Determine marketing success with prescriptive analytics

1. DETERMINE MARKETING
SUCCESS WITH
PRESCRIPTIVE
ANALYTICS

2. Organizations with a mission to
bolster relationships with their
customers cannot just rely on
marketing ‘scoreboards’ and past
data to understand and optimize their
customer journey.

3. Ineffective promotions lead
to low customer retention.
Actionable insights to target
customers with specific
needs, as every segment
contributes differently to the
profitability of a business.
CUSTOMER ENGAGEMENT

4. CAMPAIGN EXPENDITURE
Inept media planning
affects spend and
channel allocation.
Insightful pointers to
measure and
optimize the
effectiveness of the
campaign and
increase the
customer lifetime
value.

5. CAMPAIGN
PROFITABILITY
Aligning pricing analytics
and profit margins is a
challenge
Actionable insights to
gain greater control over
pricing decisions across
service categories and
product types.

6. Segmentation Model - Actionable insights to target
customers with specific needs, as every segment
contributes differently to the profitability of a business.
Campaign Optimization - Insightful pointers to measure
and optimize the effectiveness of the campaign and
increase the customer lifetime value.
Product Price Optimization and Demand Sensing -
Actionable insights to gain greater control over pricing
decisions across service categories and product types.