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Marketing ideas
1. Marketing Tricks and ideas usingPintrest:
Pintrestisa social mediawebsite wherepicturesare usedasa communicationmediainsteadof text,
these picturesare informof pinsthatyou can pinon the boards youhave created.Now,talkingabout
marketingusingPinterest,itisagreat ideaasmost of the populationrelyonsocial mediafor
information.Firstof all,if youare usingPintrestfromearlier,youmightnothave a businesspage which
isessential if youare tryingtomarket fora business.Yourpersonal page caneasilybe convertedintoa
businesspage,itisjustas same as the otherprofilesbutyougetsome in-page analyticsona business
page to analyze whichof yourpostsare most popular.
There isa newtrendforgif imagesinsteadof a video,theyare eye-catchingastheywill actunique in
the middle of all the images.Usinggif imageswill definitelygetyouthe trafficyouneed.
There isan optionto make rich pinsonPinterestthatare pinshavinginformationalongside,thereare
several types:Article,Product,Recipe,Movie, andPlace.Youcan selectfromthese accordingtoyour
business nature tomarketyourproducteffectively.
Social MediaScientistDanZarrelladidsome researchandfoundthattallerpinsare more likelytobe
repined.Itisa technique thatcanbe usedtoincrease the numberof people whorepinedyourpost.
Some othertipsthat researchrevealed(forthe maximummarketproductivity) are:
1. Pinconsistentlyatleast5times perday.
2. Schedule yourPins tobe repinedata time youare not available e.g.atnight.
3. Create “PinIt forLater” links underyourpostso userscan easilysee yourpinlaterwhenthey
are free.
4. Create and Pinimageswithtext,pinswithalittle informationaboutthemattractmore users.
5. Write keyword-richdescriptionsandboards,keywordsthatbestdescribe yourbusinessandare
usedformost searches.
6. Adda linktoyourpin descriptions aboutyourbusinesstogive userssomethingtorelyon.
2. Marketing Tricks & Ideasusing Twitter:
Twitterisa Facebook-like social mediawebsite,whereyouhave followersof yourprofile.Iwill tell you
howto increase yourfollowersandmarketeffectivelyusingtwitter. Firstof all,thinkaboutyour
keywords,use the wordsthatbestdescribe yourbusinessaswell asmostusedtosearch for a product
like yours.Thinkqualityoverquantity.Make everywordcountinyour140-character tweet.Share
unique linksinyourtweetstoengage the usersinaconversation.
Use toolslike HootSuiteandSummify tosearchforthe problemsinuser’sconversationsyou cansolve
and to track useractivity,give themaway outof the problemandthismayend ina customer
relationshiplater. Use a classicicebreaker,anicebreakerhasalwaysbeenimportant, “whenyoufind
relevanttweetsfromamongyourfollowers,retweettheirbloglink—andfollowthe author’sfeed.Then
sendthem a @message,detailingsomethinginsightful abouttheir blogpost. At the endof the tweet,
linktoa similarpostyou’ve written.”This10 mineffortcangive youmore blog comments,retweets and
followers.
Engage withyour audience,don’tleave ittoautopilot, sharingarticles,discussingtopicsorsimplybeing
there gainstheirtrustand theywill definitelyone daybecome yourclient.Atthe end,mostof the
businessmandon’tknowmuchaboutsocial media,asit isveryhard to keepupwithall the changesin
communicationalongwithyourbusyschedule.Don’tbe shyandtake some lessonsonusingthe social
mediafroma youngerteenager,thiswill getyouanupperhandoverothersand save youhours of
agony.