Introducing, Facebook Stories

1. QJ
Facebook Stories

2. So… what is this?
● New feature identical to Snapchat and Instagrams iconic stories
● Featuring:
○ Filters
○ Direct messaging
○ 24 hour lasting stories
● Currently being featured/tested in Ireland on iOS and Android

3. What even makes it different?
● Specialized filters
● Specialized stickers
● Specialized overlay effects
● Presented at the top of the feed - hard to miss/ignore
VS

4. Is this copying or evolving?
● Innovation
● Happens all the time in the tech industry
● It’s all about how you execute the invention in your own way

5. Pros
● Widely known concept
○ Familiarity
● Access on more than one platform
● New audience to reach
● More marketing opportunities
● Specialized filters and features to
make it unique to Facebook
Cons
● Platforms are all becoming
alike
● Feature is on top of feed at
all times
● Not available globally yet

6. Thank You, Any Questions?

7. Works Cited
Pictures:
https://goo.gl/images/a1qjui
https://goo.gl/images/3Q16AZ
https://goo.gl/images/hjin4B
https://goo.gl/images/Kv9mON
Articles:
Constine, Josh. "Facebook Stories Puts a Snapchat Clone above the News Feed." TechCrunch. TechCrunch, n.d. Web. 02 Feb. 2017.
"Facebook Is Adding the Stories Feature That Instagram Took from Snapchat." Social Media Week. N.p., 26 Jan. 2017. Web. 02 Feb. 2017.