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SALMA	
  ALAA	
  KOTBY	
   	
   	
   	
   	
   	
   	
   	
   	
  
E-­‐mail:	
  salmakotby@aucegypt.edu	
  
Address:	
  72/6	
  Mostafa	
  Amin	
  Street,	
  El	
  Rehab,	
  New	
  Cairo,	
  Egypt	
  	
   	
   	
   	
  
LinkedIn:	
  Salma	
  Kotby	
  
Telephone:	
  +2	
  0100	
  698	
  00	
  34	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
D.O.B.:	
  09-­‐03-­‐1993	
  
	
  
OBJECTIVE:	
  	
  
Seeking	
  a	
  professional	
  career	
  in	
  the	
  Marketing	
  field	
  where	
  my	
  knowledge	
  and	
  skills	
  can	
  be	
  advanced	
  and	
  challenged.	
  	
  
	
  
EDUCATION:	
  
Operations,	
  Logistics	
  and	
  Lean	
  Management,	
  CUOA	
  Business	
  School,	
  Vicenza,	
  Italy,	
  Summer	
  2015	
  
Bachelor	
  of	
  Business	
  Administration	
  in	
  Marketing,	
  the	
  American	
  University	
  in	
  Cairo	
  (AUC);	
  Spring	
  2015.	
  	
  
International	
  General	
  Certificate	
  of	
  Secondary	
  Education	
  (IGCSE),	
  The	
  Modern	
  Education	
  School	
  2011.	
  	
  
	
  
WORK	
  EXPERIENCE:	
  
Social	
  Media	
  Accounts	
  Handler	
  at	
  Social	
  Butterfly,	
  1st	
  of	
  October	
  2015-­‐	
  Present.	
  	
  
Asset	
  and	
  Liability	
  Management	
  Analyst,	
  in	
  the	
  Marketing	
  Department	
  in	
  the	
  Qatar	
  National	
  Bank,	
  15th	
  of	
  December-­‐	
  
Present.	
  	
  
Retail	
  Advisor	
  Trainee	
  in	
  the	
  Qatar	
  National	
  Bank	
  in	
  Egypt	
  for	
  6	
  weeks	
  in	
  Summer	
  2014.	
  	
  
Trainee	
  Internship	
  Program	
  at	
  Playing	
  Without	
  Differences	
  helping	
  teenagers	
  with	
  social	
  and	
  psychological	
  problems	
  in	
  
Italy	
  with	
  AIESEC	
  organization	
  for	
  6	
  weeks	
  in	
  Summer	
  2014.	
  	
  	
  
	
  	
  
EXTRACURRICULAR	
  ACTIVITIES:	
  	
  
External	
  Public	
  Relations	
  member	
  at	
  the	
  International	
  Student	
  Leadership	
  Conference	
  (ISLC)	
  at	
  the	
  American	
  University	
  in	
  
Cairo,	
  2012.	
  	
  
• Planned	
  and	
  executed	
  biweekly	
  events	
  and	
  a	
  four	
  day	
  annual	
  micro	
  business	
  creation	
  conference	
  
• Marketed	
  for	
  ISLC	
  and	
  generated	
  the	
  recruitment	
  process	
  for	
  new	
  participants	
  in	
  schools	
  and	
  universities	
  
Participant	
  in	
  the	
  Creativity	
  and	
  Innovation	
  workshop	
  at	
  the	
  International	
  Student	
  Leadership	
  Conference	
  (ISLC)	
  at	
  the	
  
American	
  University	
  in	
  Cairo	
  
Team	
  Captain	
  of	
  the	
  American	
  University	
  in	
  Cairo’s	
  Ladies	
  Rugby	
  team,	
  2014-­‐Present.	
  	
  
Team	
  Manager	
  of	
  the	
  American	
  University	
  in	
  Cairo’s	
  rugby	
  team,	
  2013	
  
• Coordinated	
  all	
  logistics	
  of	
  events	
  for	
  the	
  team	
  including	
  visas,	
  payments	
  and	
  registration	
  for	
  local	
  and	
  international	
  
tournaments.	
  
• Managed	
  and	
  coordinated	
  the	
  development	
  of	
  the	
  annual	
  AUC	
  Ladies	
  Rugby	
  team	
  players’	
  kits	
  2013	
  
AUC	
  Ladies	
  Rugby	
  Team	
  Player;	
  2012-­‐Present	
  
Heliopolis	
  Tennis	
  team	
  Player;	
  2000-­‐2009	
  
	
  
LINGUISTIC	
  SKILLS	
  
Native	
  Arabic	
  speaking	
  and	
  writing;	
  Professional	
  English	
  speaking	
  and	
  writing;	
  Basic	
  French	
  speaking	
  and	
  writing	
  
	
  
AWARDS	
  RECEIVED	
  
• Senior	
  Project:	
  Achieved	
  first	
  place	
  against	
  3	
  teams	
  in	
  several	
  markets.	
  Formulated	
  a	
  full	
  marketing	
  strategy	
  by	
  devising	
  
marketing	
  plans.	
  This	
  included	
  pricing	
  the	
  products,	
  creating	
  the	
  advertising	
  approach,	
  commercial	
  team	
  and	
  R&D.	
  Still	
  
in	
  the	
  competition	
  and	
  currently	
  ranked	
  first	
  in	
  fall	
  2014.	
  	
  
• Tennis	
  tournaments	
  Awards	
  
o 2nd	
  place	
  in	
  Markaz	
  Qanat	
  El	
  Sewis	
  and	
  3rd	
  place	
  in	
  National	
  Clubs;	
  2007	
  
o 1st	
  place	
  in	
  Madinet	
  Nasr’s	
  doubles	
  and	
  1st	
  place	
  in	
  Shooting	
  Club;	
  2003	
  	
  
o 1st	
  place	
  in	
  Kattameya	
  Club	
  Tennis	
  Tournament	
  in	
  2003	
  
o 2nd	
  place	
  in	
  Al	
  Geizrah	
  Club	
  and	
  1st	
  place	
  in	
  Smash	
  Club;	
  2002	
  
	
  
COUNTRIES	
  VISITED	
  
France,	
  Italy,	
  Spain,	
  Austria,	
  Germany,	
  Czech	
  Republic,	
  United	
  Kingdom,	
  United	
  Arab	
  Emirates,	
  Malaysia,	
  The	
  Netherlands,	
  
Lebanon,	
  Saudi	
  Arabia,	
  Turkey,	
  Hungary	
  
	
   	
  

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CV p

  • 1. SALMA  ALAA  KOTBY                   E-­‐mail:  salmakotby@aucegypt.edu   Address:  72/6  Mostafa  Amin  Street,  El  Rehab,  New  Cairo,  Egypt           LinkedIn:  Salma  Kotby   Telephone:  +2  0100  698  00  34                                                                                                                                                                                                                                     D.O.B.:  09-­‐03-­‐1993     OBJECTIVE:     Seeking  a  professional  career  in  the  Marketing  field  where  my  knowledge  and  skills  can  be  advanced  and  challenged.       EDUCATION:   Operations,  Logistics  and  Lean  Management,  CUOA  Business  School,  Vicenza,  Italy,  Summer  2015   Bachelor  of  Business  Administration  in  Marketing,  the  American  University  in  Cairo  (AUC);  Spring  2015.     International  General  Certificate  of  Secondary  Education  (IGCSE),  The  Modern  Education  School  2011.       WORK  EXPERIENCE:   Social  Media  Accounts  Handler  at  Social  Butterfly,  1st  of  October  2015-­‐  Present.     Asset  and  Liability  Management  Analyst,  in  the  Marketing  Department  in  the  Qatar  National  Bank,  15th  of  December-­‐   Present.     Retail  Advisor  Trainee  in  the  Qatar  National  Bank  in  Egypt  for  6  weeks  in  Summer  2014.     Trainee  Internship  Program  at  Playing  Without  Differences  helping  teenagers  with  social  and  psychological  problems  in   Italy  with  AIESEC  organization  for  6  weeks  in  Summer  2014.           EXTRACURRICULAR  ACTIVITIES:     External  Public  Relations  member  at  the  International  Student  Leadership  Conference  (ISLC)  at  the  American  University  in   Cairo,  2012.     • Planned  and  executed  biweekly  events  and  a  four  day  annual  micro  business  creation  conference   • Marketed  for  ISLC  and  generated  the  recruitment  process  for  new  participants  in  schools  and  universities   Participant  in  the  Creativity  and  Innovation  workshop  at  the  International  Student  Leadership  Conference  (ISLC)  at  the   American  University  in  Cairo   Team  Captain  of  the  American  University  in  Cairo’s  Ladies  Rugby  team,  2014-­‐Present.     Team  Manager  of  the  American  University  in  Cairo’s  rugby  team,  2013   • Coordinated  all  logistics  of  events  for  the  team  including  visas,  payments  and  registration  for  local  and  international   tournaments.   • Managed  and  coordinated  the  development  of  the  annual  AUC  Ladies  Rugby  team  players’  kits  2013   AUC  Ladies  Rugby  Team  Player;  2012-­‐Present   Heliopolis  Tennis  team  Player;  2000-­‐2009     LINGUISTIC  SKILLS   Native  Arabic  speaking  and  writing;  Professional  English  speaking  and  writing;  Basic  French  speaking  and  writing     AWARDS  RECEIVED   • Senior  Project:  Achieved  first  place  against  3  teams  in  several  markets.  Formulated  a  full  marketing  strategy  by  devising   marketing  plans.  This  included  pricing  the  products,  creating  the  advertising  approach,  commercial  team  and  R&D.  Still   in  the  competition  and  currently  ranked  first  in  fall  2014.     • Tennis  tournaments  Awards   o 2nd  place  in  Markaz  Qanat  El  Sewis  and  3rd  place  in  National  Clubs;  2007   o 1st  place  in  Madinet  Nasr’s  doubles  and  1st  place  in  Shooting  Club;  2003     o 1st  place  in  Kattameya  Club  Tennis  Tournament  in  2003   o 2nd  place  in  Al  Geizrah  Club  and  1st  place  in  Smash  Club;  2002     COUNTRIES  VISITED   France,  Italy,  Spain,  Austria,  Germany,  Czech  Republic,  United  Kingdom,  United  Arab  Emirates,  Malaysia,  The  Netherlands,   Lebanon,  Saudi  Arabia,  Turkey,  Hungary