The given report consist of 'Eternal heart care centre'. It's the hospital located in Jaipur. The report consist, if the brand of hospital is to be build in another city, how it's going to be promoted i.e. through different communication and media channel. Our preferred city where EHCC branch can be open was 'Nagpur'.
1. Made by :Pranjal Jain(MBA-MAC)
Sagar Jaiswal(MBA-MAC)
College : Ajeenkya D.Y. Patil University,
Pune
2. India is likely to emerge as the global capital of heart
diseases by 2025 (WHO)
Interventional cardiology market in India is estimated
to grow at a CAGR of 25.5%
About 45 million suffers from Coronary heart disease
every year
BY 2030, India will account for 40% death due to CVD
Heart disease is more prevalent in younger
generation
3.
4.
5.
6. Founder & Chairman: Dr. Samin k Sharma
Founded : 2013
Hardly in 4yrs, it became most preferred hospital not
only in Jaipur but also nationally and Internationally
Multi-Speciality Hospital
250 bedded hospital focusing on Cardiology, Cardiac
Surgery, Neurology, Neuro-Surgery
International Tie-up
Air ambulance facilities
Highly Equipped ICU to FD-20 (most advanced CATH
LAB in Rajasthan)
7. Location Selected : Nagpur
Sub-Area : Dhantoli
Maharashtra: 3rd largest city
Population : 13th largest city
Literacy Rates :91.9%
It’s health hub for Central India and cater to large
geographical areas
Fact :Poor people die due to lack of nearby health facility
8.
9. Product : Multi-care speciality hospital
Price : Initially, charges will be less as
compared to competitors
Place : Nagpur
Promotion : Events, Press conference, digital
marketing, hoarding & banner, Newsletter
10. Product Family : Hospitals
Product Class : Medical
Product Line : Cardiac Care (Adults and
Middle age )
Brand : Centre Of Excellence for Cardiac
Care
11. TA : Juvenile, youngsters, adults, old age people
Age : Above 18 yrs
Gender : All
Religion : All
Class : Upper class, middle class and low middle
class
Location : India & Abroad
12. Tagline : “Where good care leads….good
health follows”
Centre for excellence for cardiac care
Video : https://youtu.be/5Si4BMrd4aA
19. A centre of excellence in area of medicine
with highest international standard at
affordable cost for the community around
the globe.
20. To redefine healthcare by improving
outcomes and experience of patients through
cutting edge research and personalized
clinical care including innovative,
preventive, diagnostic, therapeutic and
rehabilitation services.
21. To provide best health facilities to people
To achieve a turnover of 5oocrs in five years
To provide best technologies, equipment for
treating CVD’s (Cardio Vascular Diseases)
Building the brand
Launching a campaign
22. Integrity
Patient Centric
Excellence
Hospitality
Accountability
Respect for all
Team Work
23. Infrastructure
Technology
Tie-up with International Institute
Renowned Doctors
Hygienic Surrounding
Active on Social networking sites
24. Only established in Jaipur
Number of beds are less
Multispecialty hospital but positioned
themselves as cardio care hospital
27. Our Budget : 11 lacs
External Branding
a) Use of Job sites
b) Banner & Hoarding
c) Press Conference
d) Event
e) Corporate Social Responsibility
f) Newspaper
g) Digital Marketing
h) Celebrity Endorsement
28. Will be place for a month at:
Zero Mile Marker
Ram Jhula
All Bus stops
Total Cost Involved :
Zero Mile Marker : Rs.50k
Ram Jhula : Rs.1.5lacs
All Bus Stops : Rs.1 lacs
Total : Rs.3 lacs
29.
30. Will conduct Press conference with renowned cardiologists
of EHCC
About CVD, lifestyles and various best technology to be
used in hospital
Cost Involved :
Venue- 70,000/-
Press Kit- 30,000/-
Refreshment – 30,000/-,
Total Cost -1.3 lacs
31. Will be done one week before launching
There will be face to face interview with leading
cardiologist from India
Felicitation of doctors by common people
Total Cost Involved :
Venue : 70,000,
Transport : 2,000
Felicitation : 20,000
Refreshment:30,000,
Miscellaneous : 1,000
Total : Rs.1.23 lacs
32.
33. In this :
We will carry free medical camps in near by
rural areas
Will tie-up with NGO’s
Free guidance/consultation
Total Cost Involved : Rs.50k
35. For Hitavada upto 30 words : 8,000/month
For Lokmat : Rate-355/sqcm
Our ad : 8x6cms, Cost= 17,040/-
Total : Rs.25,040/-
36. Newsletter will be send to :
Medical Practitioners
Politicians
VIP’s of city
Informal group
Friends and families
Cost Involved :
Invitation : 40,000/-
37. For inauguration, we will call CM of
Maharashtra, Shri Devandra Fadnavis
The Key point is that Mr.Fadnavis also hail
from Nagpur
His names will be biggest selling point of our
event
Total Cost Involved : Rs.2lacs
38. Standees : 5 (5000/standies)
Brochures : 500 (20/brochures)
Digital AV Screen : 1 (5000/-)
Chequered backdrop : 1(8000/-)
Drop Down : 2 (4000/Drop Down)
Total Cost Involved :
Standees : 10,000, Brochures: 10,000
Digital AV : 5,000 , Backdrop: 8,000
Drop down :8,000/-
Total : Rs.41,000/-
39. We will conduct Seminars, Marathon and free
workshop to advocate about CVD for 3 months
Rural camp 5 times in year
Will tie up with gyms, asking them to provide
discount to our patients for yearly subscription
Will conduct free yoga and aerobics training
sessions for 3 months
40. Will tie up with spa n saloon where our
patients can come and get good discount
Total Cost Involved : 1,00,000/-
41. Activities cost
a) Banner & Hoarding 3,00,000/-
b) Press Conference 1,30,000/
c) Event 1,23,000/-
d) Corporate Social Responsibility 50,000/-
e) Newspaper 25,040/-
f) Invitees 40,000/-
g) Calling Celebrity 2,00,000/-
h) Internal Branding 41,000/-
I )Post Event 1,00,000/-
Total 10,09,040
42. Total coverage expectation : 20 lacs
In all leading newspapers
Spread of positive word of mouth
43. WHO Survey Report
Eternalhospital.com
Wikipedia
Hitavada and Lokmat rates card
Official website of competitor like Avanti,
CarePlatina Heart Hospital, Life care etc
www.google.com