This is a slide with some topics and it's description on some facts to be known in Webmaster Tools, and this will be useful for those who are studying SEO and Digital Marketing.

1. SOME IMPORTANT FACTS IN
GOOGLE WEBMASTER TOOLS.
SECTION-A.
About GoogleWebmasterTools.
SECTION –B
Search Appearance.
SearchTraffic.
Google Index.
SECTION –C.
About Crawl Errors.

2. About Google Webmaster Tools...
 Google Search Console
(Previously GoogleWebmaster
tools) is a no charge web service
by Google forWebmasters.
 It allowsWebmasters to check
indexing status and optimize
visibility of their websites.
 As of May 20,2015 Google
rebranded GOOGLE
WEBMASTER TOOLS as
GOOLLE SEARCH CONSOLE.
 It has tools that enable
webmasters to :

3.  Check and set the crawl rate , and view statistics
about when Googlebot accesses a particular site.
 List internal and external pages that links to the
site.
 Receive notifications from Google for Manual
Penalties.
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4. SEARCH APPEARANCE.
STRUCTURED DATA.
DATA HIGHLIGHTER.
HTML IMPROVEMENTS.
SITELINKS.
ACCELERATED MOBILE PAGES.

5.  Structured Data: It enables the
analyst to make the page
structured , that makes easier to
understand the basic task and it’s
contents.This increases the CTR
rate.
 Data Highlighter:This is mainly to
attract the mind of the visitor ,
towards the webpage by adding
attractive star ratings and such
other tasks.This increases the CTR
rate.
 HTML Improvements:This checks
the site to detect any potential
with content on the pages ,
duplicate , missing or problematic
title tags or meta descriptions.
 Sitelinks:To demote a specific site.
(NOT DISPLAYING)Only site
owners and users with full
permissions can demote sitelinks.

6.  Accelerated Mobile Pages : Fix errors on your
Accelerated Mobile Pages (AMP) in order to have
them prominently served to mobile users .This was
a service launched by the Google recently. It stops
the loading of the page slowly in mobiles.
*********

7. SEARCH TRAFFIC.
SEARCH ANALYTICS.
LINK TO YOUR SITE.
INTERNAL LINKS.
MANUAL ACTIONS.
INTERNATIONAL TARGETING.
MOBILE USABILITY.

8.  SEARCH ANALYTICS
• Accurate Data : It reports more accurately than the
search queries report.
 LINKTOYOUR SITE : It shows all the links
and it’s details given to the specific site.
 INTERNAL LINKS :These are those links
that present within our site.
 MANUAL ACTIONS :It gives warnings and
messages if links are given to the site from
any low quality websites.

9.  INTERNATIONAL
TARGETING :This refers to
the act of making many
language versions like .ae ,
.in , .com etc for a specific
site for using it all over the
world.
 MOBILE USABILITY :
Making a webpage mobile
friendly by making it fit in
mobile screen , by
providing specific mobile
responsive design and the
settings that set font for
each mobile while opening
the specific site etc makes
a good impression and
experience in the user.

10. GOOGLE INDEX.
 INDEX STATUS.
 CONTENT KEYWORD.
 BLOCKED RESOURCES.
 REMOVE URLS.

11.  INDEX STATUS : It shows
the website’s URL status ,
whether it is increased or
decreased. It is decided by
the visit got for the site.
 CONTENT KEYWORD
:The most used keywords
in our webpage is called a
Content keyword.
 BLOCKED RESOURCES :
The pages those are
blocked in our webpage is
called a Blocked Resources.
 REMOVE URLS :
Temporarily remove URLS
that you own from search
results .To remove content
permanently.
*******

12. CRAWL ERRORS IN WEBMASTER TOOLS.
 After submitting a page to
GOOGLE ,while the bots crawl the
page , if they are not able to find
the pages that are linked to the
page , then there generates an
error and also a negative
impression on the user.
 It can be overcome by changing
the link to home page or the other
page that is available for the
service.
Example : Redirect 301 /(removed
page)/ /(new page for substitution)/
Click here for blog post onGoogle
webmaster tools