4. Profile of Semco
• Was Founded by Antonio Semler
in 1952 on his Dining
Table(contraction of Sember &
Company as Semco)
• Started business by
manufacturing oil separating
machine and soon entered into
Marine and related sectors.
5. CV of Ricardo
Semler
• Was not a Bright
Students(Passed mostly with D
Grades)
• Served in Army for an
Year(compulsory in
Brazil)
• Developed a Genuine Interest
in Business
6. Management of Semco
• Pyramidical Structure
• Was being run by selected Managers
of his father
• Semco was not doing well
• It was primarily a Rule BookDrive
Company
• For his father personal and business
life was intertwined
• Was investing money inMarine
Business without any returns
7. Ricardo Semler
• Had serious differences with his
father
• Joined Semco.but was not given
and decision making
• Was exploring the possibility of
buying some sick company and
starting his own business
• Had finalized the contract to buy a
sick company
8. Vital Change
• Curt Semler finally hands over the
reins of the company to his son
Ricardo
• Gives him a free hand to run the
company
• First Emergency Surgery(15 topmost
managers of Semco fired by Ricardo in
half a day)
• Ernesto appointed as new key manager
• Customer could do not digest this
great and sudden change
9. Change in Approach
• Decides to re-organize himself
first
• Makes a strict plan for his
personal and profession life
• Tried all the tricks in the books
to keep people motivated
10. Styles of leadership
A Model Of Successful Leadership
Self-Assessment, Reflection And
Objective Feedback On Leadership
Performance
An Understanding Of The Strengths
And Weaknesses Of The Leadership
Style
11. Continu…….
Acknowledgement Of The Need To
Change In Developmental Areas
Rotation Through Different
Developmental Assignments
Targeted Training And Education
Good Coaching And Mentoring
