Design thinker Boris van Hoytema tackles the future -- in 3 drastically different ways -- in a presentation delivered at #SNDDC on Friday, April 10, 2015.

1. SNDDC 2015Boris van Hoytema — @bvhme
(Making) the
Future of News
And how the future is important
in the design of everything
April 10 2015 - SND DC 2015

2. SNDDC 2015Boris van Hoytema — @bvhme
Hello, I am Boris

3. SNDDC 2015Boris van Hoytema — @bvhme
Hello, I am Boris
- Freelance Generalist.
- Worked in orgs 1 - 20,000.
- Across Hierarchies.
- Across Design, Product, Tech, Strategy, Management.
- Mostly in London for BBC News.
- Brain currently in ‘Future of News’ and ‘Structured Data’
modes.

4. SNDDC 2015Boris van Hoytema — @bvhme
Disclaimer and fine print
- I am not here as a representative of my clients.
- I’ll probably diss your (future) corporate overlords, and mine,
don’t take it too personal, and feel free to defend them.
- Feel free to steal any of my ideas, just don’t attribute the unfriendly
ones.

5. SNDDC 2015Boris van Hoytema — @bvhme
Present Futures
What do we think now is going to happen
Part 1

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Cover of BBC News’
“The Future of News”

8. SNDDC 2015Boris van Hoytema — @bvhme
Future Technology
- Connectivity and being connected.
- Computing power.
- Sensors and IoT.
- Big Data and Cloud Computing and using it.
- Algorithms and Machine Learning.
- Content everywhere.

9. SNDDC 2015Boris van Hoytema — @bvhme
What does this mean for BBC News
- Adaptability is more important.
- Source and handle larger amounts of data becomes more
important.
- Redefine news as a service.

10. SNDDC 2015Boris van Hoytema — @bvhme
Future People UK/Western
- Longer lives.
- Information inequality, changing media behaviour.
- Reinvention, automation, obsolescence and job hopping.
- The quantified self, data generation and personalisation.

11. SNDDC 2015Boris van Hoytema — @bvhme
Future People Global
- Growing middle class, digital growth steep.
- The unconnected 60%, 1.4b without electricity.
- Differing attitudes towards privacy.
- Tech spreading does not guarantee political opening.
- Large disruption: fragmentation, migration, crisï.
- Nostalgism: 85% of Turks, 60% of Britons think it used to be better.
Only China believes (out of 20 IPSOS MORI countries)
- the next generation is going to have it better.

12. SNDDC 2015Boris van Hoytema — @bvhme
Future Global News Trends
- The Changing of Women, more women graduate than men but stay
behind in the labour force.
- Authenticity as much as authority, impartiality and accuracy.
- Strong polarisation in media might require redefining news.
- Global stories and local ones that touch globally.
- Business News in challenging places is not done much.
- Governance: Where lies the real power. Grey cardinals and tech.

13. SNDDC 2015Boris van Hoytema — @bvhme
What does it mean for BBC News
- Local news, journalism where you live and work.
- Creating Humanist understanding globally.
- Many responses, one size does not fit all.
- Audiences in need, North Korea; Russia; Turkey.
- Report the unreported.
- We can’t compete with some competitors financially.
- Control over distribution is becoming more difficult.
- Conflict reporting becomes more difficult,
with drones and social media.

14. SNDDC 2015Boris van Hoytema — @bvhme
How will we find and tell stories
- We will find stories more from the Audience and data.
- Move away from the article.
- Short and long form content.
- WDIAM (What does it all mean.)
- Creating more personal relevancy.
- Different tone, more open.
- More but better interactive.
- Stand alone news brands for other audiences.

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Distributing stories
- Satisfy the users need in their context
- The definition of a story will change

16. SNDDC 2015Boris van Hoytema — @bvhme
The Future of BBC News
- Journalistic values and clear about principles: accuracy,
impartiality, diversity of opinion, fair treatment of people in the news
and public service.
- Quality not quantity.
- Openness.
- Universality: not the voice of god.
- Independence.

17. SNDDC 2015Boris van Hoytema — @bvhme
Cover of BBC News’
“The Future of News”

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MOD Development
Concepts and
Doctrine Centre

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World Economic
Forum

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Going beyond predictions
- Extrapolation is useful, not very reliable.
- Very hard to predict mid-term future.
- Predictions are hard to act on ‘Agile’-ly.

21. SNDDC 2015Boris van Hoytema — @bvhme
Going beyond predictions
- Making statements about the future is very political.
- The insights about the future rarely make it back into the products.

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Past Futures
A short history of imaginary worlds
Part 2

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“A map of the world that
does not include utopia is
not worth even glancing at”
— Oscar Wilde

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Utopia
Thomas Moore

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— Thomas Moore (1516)
“There is no private ownership in Utopia, with
goods being stored in warehouses and people
requesting what they need.
There are no locks on the houses that rotate
between citizens every ten years.
Agriculture is the most important job on
the island, and men and women
must do the same work”

27. SNDDC 2015Boris van Hoytema — @bvhme
Flying city
Georgy Krutikov

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Lilypad Cities
Vincent Callebaut

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The Smurfs
Peyo

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Starfleet Headquarters

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“Limitations should not exist”
“Utopia’s are what they should be,
not what they need to be”
— Lorenzo de Rita

34. SNDDC 2015Boris van Hoytema — @bvhme
The City of the Sun
Tommaso Campanella

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— Tommaso Campanella (1602)
“Their food consists of flesh, butter, honey,
cheese, garden herbs, and vegetables of
various kinds. They were unwilling at first to
slay animals, because it seemed cruel; but
thinking afterward that is was also cruel to
destroy herbs which have a share
of sensitive feeling”

36. SNDDC 2015Boris van Hoytema — @bvhme
New Babylon
Constant

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New Babylon
Constant

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New Babylon
Constant

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New Babylon
Constant

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Motorola MicroTAC

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Motorola StarTac

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2001: A Space Odyssey

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Flying Cars in mid air traffic

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Why?

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Future Futures
Harness the power of Utopias
Part 3

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“The best way to predict the future
is to create it”
— Abraham Lincoln

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Designers in power
Designers shape an important part of the relations people have to
products.
Technology sector often relies on designers to create their products.

49. SNDDC 2015Boris van Hoytema — @bvhme
Solving valuable problems
We are great at solving problems, adding value and moving fast.
But by not understanding longer term desired outcomes we can’t
choose the right problems to solve.

50. SNDDC 2015Boris van Hoytema — @bvhme
You and your problems

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Fix what is easiest/most valuable now

52. SNDDC 2015Boris van Hoytema — @bvhme
The Agile path, product

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Deciding what is important

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The better path

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Keep safe

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Flying cars

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Prototyping the future
An Utopia is a scenario for the future.
Allowing you to thoroughly examine your views.

59. SNDDC 2015Boris van Hoytema — @bvhme
Elon Musk in
Dragon 2 rocket

60. SNDDC 2015Boris van Hoytema — @bvhme

61. SNDDC 2015Boris van Hoytema — @bvhme
If news organisations did not exist,
what would we create?

62. SNDDC 2015Boris van Hoytema — @bvhme
If newspapers did not exist,
what would we create?

63. SNDDC 2015Boris van Hoytema — @bvhme
If journalists did not exist,
what would we create?

64. SNDDC 2015Boris van Hoytema — @bvhme
If _________________ did not exist,
what would we create?
Insert company type, mission, name

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Boris van Hoytema
bvh.me | @bvhme | boris@vanhoytema.com
Thankses