Translating Shopper Study into infographics.

1. INFOGRAPHICS FOR
SHOPPER STUDY

5. Our Approach

6. Understanding De-selection
Dissecting the shopper’s journey helps us identify what people THINK / FEEL / DO at
various stages and help uncover the barrier to purchase

7. What triggers the intent to buy?

8. What goes into planning for this trip?

9. How easy is it to discover the product / brand / category in
store?

10. How do shoppers interact with the category or pack?

11. How was the final experience at the point of transaction?

12. How do they store, unpack and experience the product?

13. What enables sharing of the product / experience?

14. PRE-SHOP
Shopper Diaries, In depth
Interviews, Situation Audit
(Kitchen / Wardrobe etc.)
INSTORE
Shop Along,Video / Manual Tracking,
Entry / Exit Interviews, Basket Analysis
Eye Tracking
POST SHOP
Post Consumption
interviews
Methodologies for shopper understanding