redesigning the school work transition by empathizing, observing and defining the problem

1. Samreen M Khan – Design Brief Challenge Empathize and Define Page 1
STAKEHOLDER - STUDENT
SAY
DO
THINK
FEEL
- School work transition tough
- Lack of jobs
- Lack of internship opportunities for international students
- Gap between skills acquired in university and skills
required in job
- Lack of coordination with university’s careers department
- Work in student related jobs on campus
- Look for internship opportunities off campus
- Active on social media such as LinkedIn
- Attend workshops on CV building, interview skills and
others
- Network with friends and potential employers
- Lack of collaboration between employers and university
- Do not have idea which profession to enter with the
degree
- Mismatch between degree and te types of job available.
- Students should look at acquiring complementary skills
such as programming etc.
- Frustrated
- Lack of guidance from careers department
- Lack of knowledge and access to international job markets
- Difficult to know what employers look for in candidates
- Develop a portal whereby students and employers can
interact
- Uncertain about future

2. Samreen M Khan – Design Brief Challenge Empathize and Define Page 2
INSIGHTS: In general
- Students are often unsure where they will fit in the professional setting with the degree they have
- Most are eager to graduate, yet, at the same time, are uncertain about future due to conditions of job market
- Many feel what is learned in one specific field cannot be applied to all the professions for example, a degree in
international relations is not suitable for an audit firm
- More interaction with employers is required in order to understand the professional environment and the skills that
employers look for in the candidates
- Opportunities should be developed in collaboration with the university in order to have more exposure to the job
environment.
STAKEHOLDER NEED INSIGHT
NEEDS A WAY TO BECAUSE
Susan, the student who also works in
university
To incorporate her learning and
skills acquired at university
into professional setting
In order to narrow the gap
between school and
employment.