Social Research Centre workshop - Telephone Surveying in the Post-Modern Era, held Thursday 10 October 2019. Presentation by Presentation by Paul J. Lavrakas, PhD - Senior Methodological Adviser (Social Research Centre)

1. A subsidiary of:
The Future of CATI: A Panel Discussion
Paul J. Lavrakas, Ph.D.
Senior Methodological Adviser
Social Research Centre
Australian National University
10 October 2019

2. www.srcentre.com.au
Future of CATI
Some thoughts from the 2017 AAPOR Task Force, supplemented by my
own further thinking
 https://www.aapor.org/getattachment/Education-
Resources/Reports/Future-of-Telephone-Survey-Research-
Report.pdf.aspx
USA trends are informative as they are likely predictive of what Australia can
expect
 2011 SRC workshop of Mobile-only population and introducing DFRDD
surveying to Australia

3. www.srcentre.com.au
40-Year Evolution of RDD and CATI
Two Telephone Survey Methods Edited Books
 1987 – Telephone Survey Methodology; Groves, Biemer, Lyberg,
Massey, Nicholls & Waksberg; Wiley & Sons
 2008 – Advances in Telephone Survey Methodology; Lepkowski, Tucker,
Brick, de Leeuw, Japec, Lavrakas, Link & Sangster; Wiley & Sons
Three AAPOR Telephone Surveying Task Forces
 2008 report – Introducing cell phone sampling and DFRDD
 2010 report – Maturing and evolution of DFRDD
 2017 report – Twilight of DFRDD

4. www.srcentre.com.au
Coverage and Sampling
Sampling via Telephone Numbers and Coverage Error Concerns
 Outbound DFRDD
 Outbound Mobile-only RDD, possibly supplemented with Electronic
Listed Landlines
 Outbound Lists
 Inbound Redirected Inbound Call Sampling (RICS) (mobile and landline)

5. www.srcentre.com.au
Recruitment and Nonresponse
Recruitment via Telephone and Nonresponse Errors Concerns
 Via interviewer-recruiters
 Via Interactive Voice Response (IVR)

6. www.srcentre.com.au
Data Collection
Data Collection via Telephone and Measurement Errors Concerns
 Via interviewers
 Via IVR
 Mixed interviewer-IVR for sensitive questions

7. www.srcentre.com.au
2019 use of RDD and CATI
 USA: Some large federal government surveys are still conducted via
DFRDD, for example:
o Behavioral Risk Factor Surveillance Survey (BRFSS)
o National Immunization Survey (NIS)
 All large survey organizations in the USA still carry out DRFDD surveys,
for example:
o Pew
o Gallup
o NORC
o Abt
o Westat
o RTI
o University of Michigan Survey Research Center