Lotta Laurin is the head of marketing for Salesforce in the Nordic region. She discusses three success factors for Salesforce: culture, the V2MOM framework, and trailblazers who use business as a platform for change. The V2MOM framework outlines vision, values, methods, obstacles, and measures. Salesforce employees have contributed over 3.2 million volunteer hours, $230 million in grants, and support for 37,000 nonprofits and education through programs like 1% equity and 1% time.

1. Lotta Laurin
Marketing Director Nordic,
Salesforce

3. Lotta Laurin
Head of Marketing, Nordics

4. Three Success Factors
Culture V2MOM
Emelie Hammarberg, Salesforce Administrator , DevCore
Jesper Klang, CRM Specialist, St1
Fredrik Herrström, Head of Sales & Marketing IT, Nynas.
1.1.1

5. Ohana Culture: Engaging All Stakeholders

6. PUBLIC
EDUCATION GENDER
EQUALIT Y
DIVERSIT Y ENVIRONMENT
LGBTQ
EQUALIT Y
Putting Our Values into Action

7. Vision
What do you want?
Values
What is important?
Methods
How to get it done?
Obstacles
What prevents me?
Measures
How to measure success?
V2MOM
Vision
What do you want?
Values
What is important?
Methods
How to get it done?
Obstacles
What prevents me?
Measures
How to measure success?

8. Trailblazers
Business Is the Greatest Platform for Change
1% Time 1% Product
1-1-1 Model
3.2M+
Volunteer hours
$230M+
Grants
37K+
Nonprofits & Education
1% Equity

9. Three Success Factors
Culture V2MOM
Emelie Hammarberg, Salesforce Administrator , DevCore
Jesper Klang, CRM Specialist, St1
Fredrik Herrström, Head of Sales & Marketing IT, Nynas.
1.1.1

10. Subtitle

11. thank y u