This quiz was researched and conducted by me for SEQC's Day of Quizzing on 21 May 2017. Don't hesitate to drop your feedback.

1. SEQC’s Day of Quizzing
21st May 2017
QM: Sahil H.R.

2. Twelve questions
6 clockwise and 6 counter-clockwise
Infinite Pounce
Direct: +10/0
Pounce: +10/-10

3. 1.
The pages of a book are often printed on large sheets because of technical and
financial considerations. Thus, a group of 8, 16, or 32 consecutive pages will be printed
on a single sheet in such a way that when the sheet is mechanically folded and cut, the
pages will be in the correct order for binding. This is called an even working, and the
group of pages is called a section or signature. Books printed in this manner will
always have a number of pages which is a multiple of the number in such a signature,
such as a multiple of 8, 16, or 32.
Which practice, that most, if not all, of us have seen, does the above give rise to?

4. ANSWER

5. 1.

6. 2.
This humorous letter has supposedly provided ‘relief’ to numerous travellers in India. An Okhil
Chandra Sen had written this hilarious letter to the Sahibganj divisional railway office in 1909.
What first did this letter bring about?

7. ANSWER

8. 2.
Toilets were introduced in train compartments by
Indian Railways because of this letter

9. 3.
In 2010, Emami filed a lawsuit against X over trademark misuse regarding a particular
brand. Eventually, it reached an out-of-court settlement with X.
The entire controversy sent this particular brand’s sales soaring 35% in the September
Quarter (in 2010). The controversy turned out to be very beneficial for this brand.
"In the hinterland markets especially, it's worked really well, and generated top-of-the-
mind recall,“ said brand consultant Harish Bijoor about the controversy.
Which brand am I talking about? (+10)
Who is X? (+10)
What controversy, that told about a damsel in distress, led to the sudden surge in
popularity for the brand? (+10)
Pounce is open for all three parts individually. Negatives same as positives.

10. ANSWER

11. 3.
Brand is Zandu Balm
X: Arbaaz Khan

12. 4.
Defenestration is the act of throwing someone or something
out of a window.
Its etymology is from Latin dē (“from; out”) + fenestra
(“window”) + English -ation (“suffix indicating an action or
process”).
Using the above as a base, tell me what does the neologism
Defenestration mean in a computing parlance?

13. ANSWER

14. 4.
Defenestration: The act of removing the Microsoft
Windows operating system from a computer in
order to install an alternative one

15. 5.
He once told an interviewer that (1) described the way he added a number of new
songs to those he had recorded in his early career, and (2) aimed to build on the first
one exponentially. He went on to suggest that (3) would be “between me and one
other person” and, in a later interview, that, when it arrived, might be stripped down
and acoustic. “Not necessarily [to] say, ‘Oh, I’m going to take away from my fan base,’
but rather take away from the production.”
(i) Who(+5) talking about what(+5)?
(ii) Bonus: Give me (1), (2) and (3) for 5 points each.
(ii) is to be attempted if and only if (i) is correct.

16. ANSWER

17. 5.
(i) Ed Sheeran talking about his album names
(ii) (1) is +, (2) is x and (3) is ÷

18. 6.
What two-word phrase have I blanked out in this Heineken print ad?

19. ANSWER

20. 6.

21. Counter-clockwise

22. 7.
Google Glass was a wearable, voice-controlled Android device that resembled a pair of
eyeglasses and displayed information directly in the user's field of vision. It was discontinued in
January 2015.
What portmanteau word was used to describe a person who wore Google Glass and refused to
remove it when directly interacting with other people, private gatherings, or public events? The
general belief was that these people are photographing, recording, Googling, and
Facebooking the people they're interacting with instead of focusing on the conversation or
acting like a human being.

23. ANSWER

24. 7.
Glasshole

25. 8.
This is a defensive business strategy used to stave off a hostile takeover, in which a
company that is threatened with a hostile takeover "turns the tables" by attempting to
acquire its would-be buyer.
The name of this strategy is a nod to a video game in which the protagonist is at first
chased around a maze by 4 antagonists. However, after eating a "Power Pellet”, he is
able to chase and devour the antagonists.
What is the name of the strategy that has been described above?

26. ANSWER

27. 8.
Pac-Man Defence

28. 9.
X is a humorous unit of measurement of beauty. In Illiad, it is said that X (the one
whom this unit is named after) had a “face that launched a thousand ships”. Thus, this
unit is used to measure quantities of beauty in terms of the theoretical action that
could be accomplished by the wielder of such beauty.
Negative values have also been observed, which are measured by the number of ships
sunk. An alternative interpretation of -1 X is the amount of negative beauty (i.e.
ugliness) that can beach a thousand ships.
X herself has a beauty rating of 1.186 X.
Who/What is X?

29. ANSWER

30. 9.
Helen

31. 10.
Shed Simove is a British author, performer, motivational speaker and entrepreneur. He is
known for several widely reported publicity stunts and controversies.
In 2012, he published a 200 page book, whose title was a pun on the title of a 2011 best-
selling novel which was also made into a movie later. The blurb on the back jacket of the book
proclaimed that ‘the content gets darker and darker’ as the book goes on.
The two titles differ only by a single alphabet. Hence, Random House, the publisher of the 2011
novel, sent Simove a cease and desist letter and he was no longer able to sell this title and had
to pull it off the shelves reluctantly.
(i) What was the title of the book? (+10)
(ii) Using the blurb as a hint, tell me what was the book’s claim to fame? (+10)

32. ANSWER

33. 10.
(i)
(ii) The book contained two hundred blank coloured pages that progressively went
from light grey to dark grey

34. 11.
‘Chikkers’ was a brand of chikkis (jaggery and peanut toffee) that was launched in 2006
by an Indian company. The brand was available in three flavours - Peanut Punch,
Coconut Crunch and Sesame Surprise.
This was the company’s first foray in the packaged foods segment and an apt one,
given the kind of products it is most famous for.
Which company, whose name should be stuck in our heads due to the reputation that
it has built for itself, am I talking about?

35. ANSWER

36. 11.
Pidilite

37. 12.
When a reporter once asked the American bank robber Willie Sutton why he robbed
banks, his reply was so obvious that we now have a law named after him.
Sutton's law states that when diagnosing, one should first consider the obvious. It
suggests that one should first conduct those tests which could confirm (or rule out)
the most likely diagnosis. It is taught in medical schools to suggest to medical
students that they might best order tests in that sequence which is most likely to result
in a quick diagnosis, hence treatment, while minimizing unnecessary costs. It is also
applied in pharmacology. It is applicable to any process of diagnosis, e.g. debugging
computer programs.
What was Sutton’s reply to the reporter’s question?

38. ANSWER

39. 12.
“Because that’s where the money is”