Blogging: Sharing My Personal Faith Story

Presenter: Sr. Caroline Cerveny,
SSJ-TOSF, D. Min.

Copyright © 2011 Interactive Connections

We praise You, Lord, for all Your digital world,
especially for Brother Blog,
who is the gift through whom You give us conversation.
And he is beautiful and radiant with great splendor,
of You Most High, he bears your likeness.
We praise You, Lord, for Twitter,
in the heavens you have made the tweet short, quick, and easy.
We praise You, Lord, for Brothers LinkedIn and Flickr,
professional and a sea of networks,
by which You cherish the photos of what you have gifted us with.
We praise You, Lord, for Sister Facebook,
filled with family and friends, news, and connections all across the globe.
We praise You, Lord, for Sister Earth,
who sustains us
with her fruits, colored flowers, and herbs.
Caroline Cerveny, SSJ-TOSF created this contemporary take on St. Francis' well known prayer,
Canticle of the Creatures. See - http://bit.ly/itbJnr for the original prayer.


the use of the blog as a …
• communication,
• community, and
• conversation builder between
you and your community.


• Identify blogging basics related to domain names
and the parts of a blog.
• Learn blogging rules and ethics.
• Understanding Search Engine Optimization (SEO).
• Measure blog performance.
• Understand RSS, Blog Feeds, Subscriptions, and
Syndication.
• Using offline blog editors.
• Identify what contributes to blog success.
• Determine the best ways to build community on a
blog.


• Edit and find images.
• Write a compelling blog post.


Blogs are usually (but not always) written by one person
and are updated pretty regularly. Blogs are often (but not
always) written on a particular topic - there are blogs on
virtually any topic you can think of.
-Mark James Normand


• Online Diary: diarists, journalists, or journalers
• Justin Hall (1994) one of the earliest bloggers
• Term “weblog” coined by Jorn Barger on
17 December 1997
– Short term “blog” coined by Peter Merholz
– Peterme.com sidebar used “we blog” which became
“weblog”
• In 2004 blogs move mainstream – political
consultants, new services and candidates begin
using tools for outreach.


Corporate blogs have become much more acceptable – and
are far more read than individual’s blogs. Why?


Basics of

Building a Blog


Considerations

Cost of Blog

Ease of Use

Modification


1. Domain Name = unique part of the blog’s
Uniform Resource Location (URL).

http://www.acyberpilgrim.org

http://www.catholicwebsolutions.com

http://spiritualpopcorn.blogspot.com


2. Types of domain extensions

http://www.acyberpilgrim.org

What other extensions are you aware of?
There are at least 14!


3. Buying a domain name

www.bluehost.com

www.godaddy.com

www.hostgator.com

Note: Check all the pricing and check again before
you commit to purchasing a domain name.


• Home Page • Header
• About or Profile Page • Footer
• Posts • Blogroll or links
• Comments • Trackbacks or
• Categories or labels backlinks
• Sidebar • Pings
• Archives • Tags
• Template or theme

Go to: http://bit.ly/iLuXYw

What are the issues that you would
like covered here?


• Don’t plagiarize (Get permission)
• Don’t commit libel against someone or
something
• Don’t spam through comments
• Don’t publish spammy posts
• Don’t steal bandwidth


Various types of attribution:
– Great article
– Blog Post
– Sources within your blog (photo’s)
– Quotes
– Images


The rules of copyright are a bit
blurred in the online world, but the
safest path to follow is one that errs
on the side of being more
conservative.
- Susan Gunelius, Blogging for Dummies

http://www.delicious.com/ccerveny/copyright

Teaching Copyright -
http://www.teachingcopyright.org/curriculum/hs


CC licenses are designed to give the owners of
original work a way to share that work more
freely (and allow other people to build on that
work) by protecting the owner of the original
licensed work without applying a full and highly
restrictive copyright to it.

http://www.delicious.com/ccerveny/creativecommons


1. Attribution
2. Attribution Noncommercial
3. Attribution No Derivatives
4. Attribution No Derivatives Noncommercial
5. Attribution Share Alike
6. Attribution Share Alike Noncommercial


Three most common policies published on blogs:
• Comment policy: Describes what comments
are inappropriate and how they’re moderated.
• Privacy Policy: Describes what information is
collected about visitors and how that information
be used.
• Terms and Conditions of Site Use page:
Describes legal info about your blog, such as
copyrights, availability, and warnings.


(SEO)


There’s actually a lot more to SEO than using
targeted keywords that match people's
search engine queries. Although keywords
are the starting point for your blog’s SEO
strategy, they can take your blog only so far.
You also need to focus on other SEO
techniques to truly grow your blog’s search
engine traffic.
- Susan Gunelius, Blogging for Dummies


• Leave comments on other blogs.
• Use the same link phrase everywhere.
• Link to content you enjoy from your own blog
posts.
• Share content you like through social
bookmarking, social networking, and Twitter.
• Respond to comments left on your blog.


• Don’t pay for text links.
• Don’t publish links that have been paid for.
• Don’t keyword stuff.
• Don’t hide keywords.
• Don’t scrape content.
• Don’t publish content that is nothing more
than links.


• What does “RSS”
stand for?
• Is a web feed format.
• Feed Reader = a tool
that ingests feeds
from multiple sources
(such as blogs) and
makes it easy to view
in one place.


Feed Reader Email


http://mackcollier.com/10-ways-you-can-use-feedburner-to-improve-your-blog/

• Subscribers – most loyal audience
• Great content will attract readers
• Make subscribing easy
• Ask people to subscribe
• Offer something in return to subscribers
• Use the FeedCount chicklet from Feedburner


Yes it is possible to write your blog offline!


9 Points To Remember


• Writing Well
• Writing Often
• Building Links
• Committing the Time
• Having Passion
• Socializing
• Reading More than
Writing
• Being Comfortable
With Technology
• Having Patience


How would you go about building an
online community?


• Responding to comments.


• Commenting on other blogs.


• Moderating comments


• Linking and tracking back


• Inviting guest bloggers


• Searching beyond the blogosphere.


Class Process

F2F or Webinar
Blog
Wiki Assignments


• Please use the chat window on the right side of
the screen to ask a questions.

• Unanswered questions will be responded to in a
48 hour period and added to our class wiki

• We are a wisdom community; your comments
and additions to the questions are also important


• Remember to go to our class blog to continue
our conversation about this topic.

• Please complete assignments for this module
posted on the class wiki before the next webinar


Interactive Connections
The Diocese of
St. Petersburg
Office of Evangelization
and Lifelong Faith
Formation

University of Dayton
Institute for
Pastoral Initiatives


Blogging: Sharing My Personal Faith Story

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