Venture Summit 2014, Soraya Darabi

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Venture Summit 2014, Soraya Darabi

  1. 1. LOCALLY SOURCED HIGH QUALITY RAW MATERIALS ORIGINS ENVIRONMENTALLY CONSCIOUS THE BOOTSTRAP PROJECT HANDMADE
  2. 2. INTRODUCINGZADY Zady’s mission is to provide the highest quality products available and connect our community to the makers who produce them. To provide engaging content that speaks to the conscious consumer. To provide a beautiful alternative to fast fashion. To be responsive to the new consumer.
  3. 3. In order for a brand to succeed with the emerging consumer the silos of offline and online must collapse and an organic, human-centric experience must emerge. ZADY’STHESIS ONLINE / PHYSICAL / SOCIAL / FUTURE
  4. 4. ONLINE HOMEPAGE FEATURE ARTICLE
  5. 5. Not just another e-commerce company, BUILDINGTHEOMNI-CHANNEL BRANDOFTHEFUTURE
  6. 6. FOUNDERS SORAYA DARABI CO-FOUNDER Consumer tech and media expert, she understands marketing like none other. MAXINE BÉDAT CO-FOUNDER Proven keen eye and supply chain chops and a legal mind.
  7. 7. THEERAOFTHECONSCIOUSCONSUMER ANNUAL % GROWTH OF SALES: 13% ANNUAL SALES: $3.06 BILLION WHOLE FOODS ZADY “THE WHOLE FOODS OF FASHION” - ABC NEWS
  8. 8. EXISTING MARKET FOR UNITED STATES FUTURE EXPANSION BASED ON EXISTING TRAFFIC Minneapolis Boston Philadelphia Atlanta Austin Houston San Diego Dallas New York San Francisco Los angeles Chicago Washington DC Seattle Italy Netherlands Switzerland Spain Japan Canada UK Germany Australia Brazil France MARKET
  9. 9. ABRAND.AMOVEMENT. EARNED MEDIA MASHABLE: 2,000+ VISITORS REFINERY29: 1,200 VISITORS TIMEOUT NEW YORK: 1,148 VISITORS
  10. 10. ABRAND.AMOVEMENT. EARNED MEDIA: 206,800+ FOLLOWERS @ZkanoOrganicSox “How cool is Zady? It’s an ‘artisan powered platform for socially conscious shopping.” @trendwatching “Clear your consumer conscience: #transparencytriumph from online retailer Zady who track the source of what they sell.” @MrNickFlores “Zady: online retailer for the conscious consumer. Maybe (finally) a platform for all the artisan #socent out there.” Virginia Heffernan {New York Times} “I LOVE ZADY. Zady aims to end fast fasion.” Tim Shey {Head of YouTube Labs} “@zady in great company: 22 Instagram Accounts Fashionitas Should Follow in 2014.” @majoayala83 “knowing where things you buy come from is a big step towards #CONSCIOUS #CONSUMERISM. @zady helps you out.” @JuliaHowell “I love your site. Wish more businesses would recognize the value of baking in sustainability.” @donnrowley “Spotted: a @zady shop at the airport... the stuff is just awesome. Husband bought a fab sweater & I bought stud moon/star earrings & two books. Ya- hoo! #love #zady” “I really like @zady. Because fashion turned into commercialism, and it needs to be cool again.” @umairh {Journalist & Author of The New Capitalist Manifesto} @christinamarieholzmann “@zady is an amazing new NY based company! If you haven’t checked out their site you SHOULD! #zady #nyc #ehicallymade #firstpurchase”
  11. 11. PARTICIPATORYCOMMERCE STEP 1 STEP 3STEP 2 zady beachocran @zady 155 LIKES “A few of our customers have asked for #zady items for their pets... What would you like to see on zady.com next?!” “Leashes and collars for big dogs. Not just cutesy stuff...” “Office mascot Swagger in his Found My Animal collar and leash. We started offering animal products on Zady because one of our awesome followers requested sylish, timeless, made in the USA dog gear. Keep the Instagram requests coming, gang - and keep on keeping on, Swags.” 155 “Millennials expect a two-way, mutual relationship with companies and their brands.” - BCG
  12. 12. 2013 HOLIDAY POP-UP SHOP LaGuardia Airport, New York, NY @moth “So proud of @zady! For once, a reason to fly out of LGA.” @lanaogilviemodel “Cozy items in LGA. Finally decent stores in NYC airports #zady.com” CREATING POP-UP EXPERIENCES
  13. 13. THE FUTURE We’re just getting started... @zady

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