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Future Fitness in Tourism 2011

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Presentation by Kurt Ackermann at the 2011 E-Tourism Africa Conference in Cape Town, South Africa. Introduction to a panel session on the 'Future Fitness' of companies and destinations

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Future Fitness in Tourism 2011

  1. 1. Panel Forum:<br />FUTURE FITNESS<br />KURT ACKERMANN<br />E-Tourism Africa Summit 16 September 2011 @kurt_a<br />
  2. 2.
  3. 3. Image: Tom Cunniff<br />
  4. 4. Damian<br />William<br />Average person’s capacity to absorb information over a 2-day conference<br />
  5. 5. BUSINESS FUNDAMENTALS<br />
  6. 6. Image: JordiCabane<br />
  7. 7. SERVICE<br />QUALITY<br />INTEGRITY<br />VALUE<br />
  8. 8. CASH FLOW<br />PEOPLE<br />BRAND<br />SALES<br />
  9. 9. LISTEN TO YOUR CUSTOMERS<br />
  10. 10. E-Tourism means<br /><ul><li>Communicatingthe right
  11. 11. Contentacross a variety of
  12. 12. Channelsto the best value
  13. 13. Clientswho will
  14. 14. Convertto a sale and keep
  15. 15. Comingback</li></ul>Slide: Damian Cook<br />
  16. 16. Necessary<br />but not<br />sufficient<br />BUSINESS FUNDAMENTALS<br />
  17. 17. No<br />Problem<br />Mobile+ Social+ Local<br />
  18. 18. The honest truth is…<br />Image: Adam Tuttle<br />
  19. 19. HUMANS SUCK AT PREDICTING THE FUTURE<br />Well…<br />Uhhh…<br />
  20. 20. “Radio has no future. Heavier-than-air flying machines are impossible.”<br />Lord Kelvin, 1899<br />
  21. 21. “Who the hell wants to hear actors talk?”<br />H.M. Warner, Warner Brothers, 1927<br />
  22. 22. “There is not the slightest indication that nuclear energy will ever be obtainable.”<br />Albert Einstein, 1932<br />
  23. 23. Flash Gordon<br />
  24. 24. Zuma presidency<br />
  25. 25. Now, wait <br />just a<br />minute…<br />
  26. 26. Predictability.<br />
  27. 27. Economies move in cycles<br />
  28. 28. Adoption of technology follows patterns<br />
  29. 29. ?<br />Image: Simon Keeping<br />
  30. 30. Complexity.<br />Image: The Opte Project<br />
  31. 31. Interconnectedness.<br />
  32. 32. Speed.<br />
  33. 33. Moore’s Law<br />
  34. 34.
  35. 35. 108<br />10 years =<br />50 000 times<br />cheaper<br />105<br />104<br />
  36. 36.
  37. 37. 200 M<br />Moore’s Law not even close<br />Jul 11<br />
  38. 38. 2001<br />
  39. 39. GOOGLE EARTH ZOOM TO cticc<br />Local Context.<br />
  40. 40.
  41. 41. LOHAS<br />
  42. 42. “The Good Life”<br />Credit: AFP/Getty Images<br />
  43. 43. “So, how DO <br />we become <br />‘future-fit’?”<br />
  44. 44. BUSINESS FUNDAMENTALS<br />
  45. 45. 10 years+<br />TIME<br />It’s ALL about <br />the future<br />Day to day<br />
  46. 46. “What ARE the key issues destinations & travel businesses need to address as they look to the future?”<br />
  47. 47. Helena Egan<br />Head of Destination Marketing, EMEAA<br />
  48. 48. DimitriosBuhalis<br />Professor, Bournemouth University<br />President, International Federation for Information Technologies in Travel and Tourism (IFITT)<br />
  49. 49. Mariette du Toit-Helmbold<br />CEO, Cape Town Tourism<br />
  50. 50. Panel Forum:<br />FUTURE FITNESS<br />Kurt<br />Ackermann<br />kurt@imagineer.cc<br />@kurt_a<br />

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