2. INDEX - November 2017
Sl No Publications Date
1 The New Indian Express 24/12/2017
2 Vijaya Karnataka 24/12/2017
3 Vijaya Karnataka 24/12/2017
4 Samyuktha karnataka 24/12/2017
5 Vijayavani 24/12/2017
6 Vishwavani 24/12/2017
7 Sanjevani 24/12/2017
8 Sanjevani 24/12/2017
9 Eenadu 24/12/2017
10 The New Indian Express 24/12/2017
11 The Times of India 25/12/2017
12 The Times of India 25/12/2017
13 The Times of India 25/12/2017
14 Economic Times 25/12/2017
15 Deccan Herald 25/12/2017
16 Deccan Herald 25/12/2017
17 Deccan Chronicle 25/12/2017
18 The New Indian Express 25/12/2017
19 The New Indian Express 25/12/2017
20 Bangalore Mirror 25/12/2017
21 Prajavani 25/12/2017
22 Prajavani 25/12/2017
23 Vijaya Karnataka 25/12/2017
24 Vijaya Karnataka 25/12/2017
25 Vijaya Karnataka 25/12/2017
3. 26 Vijaya Karnataka 25/12/2017
27 Vishwavani 25/12/2017
28 VIjayavani 25/12/2017
29 VIjayavani 25/12/2017
30 VIjayavani 25/12/2017
31 VIjayavani 25/12/2017
32 Udayavani 25/12/2017
33 Kannada Prabha 25/12/2017
34 Kannada Prabha 25/12/2017
35 Kannada Prabha 25/12/2017
36 Kannada Prabha 25/12/2017
37 Kannada Prabha 25/12/2017
38 Hosadigantha 25/12/2017
39 Hosadigantha 25/12/2017
40 Hosadigantha 25/12/2017
41 Samyuktha Karnataka 25/12/2017
42 Sakshi 25/12/2017
43 Sakshi 25/12/2017
44 Andhrajyothy 25/12/2017
45 Eenadu 25/12/2017
46 The Times of India 26/12/2017
47 The Times of India 26/12/2017
4. Press Release:
BRAND BENGALURU TO GIVE CITY A NEW IDENTITY, A NEW LOOK
Bengaluru joins New York City, Melbourne, Singapore, and other global cities to have its own tourism logo. The
Department of Tourism, Government of Karnataka will unveil the crowd-sourced design.
On December 24, 2017, Bengaluru will wear its brightest, best colours, and take on a new identity.
The Government of Karnataka, and its Department of Tourism, will unveil the city’s very own identity - a unique design
that will firmly establish Brand Bengaluru on the global tourist map, and give every resident a sense of pride. The identity
will be unveiled at an exclusive street festival - the Namma Bengaluru Habba, at the Vidhana Soudha.
Namma Bengaluru a city of vibrant cultures , colours and flavours. A city with timeless beauty, majestic architecture,
heritage, lush parks this where the old and new coexist. As the world’s most dynamic city, today Bengaluru is constantly
on the move. While staying true to itself, the city inspires its people to aspire and reach for their goals. Indeed a city that
lets you be you. Celebrate the city that celebrates you.
It is all these that the Department of Tourism will capitalise on, in its push to take Bengaluru forward, and to reiterate its
commitment to the city and its unique culture and heritage, and showcase the art, music, tradition, technology, and food
that has made Bengaluru the fastest growing metropolis in the country.
Shri Priyank Kharge, the Minister for Tourism and IT/BT, explained the reasons for the identity. He said, “Like ‘I love New
York’, New York is written in a particular way; London, Amsterdam, Lyon, Melbourne is written in a particular way. How
do I start identifying Bengaluru outside?”
“Today, after months of brainstorming and planning, we have the perfect identity that captures the spirit of the city and
its people. What’s more, the design comes from the very people of the city. It is a crowd-sourced, creative identity that
truly represents the deep connection the city and its residents have. "The logo will help to leverage Bengaluru's identity
better and create a brand value that could, in turn, stimulate the economy and create jobs by attracting more footfall,"
he added.
The final logo was one of many submitted by citizens, designers, and others in an open, transparent contest. The
department of tourism and the city’s Tourism Advisory Committee gave extensive briefing and advice, and let the
creative speak for itself.
Shri Kharge, talking about the design, said, “Brand Bengaluru is not just in its coffee shops and shopping malls. It is in
every citizen and in every street and locality. The new logo will bring that forward, provide an opportunity for citizens -
both the old and the new, the newcomer and the long timer, to really get in touch with the city and its ethos.”
Now, the logo will be unveiled through a unique street festival - the Namma Bengaluru Habba.
To be inaugurated by the honourable Chief Minister of Karnataka, Shri Siddaramiah, the festival will be held against the
magnificent backdrop of the Vidhana Soudha - the symbol of Karnataka’s stable and people-centric government.
Namma Bengaluru Habba will be a traffic-free, safe and secure public space for the citizens. Performances, artists, arts,
handicrafts, organic markets, and more will create the lively setting against which each visitor will reaffirm their faith and
belief in the city, and join others in creating a sustainable, dynamic future.
5. Movie screenings, live performances, storytelling sessions, interactive workshops and more will bring together family
and friends, and help turn strangers into friends.
The festival will also feature special performances to showcase the rich cultural and artistic heritage of Karnataka, and to
take visitors back - if only for a short while - into the city’s past.
And for those looking for great bargains, there will be over 20 stalls and a flea market. The highlight of the stalls will be
organic and eco-friendly products including terracotta jewellery, natural soaps, organic grains including millets and millet
based products, jute, plants, and handicrafts. Food trucks and stalls will cater to every craving.
A great festival, and an all new identity - just what is needed for Bengaluru - the most vibrant metropolis in the country.
____________________________________________________________________________________
For Further details kindly contact Soumya/Nayanthara: 9741127457/9739337033
55. INDEX
SL NO PUBLICATION DATE
1 The Hindu 24/12/17
2 The New Indian Express 24/12/17
3 erccan herald 24/12/17
4 Hindusthan Times 24/12/17
5 Scroll.in 25/12/17
6 Yourstory 25/12/17
7 NDTV 25/12/17
8 Siasat 25/12/17
9 DD News 25/12/17
10 Firstpost 25/12/17
11 The Economic Times 25/12/17
12 Bangalore mirror 25/12/17
13 The Hindu 25/12/17
14 The Hindu Business Line 25/12/17
15 The New Indian Express 25/12/17
16 The New Indian Express 25/12/17
17 The New Indian Express(Indulge) 25/12/17
18 Outlook 25/12/17
19 Bloomberg Quint 25/12/17
20 Bloomberg Quint 25/12/17
21 Deccan Chronicle 25/12/17
22 Mensxp 25/12/17
23 Newsx 25/12/17
24 The Hindu 25/12/17
25 Deccan Herald 25/12/17
26 Alive For Football 25/12/17
56. 27 The Insider car News 25/12/17
28 10Thousandcouples 25/12/17
29 Odisha TV 25/12/17
30 Nayi Duniya 25/12/17
31 Jaagaran 25/12/17
32 Azab Gazab 25/12/17
33 Newburgh Gazette 25/12/17
34 Vijaya Karnataka 25/12/17
35 Kannada Prabha 25/12/17
36 Kannada Prabha 25/12/17
37 POlimer News 25/12/17
38 Nashman 25/12/17
39 India Today 26/12/17
40 Brinkwire 26/12/17
41 The Hindu 26/12/17
42 SME Times 26/12/17
43 The Pioneer 26/12/17
44 Bharath Khabar 28/12/17
57. Date: 24/12/17
Publication: The Hindu
Link: http://www.thehindu.com/news/cities/bangalore/vidhana-soudha-to-open-gates-for-bengaluru-
habba/article22185082.ece
58. Date: 24/12/17
Publication: The New Indian Express
Link: http://www.newindianexpress.com/cities/bengaluru/2017/dec/24/theres-more-to-brand-bluru-
than-just-it-1735727.html
67. Date: 25/12/17
Publication: The Economic Times
Link: https://economictimes.indiatimes.com/news/politics-and-nation/bengaluru-becomes-first-city-to-
get-its-own-logo/brand-bengaluru/slideshow/62239229.cms
69. Date: 25/12/17
Publication: The Hindu
Link: http://www.thehindu.com/news/cities/bangalore/when-vidhana-soudha-precincts-were-thrown-
open-to-the-public/article22271829.ece
70. Date: 25/12/17
Publication: The Hindu Business Line
Link: http://www.thehindubusinessline.com/news/national/india-first-bengaluru-gets-a-logo-be-
u/article10001981.ece
71. Date: 25/12/17
Publication: The New Indian Express
Link: http://www.newindianexpress.com/cities/bengaluru/2017/dec/25/bengaluru-celebrates-its-
culture-diversity-1736274.html
72. Date: 25/12/17
Publication: The New Indian Express
Link: http://www.newindianexpress.com/cities/bengaluru/2017/dec/25/bengaluru-gets-brand-identity-
with-its-own-new-logo-1736272.html
73. Date: 25/12/17
Publication: The New Indian Express (Indulge)
Link: http://www.newindianexpress.com/cities/bengaluru/2017/dec/25/bengaluru-gets-brand-identity-
with-its-own-new-logo-1736272.html
81. Date: 25/12/17
Publication: The Hindu
Link: http://www.thehindu.com/todays-paper/tp-national/tp-karnataka/surge-in-tourist-
traffic/article22273589.ece
