My main role was strategy, I also produced copy. In this project my team and I won first place in a 4-day creative boot camp hosted by The Community agency in Miami. Tuesday we were given an Ask and Friday we presented our campaign to the client. The Verizon team was most impressed by the campaign winning us first place against 6 other teams.

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2. Agenda
1. What is FiOS Gigabit?
2. Objective and Challenge
a. Consumer
b. Insight
c. Opportunity
3. How will we demonstrate FiOS Gigabit Value
a. Connect To Care Campaign
i. Experiential / PR Platform
ii. Social Media
iii. OOH
4. Conclusion
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3. The Ask
2. Objective: Make people realize the value of trading.
(Increase downloads by 5000)
1. Problem:
People settle for good enough
People see no meaningful distinction in the services
No understanding of speeds
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3. Challenge:
To raise awareness of the superior internet service.

4. Consumer
1. Families.
45% of total footprint are families
2. NYC Focus.
NYC concentrates the majority of prospect opp.
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3. Price Conscious.
Value driven consumers.
4. Entertainment Is the family hub.
Home entertainment is a more cost-efficient way to keep
their family entertained.

5. Insight
Families need superior connection at home.
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6. Opportunity
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Convince families FiOS is the best service for their homes.

7. How?
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8. 08
“People will forget what you said, people will
forget what you did, but people will never
forget how you made them feel”.
- Maya Angelou

9. Strong connections makes great things happen, fast.
The faster we connect, the faster we create positive impacts.
Consider the big connections made in 2017.
The Sun and Moon, connected millions to witness natural phenomena. Fast.
Hurricane Harvey, connected the entire country to donate relief efforts. Fast.
FiOS is helping families connect. Fast.
Good internet connection has never been so important to the way families experience home.
Together we can spread the spirit of caring - the more we connect, the more we care.
Connect To Care.
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11. How does it work?
We have created an immersive, full experience to showcase to the various families of NY the power
of FiOS connection. Using two high traffic locations and by the time they get connected they will
enjoy the service and help to a greater cause.
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12. The FiOS Experience
For every 10,000 families to join the Fios family, Verizon will donate a Fios fast computer lab to an underprivileged
school in New York.
Objective
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13. Executions
The FiOS Experience

14. Experiential
1. NYC Subway Train 2. Central Park NYC
- NYC Subway trains carried 149
million passengers in September 2017.
- “A” train.
31 miles
Highly congested areas of NYC.
- 59th Street pond and Wollman
Rink at approximately 5.5 million
visits annually.
- Summer 4.5M
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15. Subway Train
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16. Subway Train
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17. Central Park
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18. PR
The families of NY got to experience
the capability of FiOS on their daily
commutes.
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19. Mobile
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20. Social Media
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21. OOH
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22. Launch:
August 2018
Campaign:
Aug-Dec 2018
Timeline
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Thank You.