Every passing year advances are getting bigger and bigger and happening more and more quickly. It suggests some pretty intense things about our future. In the twenty-first century, billion-dollar industries can be disrupted and waylaid virtually overnight—no sector of commerce or government is immune to the threat.

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EMBRACE IT
P R ESENT ED B Y : G Su d h akar Red d y
DISRUPTION

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Table of Contents
History – What
can we Learn
The World Order
is Changing
Introductory
Message
S E C T I O N O N E S E C T I O N T W O S E C T I O N T H R E E
Fortune 100
Companies –
Then & Now
Disruption is
Good or Bad
Open House
Discussion
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3. Sudhakar Reddy G

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Disruption is a process, not
an event, and innovations
can only be disruptive
relative to something else.
DPU – Die Progress Unit; A DPU is the amount
of time it takes human beings to achieve
enough progress that the shock of bringing a
time traveller to your era would kill them.
More advanced societies have the ability to
progress at a faster rate than less advanced
societies—because they’re more advanced.
DI SRUP T I ON
Introductory Message

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History – What we can Learn
I think we had a 128 year cycle ending around 1930 (first wave industrial technology, Steam and Coal), and after that we had a 64 year
cycle ending in 1994 (second generation industrial electrical and petrol power radio and TV), and we’re now in a 32 year cycle that will
end in 2026 (computers and networking, a move to new energy sources and energy storage) with the beginnings of the next 16 year
cycle in 2042 (nanotechnology/atomically precise molecular manufacturing, superhuman level AI).

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World Order is
Changing – It has
changed in the past
and will Change now
and in future.
Without disruptions in life, where would
we be?
Disruption
L et u s L o o k at So m e

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A New bread of
Companies have
emerged
Technology has made today’s world
unrecognizable from what it was at the
turn of the century. If companies do
not adjust their business strategies,
they will be left in the dust.
DI SRUP T I ON

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1990
. General Motors
. Ford Motor
. Exxon Mobil
. IBM
. GE
2000 2010 2018
. General Motors
. Wal-Mart Stores
. Exxon Mobil
. Ford Motor
. GE
. JP Morgan Chase
. GE
. Bank Of America
. Exxon Mobil
. ICBC - China
. Walmart
. State Grid
. Sinopec Group
. China National Petroleum
. Royal Dutch Shell
Timelines & Corporations
The world order is changing……..

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More than 100 years ago, the Ford
Motor Company made the
automobile available to many,
which revolutionized transportation
— and disrupted a number of
industries, including wagon and
carriage businesses, and the makers
of buggy whips.
Polaroid Corporation: A pioneer in
digital imaging in the 1960s, the
company did not make the
necessary investments to hold that
lead in the 1990s, when digital
photography overtook film.
PwC’s global strategy consulting
business, found that companies
facing disruption generally have
longer to respond than they expect,
and an effective response is typically
available to them. Consider the
decade or more it has taken for
Amazon to meaningfully disrupt
traditional retail.
Some Disruptors

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Ride-sharing companies found it
easy to disrupt the taxi industry
because GPS systems and
smartphone technologies had
eroded the competitive edge that
the navigational savvy of taxi drivers
used to hold.
In other sectors, however, the
appearance of new, disruptive
players has actually helped the
industry. The rise of brokered online
vacation rental marketplaces has
increased travel among all
demographic groups. There are
times when new and old models can
coexist.
Doubling down on your distinctive strengths not
only helps you fight disruption from upstarts,
but it also enables you to disrupt an industry on
your own terms. That’s exactly what Netflix did.
In the late 1990s, the company competed
directly with the Blockbuster retail chain. In
2007, when streaming video became viable,
Netflix rapidly pivoted to offer that service.
Some Disruptors

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Apple proved this when it began
developing its digital hub strategy in
the late 1990s. By 2001, six years
before the launch of the iPhone, it
had already introduced an MP3
music player, a digital video camera,
and its groundbreaking iTunes store.
Companies have the time to build
something great — they just need to
commit to it.
Some Disruptors

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