summer internship report

1. A STUDY OF RESTAURANT WITH RESPECT TO
“ONLINE FOOD ORDERING SERVICES IN BANGALORE REGION”
AT
KEJRIWAL INSTITUTE OF MANAGEMENT & DEV. STUDIES
(APPROVED BY AICTE, MINISTRY OF HRD, NEW DELHI)
Under the guidance of
Dr. J.P Verma
(Assistant Professor, KIMDS)
Submitted By:-
Sameer Barman
(Enrolment No.- 2017 PGDM 0054)
Session 2017-2019

2. COMPANY PROFILE
• Started In- July 2008, Delhi NCR
• Founded By: Deepinder Goyal, Pankaj Chaddah
• Initially named- “FoodieBay”
• In November 2010 it was renamed as “ZOMATO”
• Parent Company - Info edge
• Category - Mobile Application Based
• Sector - Food & Restaurant guide
• USP - The restaurant & nightlife guide with menus, pictures and map locations.
• Segment - Young population, working professionals looking for information of restaurants.
• Target Group - All Smartphone Users
• Positioning - Zomato provides the “guide” or the “discovery” experience of restaurants & food
guide

3. RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the research problem. Research, in common
terms refers to a search for knowledge. Research methodology consists of different steps that are
generally adopted by a researcher to study the research problem along with the logic behind them.
Research objectives:-
• To analyze the B2B market of Online food ordering for Bangalore region.
• To study the factors important for the restaurants to sell the foods online through different
channels.

4. Sampling design is a define plan for obtaining sample from a population. It refers to the
procedure of selecting the sample. Research design is the plan, structure and strategy of
investigation conceived so as to obtain answers to research question.
Descriptive research design was chosen for the present study.
Descriptive research:- Descriptive research is chosen for this project, because it is the study of
Online Food Ordering promotion for analyzing B2B market and merchants behavior.
Sampling Technique:- ‘Convenience Sampling’
Area of the Study:- The area was limited to Bangalore city only.
Sample Size:- A sample of 55 merchants was selected from the target population for the study.
RESEARCH DESIGN:-

5. Sources of Data Collection:-
Data for the research project is collected through both primary and secondary
sources.
• Primary sources:- Data was collected from different restaurant merchants
with the help of structured questionnaire.
• Secondary sources:- It includes different sources like internet, books, and
company reports. The data was gathered through company websites and
various books of Marketing Management and Research Methodology were
consulted to equip myself with the topic.

6. LIMITATIONS OF THE STUDY:-
• As no human being is perfect, it is not possible for anyone to make the best or perfect report. Each person has some
level of knowledge and is affected by some uncontrollable factors within which he/she has to work. So, it might
possible that there can be some limitations in this report that may be due to my knowledge level or some other factors.
• According to me following limitations can be prevailing in my report.
• • As the study was conducted only in Bangalore only, so it can be said that the study was regionally biased.
• • The sample size is only 55 but the merchants of Zomato are considerable . So the sample sizes won’t represent the
whole population.
• • The survey was limited during the short span.
• • Level of accuracy of the results of research is restricted to the accuracy level with which the merchants have given
their answers and the accuracy level of the answers cannot be predicted.
• • The information given by the respondents might be biased because some of them might not be interested to give
correct information.
• • Some of the respondents could not answer the questions due to lack of knowledge and time.
• • This study has been limited by time and cost factors.

7. DATA ANALYSIS

8. Q. no. 1) Online Food services you are linked with?
Row Labels No. of respondents
Zomato 7
Zomato, Swiggy 18
Zomato, Swiggy, Food panda 2
Zomato, Swiggy, Food panda,
Freshmenu 4
Zomato, Swiggy, Freshmenu 4
Zomato, Swiggy, Uber eats 7
Zomato, Swiggy, Uber eats,
Food panda 4
Zomato, Swiggy, Uber eats,
Food panda, Freshmenu 3
Zomato, Swiggy, Uber eats,
Freshmenu 5
Zomato, Uber eats, Food panda 1
Grand Total 55
0
2
4
6
8
10
12
14
16
18
20
Zomato
Zomato,
Swiggy
Zomato,
Swiggy,
Food
panda
Zomato,
Swiggy,
Food
panda,
Freshmen
u
Zomato,
Swiggy,
Freshmen
u
Zomato,
Swiggy,
Uber eats
Zomato,
Swiggy,
Uber eats,
Food
panda
Zomato,
Swiggy,
Uber eats,
Food
panda,
Freshmen
u
Zomato,
Swiggy,
Uber eats,
Freshmen
u
Zomato,
Uber eats,
Food
panda
Total 7 18 2 4 4 7 4 3 5 1

9. Q. no. 2) Reasons behind choosing this service?
Row Labels Count
Customer Satisfaction 2
Customer Satisfaction, Marketing and
Visibility 1
Customer Satisfaction, Value for Commission,
Marketing and Visibility 3
Service Quality 2
Service Quality, Customer Satisfaction 2
Service Quality, Customer Satisfaction,
Marketing and Visibility 5
Service Quality, Customer Satisfaction, Value
for Commission 1
Service Quality, Customer Satisfaction, Value
for Commission, Marketing and Visibility 36
Service Quality, Marketing and Visibility 1
Value for Commission 1
Value for Commission, Marketing and
Visibility 1
Grand Total 55 Customer
Satisfacti
on
Customer
Satisfacti
on,
Marketin
g and
Visibility
Customer
Satisfacti
on, Value
for
Commissi
on,
Marketin
g and
Visibility
Service
Quality
Service
Quality,
Customer
Satisfacti
on
Service
Quality,
Customer
Satisfacti
on,
Marketin
g and
Visibility
Service
Quality,
Customer
Satisfacti
on, Value
for
Commissi
on
Service
Quality,
Customer
Satisfacti
on, Value
for
Commissi
on,
Marketin
g and
Visibility
Service
Quality,
Marketin
g and
Visibility
Value for
Commissi
on
Value for
Commissi
on,
Marketin
g and
Visibility
Total 2 1 3 2 2 5 1 36 1 1 1
0
5
10
15
20
25
30
35
40
Total

10. Q.no. 3) According to you which promotional scheme is more beneficial for your restaurant?
Row Labels Count
HYPERLOCAL 5
PEPPER 26
PEPPER, HYPERLOCAL, SALT 1
PEPPER, SALT 9
SALT 9
PEPPER,SALT 2
SALT,PEPPER 2
HYPERLOCAL,PEPPER 1
Grand Total 55
HYPERLOCAL PEPPER
PEPPER,
HYPERLOCAL,
SALT
PEPPER, SALT SALT PEPPER,SALT SALT,PEPPER
HYPERLOCAL,PE
PPER
Total 5 26 1 9 9 2 2 1
0
5
10
15
20
25
30

11. Q. no. 4) You are the __________ Partner ?
Row
Labels Count
Exclusiv
e 7
Open 48
Grand
Total 55
7
48
0
10
20
30
40
50
60
Exclusive Open
Total

12. Q.no.5) Percentage of online ordering in your restaurant?
Row Labels Count Percentage
Less than 20 1 2%
More than 20 2 4%
More than 40 30 54%
More than 60 19 35%
More than 80 3 5%
Grand Total 55 100%
2% 4%
54%
35%
5%
Less than 20
More than 20
More than 40
More than 60
More than 80

13. Q.no.6) What is the peak time to receive more orders?
Row Labels Count
week days 6
weekends 49
Grand Total 55
week days weekends
Total 6 49
0
10
20
30
40
50
60
Total

14. Q.no. 7) Are the promotional activity helpful in increasing day to day revenue?
Row Labels Count
Maybe 29
No 3
Yes 23
Grand Total 55
Maybe No Yes
Total 29 3 23
0
5
10
15
20
25
30
35

15. Q. no 8) What are the drawbacks you are facing from online ordering?
Row Labels Count
Delivery issue 3
Delivery issue, Payment issue 2
Delivery issue, Payment issue, Technical issue 10
Delivery issue, Technical issue 28
Payment issue 4
Payment issue, Technical issue 1
Personal 1
Technical issue 6
Grand Total 55 3
2
10
28
4
1 1
6
0
5
10
15
20
25
30
Delivery
issue
Delivery
issue,
Payment
issue
Delivery
issue,
Payment
issue,
Technical
issue
Delivery
issue,
Technical
issue
Payment
issue
Payment
issue,
Technical
issue
personal Technical
issue
Total

16. Q. no. 9) Are you satisfied with our support team?
Row Labels Count
No 9
Yes 46
Grand Total 55
9
46
0
5
10
15
20
25
30
35
40
45
50
No Yes
Total

17. Q.no. 10) Ratings for your service provider?
Row Labels Count
2 1
3 2
4 36
5 16
Grand Total 55
1
2
36
16
0
5
10
15
20
25
30
35
40
2 3 4 5
Total

18. Q.no. 11) Give your suggestions to enhance Zomato Service?
Row labels Counts
Delivery boys issue 19
Piggy bank issue 4
Go live issue 6
Offers and combo issues 3
Support team issue 2
Appreciations 13
No Suggestions 9
Grand total 55
19
4
6
3
2
13
9
0
2
4
6
8
10
12
14
16
18
20
Delivery boys
issue
Piggy bank
issue
Go live issue Offers and
combo issues
Support team
issue
Appreciations No Suggestions

19. Findings
According to the survey conducted by researcher out of 55 respondents.7 merchants were exclusive on Zomato,48 merchants were
linked with Zomato as well as with other online ordering,Ideology behind this question was to analyze the market competition,47
responded Swiggy “the main competitor for Zomato”,14 responded Foodpanda “trying to come again in the market”,20 responded
Ubereats “the best tech app, growing rapidly and was launched 6 months before”,16 responded Freshmenu “ acquiring the market
for its quick delivery service”,The food quality and packaging is not in our end,50 of them responded for C Sat,47
responded for marketing and visibility,46 responded for commission,47 responded for service quality,This
question was filled using checkbox so the merchants can choose 1 or more than 1 reason, Total 7 of them
responded for Hyperlocal in which 2 have also chosen other scheme,41 responded Pepper,23 responded Salt. 7 are
the exclusive partner of Zomato,48 are the open partner of Zomato,Competition is becoming more vast for us to
capture more customers. 1 merchant responded less than 20% of online orders,2 merchants responded more than
20% of online orders,30 merchants responded more than 40% of online orders,19 merchants responded more than
60% of online orders,3 merchant responded more than 80% of online orders, 6 merchants responded week days,49
merchants responded weekends, 29 responded for may be,3 responded No,23 responded yes, 43 responded for
delivery issue,17 responded for payment issue,45 responded for technical issue,1 responded personal,9 responded
No,46 responded Yes, 1 responded 2 out of 5,2 responded 3 out of 5,36 responded 4 out of 5.
16 responded 5 out of 5, 19 responded for delivery boys issues,4 responded for piggy bank issues,6 responded for
live issues,3 responded for offers and combos,2 responded for support team issues,13 responded for
Appreciations,9 responded for No suggestions.

20. SUGGESTIONS
 Zomato has to work to increase the number of exclusive partners.
 Merchant prefer online food service to create more visibility in the market
 Delivery boys should be proper trained.
 Technology issues of the piggy bank should be solved.
 Zomato should work to convince their partner to adopt more hyperlocal schemes.
 Zomato should work hard in their promotional activities for increasing day to day order.
 Technology should be updated from time to time.
 Propper packaging material should be given to the merchant.
 Propper combo meals should be prepared.
 Timing for going live should be taken care off.

21. CONCLUSION
 Swiggy is the biggest competitor of Zomato in Bangalore.
 Zomato has a good marketing strategy.
 Zomato Use to add on new promotional scheme every month
 Zomato focus on Customer acquisition with the help of partners.
 Zomato Provide assistance in the peak hour to the exclusive partners.

22. Bibliography
(Steinfield, M. a. (1999). Community level socio-economic impacts of. Journal of Computer Mediated Communication,.
cairncross.F. (1997). The death of distance. harvard business school.
Dunford, M. &. (2006). After the three Italies: Wealth, inequality and industrial change. Blackwell Publishing. .
Helson, H. 1. (1948). Adaptation-level as a basis for a quantitative theory of reference frames. The Psychological Review.
Shapiro, S. P. (1987). The social control of impersonal trust. American Journal of Sociology.

24. THANK YOU!!