First time manager listens common toned kind of excuses from their sales reps, and they have to categorize them under an excuse or not an excuse, to run effective quota hitting sales team. Here are few examples!

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Dear First Time Sales Manager,
Stop taking these sales excuses from your Team.
Thanks!

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“I don’t have Enough Leads”
“The Leads aren’t Any Good”
“Our Goals are Unachievable”
“I’m putting efforts but the Product is Bad”

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“I don’t have Enough Leads”
Leads are the pipeline that keep your sales moving, yet only about 70
percent of the leads marketers send to sales reps are ever contacted. Shocking?
Not really.
No matter the organization, this is an extremely common problem. Sales reps
often feel as though they do not have enough leads, despite actually having an
abundance. I have seen that this problem often starts with a lack of
accountability in the CRM. Sales reps don’t log appointments, nor pick them
up, leading to snowball effect.
When This Excuse Might Be Valid: It’s a story as old as time, the
miscommunication of Sales and Marketing. The definition of quantity and
quality of leads can differ. In these cases, it not an excuse for Sales. Rather,
identification that the leads won’t allow Sales to reach their goals.

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“The Leads aren’t Any Good”
As a sales rep, it is their job to get in front of the lead and sell --
not cherry pick for their definition of low hanging fruit. For
example, if a lead indicates they want to buy in the next
three months and have the money to purchase, it should be a
case of simply closing.
Not all leads are qualified the moment they come in the
pipeline, which is why marketing should classify them as
“SQL,” Sales Qualified Leads, before handing them off to
Sales. If the logic for a “SQL” is solid, then there should be no
quality-related excuses.
When This Excuse Might Be Valid: When there are issues with Marketing and Sales alignment, lead quality can come into
question. What marketing considers a “sales qualified lead” might be completely different from what Sales would consider
ready to work.

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“Our Goals are Unachievable”
Sometimes managers like to set lofty goals, but often they're still
entirely achievable. Sales reps might just unable to devise a
strategy to hit said goals. Encourage your staff to work toward
achieving these goals, and teach them how to make it happen
When This Excuse Might Be Valid: If goals are set without a basis
in analytics or past performance, chances are they’ll unachievable.
Anyone can say we’ll sell a million gazillion widgets, but if we only
sold five last month, it might too lofty.

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“I’m putting efforts but the Product is Bad”
Nothing smells of denial more than blaming the
product. In sales, you must believe in what
you're selling. Luckily, unless your company is
still selling Floppies or VHS tapes, this shouldn’t
be a problem. There is a demand, and the sales
rep needs to close.
When This Excuse Might Be Valid: If the product
changes, or quality diminishes, there’s nothing
you can do as a salesperson. Just imagine if you
sold IIPM, and suddenly you’re forced to sell the
“IIPM 2.0.” It’s impossible to sell something
everyone hates.

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