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Why Nokia Failed.pptx
1. Reasons why Nokia Failed
•NOKIA FAILED TO TAKE ADVANTAGE OF THE ANDROID
BANDWAGON.INSTEAD OF ADOPTING ANDROID, IT STUBBORNLY STUCK
WITH SYMBIAN.
•THE NOKIA LUMIA SERIES WAS A JUMP-START MEASURE, BUT EVEN
THAT COLLAPSED DUE TO LACK OF INNOVATION.
•NOKIA OVERESTIMATED ITS BRAND VALUE
•INITIALLY, NOKIA OVERLOOKED TECHNICAL ADVANCEMENTS TO AVOID
THE RISKS ASSOCIATED WITH BRINGING INNOVATION IN PHONES.
•ANOTHER REASON FOR NOKIA'S FAILURE WAS THE ILL-TIMED DEAL
WITH MICROSOFT. THE COMPANY SOLD ITSELF TO MICROSOFT AT A
TIME WHEN THE SOFTWARE BEHEMOTH WAS FRAUGHT WITH LOSSES.