nathaniel.horadam@gmail.com
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  • 116. #MARTAhack MARTA Scavenger Hunt Saturday // Five Points Civic Hack Night Monday // The Garage
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