2. This image was chosen as key art for the film. It takes
conventions of the fantasy genre such as the mysterious
location and the orange and purple colour scheme and mixes
it was the absurd comedic nature of the cake sitting upon the
book. It is quite memorable thus making it the perfect piece of
key art for the film.
3. This was placed as a logo on merchandise on Redbubble. You
can clearly see the character and his outfit on screen with the
cake and lightning referencing parts of the film. It was chosen
as it can be easily associated with the film whilst not being too
obnoxious when shrunk down and used as a logo on items
such as hats and shirts meaning it can be enjoyed by fans and
just by people who enjoy the design.
4. This is a cosplay guide. The colours seen are a more
modernised take a typical sorcerer look and the bandage on
the leg can be easily recognised as a reference to the film
when paired with other elements.
5. This was to be posted to social media sites alongside a caption
discussing that the film is now in post production to get
people excited about it. The items on screen are all associated
with the film and the title can be easily recognised from the
key art poster. It can also be an enigma for people who aren’t
familiar with the film and may tempt them to see it to find out
what the items on screen are.
6. This image is the director headshot. It will be sent to news
outlets as part of a press pack to promote the film. The colour
scheme is somewhat secretive which links to the other
mysterious objects seen in a lot of the promotional material.
7. This image is the actor headshot. It will also be sent to news
outlets as part of a press pack to promote the film. Here he
look very happy and is well lit. This suggests that he is a
relatively upbeat person and it mimics the character we see on
screen.
8. This is a kit list. It will also be sent away as part of press packs
and is good for promotion as the equipment seen here is
relatively expensive suggesting that this film will be of a high
quality.
9. This image is a set photo and will be the 4th item as part of the
press pack. It shows a camera filming a scene from the film.
Similarly to the last image, the high quality kit will hopeful
convince some people that the film will also be of high quality.
