ENGAGING THE SOCIAL EMPLOYEE: USING TWITTER TO EMPOWER EMPLOYEES TO BECOME BRAND ADVOCATES
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Eric will explore the concept of the social employee and identify practical ways business leaders can integrate this framework into daily operations. After the session, attendees will be equipped with the necessary tools to initiate the social employee transformation within their organization.
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ENGAGING THE SOCIAL EMPLOYEE: USING TWITTER TO EMPOWER EMPLOYEES TO BECOME BRAND ADVOCATES
- 1. ▪ @SMSsummit ▪ Boston ▪ October 29-30, 2014 www.socialmediastrategiessummit.com
- 2. #SMSSUMMIT @EA_CLARK 10|30|2014 USING TWITTER TO EMPOWER EMPLOYEES TO BECOME BRAND ADVOCATES ENGAGING THE SOCIAL EMPLOYEE:
- 3. #SMSSUMMIT @EA_CLARK 10|30|2014 Eric Clark - @EA_Clark Assistant Head of School Woodward School for girls www.about.me/ea_clark 3
- 4. #SMSSUMMIT @EA_CLARK 10|30|2014 •Define the role of the social employee •Articulate the social employee framework to key stakeholders •Identify ways to empower employees to become brand advocates •Tailor the social employee framework to meet the needs of individual brands OBJECTIVES
- 5. #SMSSUMMIT @EA_CLARK 10|30|2014 EXPECTATIONS 1.INTERRUPTIONS 2.LIVE TWEETING - #SMSSUMMIT 3.FEEDBACK
- 8. #SMSSUMMIT @EA_CLARK 10|30|2014 Engaged Integrate Social Into Everything We Do Love Our Brand! Collaborators Listeners Customer Centric Empowered to Make Change
- 9. #SMSSUMMIT @EA_CLARK 10|30|2014 Culture
- 10. COMPANY NAME PRESENTATION TITLE 12|12|2012 TWO APPROACHES C Suite Middle Management Middle Management C Suite Entry Level Staff Entry Level Staff
- 11. #SMSSUMMIT @EA_CLARK 10|30|2014 Starts here! ENC BRAIN TRUST
- 12. Former Director of the Center for Academic Success #SMSSUMMIT @EA_CLARK 10|30|2014 Former RD Media Specialist @Extraverted Librarian @ErinLibrarian09 @EA_Clark @Cberry21 MEET THE TRUST
- 13. #SMSSUMMIT @EA_CLARK 10|30|2014 •Break down silos •Build communication across campus •Increase enrollment, retention, and the overall success of the college •Professional development ENC BRAIN TRUST
- 14. COMPANY NAME PRESENTATION TITLE 12|12|2012 STARTS WITH LISTENING Prospective students Current students Faculty and Staff Trustees Administrators
- 15. #SMSSUMMIT @EA_CLARK 10|30|2014 VP of Student Development @JeffKirksey VP of Spiritual Development @CoreyMacP VICE PRESIDENTS
- 16. COMPANY NAME PRESENTATION TITLE 12|12|2012 CONNECTED
- 17. #SMSSUMMIT @EA_CLARK 10|30|2014 BARRIERS •Skepticism •Minimal saturation •Lack of training opportunities •Any others?
- 19. #SMSSUMMIT @EA_CLARK 10|30|2014 LIKEABLE MEDIA Top Down Approach
- 20. #SMSSUMMIT @EA_CLARK 10|30|2014 CORE VALUES
- 21. #SMSSUMMIT @EA_CLARK 10|30|2014 GETTING STARTED •Assess current culture •Determine who will be involved •Identify core values •Implement training program •Set goals and assess progress
- 23. #SMSSUMMIT @EA_CLARK 10|30|2014 ASSESSING IMPACT
- 24. #SMSSUMMIT @EA_CLARK 10|30|2014 TOOLS OF THE TRADE
- 28. #SMSSUMMIT @EA_CLARK 10|30|2014 QUESTIONS?
- 29. #SMSSUMMIT @EA_CLARK 10|30|2014 FIND ME HERE •Website - www.ericalainclark.com •Twitter - @EA_Clark •Everything else - www.about.me/ea_clark