Results of syndicated marketing research, issued quarterly. Demo version is free!

1. SUMMER
Android continues
beating other OSs
Time spent in mobile Internet
grows slowly but steadily
Every third smartphone and every fourth tablet
made by
36%
67%
68%
53%
58%
16% 15%
13%
53%
23%
24%
26%
23%
TOP-5 tablets
APPLE
Winter Spring Summer
2013
2013
2013
12%
Database: All respondents
( – significant growth Summer vs Spring 2013)
Database: All smartphones and tablets with Internet access
Database: All respondents (Winter 2013: 20 235 / Spring 2013: 4 070 / Summer 2013: 5 325),
Smartphones users (Winter 2013: 5 369 / Spring 2013: 661 / Summer2013: 873),
Tablets users (Winter 2013: 980 / Spring 2013: 194 / Summer 2013: 320),
Users of two and more mobile devices (Winter 2013: 7 519 / Spring 2013: 1 686 / Summer 2013: 2037).
Research is undertaken among the mobile devices users (mobile phone, smartphone, tablet)
which use mobile Internet monthly or more often.
Spring ‘13
WInter ‘13
Summer ‘13
Winter Spring Summer
2013 2013
2013
Spring ‘13
WINDOWS
PHONE
WInter ‘13
Winter Spring Summer
2013 2013
2013
9%
9% 9% 9%
5%
Summer ‘13
59%
Spring ‘13
15%
WInter ‘13
12%
ANDROID
Spring 2013 Summer 2013
Summer ‘13
24%
12% 11%
Winter 2013
Spring ‘13
28%
49%
Segment of daily users
of mobile Internet grows step by step
58%
WInter ‘13
DO NOT KNOW
Database: Smartphone users, tablet users,
users of two and more mobile devices
56%
7%
Database: All electronic devices with mobile Internet
The sample is representative for Russian wire-connected Internet users*.
CAWI was conducted in August 2013.
For details please contact request@newmr.ru
*Sample is based on data presented by Public Opinion Foundation
4%
5% 5%
Summer ‘13
47%
9%
Desktop
BADA
Spring ‘13
Winter 2013
52%
8% 8%
WInter ‘13
48%
7%
Summer ‘13
Spring 2013
2%
50%
8%
Summer ‘13
Users of two
and more
mobile devices
50%
SYMBIAN
Spring ‘13
Summer 2013
Desktop
Spring ‘13
62%
13% 12%
WInter ‘13
38%
10% 10%
WInter ‘13
Winter 2013
6%
Summer ‘13
64%
Summer ‘13
36%
20%
– significant growth
Summer vs Spring 2013)
WINDOWS
PHONE
62%
Spring 2013
Tablet users
12%
23%
Spring ‘13
38%
24%
(
WInter ‘13
Summer 2013
Desktop
Summer ‘13
69%
Spring ‘13
31%
WInter ‘13
Winter 2013
Smartphone
users
TOP-5 smartphones
ANDROID
Summer ‘13
32%
30% 30%
APPLE
Spring ‘13
Spring 2013
13%
58%
WInter ‘13
33%
Summer 2013