Strategies for Landing an Oracle DBA Job as a Fresher
SEM @ 40K Ft.
1. sephone interactive media - P.O. Box 2357 - Bangor, ME - Phone 207-262-5040
Scott Traylor
scott.traylor@sephone.com
SEM @ 40K Ft.
2. sephone interactive media - P.O. Box 2357 - Bangor, ME - Phone 207-262-5040
Search Engine Marketing
... is the art and science of publishing and
marketing information that ranks well for
valuable keywords in search engines like
Google, Bing, Yahoo!, Ask and AOL
Search.
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3. sephone interactive media - P.O. Box 2357 - Bangor, ME - Phone 207-262-5040
Search Engine Marketing
Market Research
Research .................... Keyword Research
Site Structure
Site ............................. On-Page Optimization
Link Building
Inbound ..................... Brand Building
Social & Local
Measuring Results
Metrics ...................... Making Changes
4. sephone interactive media - P.O. Box 2357 - Bangor, ME - Phone 207-262-5040
Quantity & Quality
Marketing 101
No matter how much traffic you drive to your
site if:
* your site looks like a relic from 2005 or
* doesn’t adhere to good usability standards or
* your product or service is bad or
* people don’t want your product or service
search doesn’t make a difference.
5. sephone interactive media - P.O. Box 2357 - Bangor, ME - Phone 207-262-5040
Search Engine Marketing
Trust
Trust from users andsearch engines is imperativefor long-term success.
Content Links / Social
Users want it. Search enginesneed it. Search marketingsuccess demands it.
Links tell search engines howpopular your content is.Social matters.
Market Research Keyword Research Analytics
You need to know who your
competition is online and inYou need to know and usethe terms searchers use. willyou know what's workingand what's not?
Without analytics, how
the sensual world
Planning Education Patience Design / Structure
What are your goals? What's
Providing a great userexperience and a well-built
needed to reach them? How
Access to current, intelligentinformation is a must in thisever-changing industry.
Search marketing is a long-termprocess. Overnight success isextremely rare.
site will go a long way.
will you determine success?
6. sephone interactive media - P.O. Box 2357 - Bangor, ME - Phone 207-262-5040
The (next) Penguin Update
link quality filter that rides on top of the
core algorithm
major impact on SERPS
bad neighborhoods and link trust, link
velocity, anchor text & relevancy, social
sharing
7. sephone interactive media - P.O. Box 2357 - Bangor, ME - Phone 207-262-5040
The (next) Penguin Update
...what you can do (maybe)
* link trust is likely now a key metric - know where it comes
from not just “quality” - disavow if you have to
* remove obvious exact and keyphrase based anchor text - use
"white noise" anchor text and “brand” anchor text
find sites related to your’s (subject/business/industry) that are
* very active in social shares and build those relationships.
make sure that in-bound links are not coming from bad
* neighborhoods and thus passing bad link juice on to your site
8. sephone interactive media - P.O. Box 2357 - Bangor, ME - Phone 207-262-5040
Common Sense Takeaways
* good honest content
* semantically well-structured content
* no gimmicks, no black-hat
* good URLs
* leverage social
9. sephone interactive media - P.O. Box 2357 - Bangor, ME - Phone 207-262-5040
Thanks!
SEM @ 40K Ft.
Scott Traylor
scott.traylor@sephone.com
10. sephone interactive media - P.O. Box 2357 - Bangor, ME - Phone 207-262-5040
Thanks!
SEM @ 40K Ft.
Scott Traylor
scott.traylor@sephone.com
