Le Tote is a four-year-old subscription-based women’s fashion company with $30m+ in funding. The company has grown 5x in the last two years, and will ship $100m of clothes this year. At Hustle Con, Le Tote’s co-founder will talk about how he created Le Tote’s first version in two months, taking Le Tote from idea to market.

1. Starting Up
Brett Northart
CO-FOUNDER + PRESIDENT, LE TOTE
How to go from
concept to product

2. @brettnorthart #hustlecon
Le Tote is a fashion rental service
giving women access to unlimited
apparel and accessories each
month for a fixed price
(aka. Netflix for fashion)

3. Where we are today
@brettnorthart #hustlecon
• Founded in 2012
• 450% year over year growth
• 200+ employees
• $100m of items will be sent out this year
• Raised over $30m from top-tier investors

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Getting started

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The only thing that matters is
product / market fit

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“Product market fit means being in a
good market with a product that can
satisfy that market.”
MARC ANDREESSEN

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Building

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Take the leap

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Get some help

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my co-founder’s parents
made these boxes…no joke

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Stuff
WILL
break

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Being shitty is ok– it’s the first step on
the path to being great.

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If you’re not embarrassed
by the first version of
your product, you’ve
launched too late.
Reid Hoffman
F o u n d e r , L i n k e d I n
“
”

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What
embarrassing
looks like

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99.99999999% of people don’t know
who you are.

19. Where we are today
@brettnorthart #hustlecon

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referral incentives

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Play to your strengths

22. Design feedback
@brettnorthart #hustlecon

23. Customer details
@brettnorthart #hustlecon
DOWNLOADED AS CSV

24. Tote history
@brettnorthart #hustlecon
ALL MANUALLY ENTERED INTO EXCEL

25. Tracking shipments
@brettnorthart #hustlecon

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Talk to customers

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Meet the people.
Seriously… go meet them.

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Charge them $

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Question your assumptions

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Iterate, FTW!

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Where we are
today

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Make fashion accessible for everyone, every day

38. LeTote.com
Brett Northart
CO-FOUNDER + PRESIDENT
#hustlecon@brettnorthart
letote.com/careers