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25 Outstanding Content Marketing Tools [Infographic]

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25 Outstanding Content Marketing Tools for Your Brand

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25 Outstanding Content Marketing Tools [Infographic]

  1. 1. 2 I NC CONTENT MARKETING TOOLS FOR YOUR BRAND Content Marketing helps brands acquire customers by creating and publishing a range of content that is relevant and valuable. We’ve gathered stand—out examples of five tools across five categories of content marketing including content curation, content creation, finding writers, content promotion, as well as content marketing analytics and tracking. This is not a comprehensive list, simply 25 tools that you can use to augment your brand's content marketing strategy. CONTENT CURATION These tools help in the process of discovering and gathering a range of web content related to a particular topic, then displaying it in a meaningful and easily digestible format. I. LISt. Iyiist. iy 0 0 0 CUSTOMERS FREE/ PAIO WHAT'S GREAT ABOUT THIS TOOL? come", Eree and Lists can be created, MARKETING ' I _ remium shared easily, altered quickly and embedded anywhere. You can curate, K‘, crowdsource and engage readers. There's also a wordpress piugin. 2. Storify bylivefyrea storify. com 00 0 CUSTOMERS FREE/ PAID WHAT'S GREAT About THIS toot? 5105 Free and You can build multimedia Angeles Storify VIP timelines and tell stories ‘'6. using a combination of "1195 digital content. Stories can be public or private and THE DAILY can be created by HE collecting content from across 20 different social channels and websites. C33 3. tcurata' curata. com CD0 0 CUSTOMERS FREE/ PAID WHAT'S GREAT ABOUT THIS TOOL? Paid 6 Lawyerscom Content curation software that enables marketers to find, curate, share and analyze content on any number of specific issues or topics. -§W“ N rth 0 east Ufllities 4, mOQfl. ,i}ynei~ magnify. net Powering video Curaiion ' GO 0 CUSTOMERS FREE/ PAIO WHAT'S GREAT ABOUT THIS TOOL? Paid Fully-customizable, E L L E cloud-based video curation for digital publishing. Enables users to curate, BE] upload and aggregate N E VVS content. C()lil)F1 i'. is1‘ 5. ahoutecho. com 0 O 0 CUSTOMERS FREE/ PAID WHAT'S GREAT ABOUT THIS toot? F b Paid Offers a real-time 01' comment and reaction managing platform for companies and brands W with vast amounts of , ,,, ,,, ,,k content. Slate CONTENT CREATION 0 WHO SHOULD USE IT Any brand or business with a biog. 0 WHO SHOULD USE IT Media companies, Universities, Brands, Government & NGOs 0 WHO SHOULD USE IT Enterprise Companies and brands looking to increase visibility and generate leads. 0 WHO SHOULD USE IT Publishers and Brands looking for video curation. 0 WHO SHOULD USE IT Media companies and large enterprises These tools are most useful in helping you visualize digital content without outsourcing to designers. I. KNOWLEDGE-VISION! knowiedgevision. com Project Yourself. Anytime, Anyplace, Onlfne. G90 0 CUSTOMERS FREE/ PAID WHAT'S GREAT ABOUT THIS TOOL? Paid Create oniine video and audio presentations and make them available from web browers as well as mobile devices. Great for webinars, ebooks and demos. MasterCard 2- L'i'ngospo’r corp. Iingospot. com (DO 0 CUSTOMERS FREE/ PAID WHAT'S GREAT About THIS toot? Paid Serves up program related G A N N E T T content on TV viewers’ tablets and smartphone, anticipating what viewers - of a particular show may I be interested in. Bloomberg 3. <visua| .|y visual. ly 00 O CUSTOMERS FREE/ PAID WHAT'S GREAT ABOUT THIS TOOL? Free and ALJAZEERA Paid Create your own or outsource the creation of infographics and data visualizations with a range of templates. prezi. com CUSTOMERS FREE/ PAIO WHAT'S GREAT ABOUT THIS toot? Cloud-based software helps users create visualizations and presentations, including importing from PowerPoint. Gensler “Be TED Ideas vo~tl~. spreading EC NOMIC F RUM 5. @ ISSUU" issuu. com (DO 0 CUSTOMERS FREE/ PAID WHAT'S GREAT ABOUT THIS toot? Paid Create any number of digital publications, including ebooks and whitepapers. "W/ Google‘ FINDING CONTENT WRITERS 0 WHO SHOULD USE IT Useful for all companies from start-ups to large enterprises. 0 WHO SHOULD USE IT Television and cable networks and tablet manufacturers 0 WHO SHOULD USE IT Great for all brands and media outlets 0 WHO SHOULD USE IT Great for start-ups, non-profits and education groups. 0 WHO SHOULD USE IT All brands and businesses that create publications can use this. in order to create great content for your brand, you have to have someone do the work. These tools help you find writers and possibly designers to create all that great content you have in mind. I. SCI‘ scripted. com 0 O O CUSTOMERS FREE/ PAIO WHAT'S GREAT ABOUT THIS TOOL? L. k Paid After submitting guidelines "1 ed and industry, your job will be matched to a writer that » can fill your niche. Includes biog posts, ‘ website pages, white papers, tweets, Facebook posts, biog posts, email Adobe newsletters, press . releases, video scripts and custom photos. shuii'e'riiy 2. Conlienlilg contently. com G O 9 CUSTOMERS FREE/ PAID WHAT'S GREAT ABOUT THIS TOOL? Paid Find high-quality freelance AMERMN writers through its vast 3(pfiE5s talent network, find content creation tools and Q and manage workfiow. » PEPSIGO '7? 3. skyword. com (25 O 0 CUS MERS FREE/ PAID WHAT'S GREAT ABOUT THIS TOOL? —c a Paid Find writers, manage an editorial calendar, research keywords, create and optimize writing assignments, then edit and E M = review content. SEO - copywriting is built into every assignment. | |Im| | II'll'II I I ! !li| '" II" III 0 o 0 o CUSTOMERS FREE/ PAID WHAT'S GREAT ABOUT THIS TOOL? inotec lnerriecfluivnungservlcvu Paid Find qualified writers, assign and review content, then export or auto-publish content. 5. luriterflccerr 00 0 writeraccess. com CUSTOMERS FREE/ PAID WHAT'S GREAT ABOUT THIS TOOL? ° Paid Find writers, place orders, manage workflow and publish yourself or through API integration. Each account is assigned a manager, strategist, and a talent manager/ editor. The platform's editorial calendar includes a content analytics feature. er PCH 0 WHO SHOULD USE IT Companies with a range of outsourced writing needs. 0 WHO SHOULD USE II All companies with writing needs, big and small. 0 WHO SHOULD USE IT Agencies, media groups, brands and retailers. 0 WHO SHOULD USE IT Marketers and agencies at any level. 0 WHO SHOULD USE IT Brands in need of writers and content management. CONTENT PROMOTION & DISTRIBUTION Having great content isn't enough if it’s not being distributed to a wide or target audience. These tools aide in making sure your content is seen and clicked. 1- § buffer hufferappcom 06 0 CUSTOMERS FREE/ PAIO WHAT'S GREAT ABOUT THIS TOOL? “. .., .“ Paid Share contentto 5‘. 3 EianCl<: td(IHka nT<jwl2II3er3r: net with 1 / / ; custom scheduling. Offers 0 analytics and insights and over 50 apps and extras. 2. @utbrain (D O 0 CUSTOMERS FREE/ PAID WHAT'S GREAT ABOUT THIS TOOL? CcNIk A I Allstate. You're in good hands 3. contenthIvd. com G9 0 0 CUSTOMERS FREE/ PAID WHAT'S GREAT ABOUT THIS TOOL? outbrain. com Brands can offer audience recommendations based on their interests and distribute content to other sites as sponsored or related posts. Paid Submit sponsored posts or guest posts, target blogs according to reach and relevance and accept offers to publish your content on blogs you approve. -. ~ Aarnofl. X, ‘ 1.1! bnmsr Cmcmsocimn»-. Expedia“ 4- Gravity gravity. com 0 O 0 CUSTOMERS FREE/ PAID WHAT'S GREAT ABOUT THIS TOOL? Paid Brands can promote content or media coverage to audiences across Gravity’s publisher network. Brands can also create interest graphs to see their customers’ preferences and interests. SONY 5. @590?“ onespotcom (Z9 0 0 CUSTOMERS FREE/ PAID WHAT'S GREAT ABOUT THIS TOOL? Www Pam § Uw'. Qwev' Owned and earned content is automatically turned into optimized ad “spots” that are distributed across hundreds of thousands of sites and social networks. 0 WHO SHOULD USE IT Great for all brands with multiple social channels. Excellent for start-ups on a budget. 0 WHO SHOULD USE IT Brands that want their content on premium sites. 0 WHO SHOULD USE IT Great for companies of all sizes. 0 WHO SHOULD USE IT Brands looking to drive awareness to a specific audience. 0 WHO SHOULD USE IT Larger consumer and B2B companies. CONTENT MARKETING ANALYTICS & TRACKING Once content has been distributed across platforms, use these tools to track engagement and analyze effectiveness. I. webtrends‘ webtrends. com 00 0 CUSTOMERS FREE/ PAIO WHAT'S GREAT ABOUT THIS TOOL? Paid Analyze and optimize _ digital campaigns with —uiumo— multi-channel and POTATO CHIP-5 multi-platform measurement capabilities. Analyze digital channels with one dedicated dashboard. Kimbefly-Clark N'e§tlé' 2- act-on. com 0 O 0 CUSTOMERS FREE/ PAID WHAT'S GREAT ABOUT THIS TOOL? _ Paid Cloud-based platform for Pflflfiflffl/ I/[ marketers to organize campaigns on social media and email, measure education performance and manage leads. Llbam Tax seimcs‘ 3. --‘I Marketa‘ marketo. com GO 0 CUSTOMERS FREE/ PAID WHAT'S GREAT ABOUT THIS TOOL? c@’ Cam/ ea. Cl-IIQYSLEI? ‘oars’ Paid Marketing automation cloud software that helps you measure and prove marketing ROI through a series of analytics apps. I o . 4. (genius? genuis. com 00 0 CUSTOMERS FREE/ PAIO WHAT'S GREAT About THIS toot? Free and Online-sales lead tracking 0 0 ‘ software system that I u tracks web visits, email ' clicks and lead generation. Cisco b 5_ ~*= *'°f>r°° pardot. com rdot CUSTOMERS FREE/ PAID WHAT'S GREAT ABOUT THIS TOOL? 14;‘ Paid 111* mediacurrent Lead management, email marketing and analytics tools that calculate ROI including closed-loop reporting, Prospect Lifecycle reports and Google Analytics connector. / z-——w 0 WHO SHOULD USE IT Brands with multi-channel marketing and a need for easy scaling. 0 WHO SHOULD USE IT The full gamut of companies big and small, high-tech and low-tech industries. 0 WHO SHOULD USE IT B2B and consumer marketers. 0 WHO SHOULD USE IT Sales and marketing teams working in collaboration at startups as well as small to mid—sized brands. 0 WHO SHOULD USE IT Sales and marketing teams for small to mid-sized brands. _ interested in learning more about content strategy, marketing gm and social media tools? . Visit us online: socialmediastrategiessummit. com

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