Data-driven solutions are optimizing pharma sales operations by providing better customer insights. Pharmaceutical companies are embracing technologies like data analytics and sales automation infrastructure to streamline processes, eliminate errors, and deliver consistent growth amid industry pressures. These technologies provide centralized data repositories, boost sales effectiveness with more targeted outreach, and give companies a competitive edge over those not harnessing analytics. Prescriber360 aims to revolutionize pharma sales operations for companies through their cloud-based platform that generates insights from product and customer data to optimize operations.

1. How data-driven solutions are
optimizing pharma sales operations
Over the last few years, the pharmaceutical industry is revolutionizing and undergoing fundamental
restructuring and has refined its processes. Increasing cost pressure, dynamic regulations, stiff
competition, demanding customers, and need for expansion have made pharmaceutical industries adopt
technology to streamline pharma sales process and to eliminate human errors. To deliver operational
excellence each day and to attain consistent growth, pharmaceutical companies are embracing modern
technologies and technological-driven solutions.
Sales operations play a crucial role in any pharmaceutical company and therefore special attention is paid
to pharma sales operations management. However, there is no fixed structure or a stipulated procedure
for managing pharma sales operations and depending upon the circumstances and forecasted situations,
sales strategies are crafted. With the help of pharma product master, pharma data analytics can be
formed that will enable sales automation infrastructure.
Few of the main challenges faced by the pharma sales operations team include market situation, entry
and exit of other pharma players, demand, and competition. It is, therefore, important for the
pharmaceutical industries to have a deep understanding of the market. This will also help them in
formulating tailored pharma sales operations strategy.
By harnessing data-driven solutions in the pharma sales operations, pharmaceutical companies can
deliver better results and generate insights that will help experts predict and act accordingly.
How data-driven solutions optimize pharma sales operations:
 Better focus on customer base:
Sales effectiveness is boosted when data-driven solutions are incorporated in the pharma sales
operations. Targeting becomes easier for the sales force and cold calls can be eliminated as there is
very specific and relevant data available to the sales executives.
 Cutting edge:
Pharmaceutical companies who leverage insights-driven tools in pharma sales operations will have a
cutting edge in the market. On the other hand, companies that do not harness technology-driven analytics
will lack the actionable insights which will have a negative impact on their decision making, sales
strategies, customer targeting, and customer engagement.
 Central repository:
Pharmaceutical companies have many segments within their organization and it’s important to have one
central data repository as it eliminates duplicity, saves resources and time. For effective sales and to
achieve sustainable business efficiencies, it is important to collate the product information that is spread
across various silos of the organization. With the help of pharma product master, pharmaceutical
companies can create one central data repository for their range of products and easily carry out the
sales operations. This can also be useful for the call centre executives as this will give them all the
information that they require to address the callers’ queries.

2. Prescriber 360, a leading Microsoft cloud platform provider in the pharma industry aims at revolutionizing
pharma sales operations to meet the demanding market goals of the pharmaceutical industries. It lets
the company retain ownership of the most important master data. With Prescriber360, you don’t just
create a pharma product master that will optimize pharma sales operations but also use the
Prescriber360’s expertise in generating actionable insights. With the advance pharma sales operation
and pharma product master solution provided by Prescreiber360, you can stay ahead of the competitive
in the pharmaceutical industry.