Corporate Governance & Sustainability

1. Corporate Governance
& Sustainability
Analysis - Phenix

2. Introduction to
the Company
Phenix

3. Question 1:
What type of governance
innovation is being
discussed in this interview ?
The hybrid governance innovation

4. The hybrid corporate governance
Putting sustainibility as the core mission of the company
Balancing profit and purpose
Managing a complex balance between
Impact
Finding the right shareholders
Business Model
The benefit of hybrid governance is legitimacy and radical innovation
Risk : mission drift and that economic imperatives takes over the mission
Phenix

5. Question 2:
What are the organisational
and institutional
transformations related to
this change ?
Phenix

6. Add a purpose - based on 4 pillars:
Having social impact at heart of model
Taking care of the environmental impact at heart of model
Sharing power in company between stakeholders
Profit distributed in a more fair way
Limitations on lucrativity
Transparency
Horizontal strategic decision-making
Balance between purpose and profit
Keep some traditional aspects of a for-profit organisation
-> Board
-> Economic reportings
Transformations

7. Question 3:
Can you relate to other companies
or standards which explore a
similar approach?

8. Hybrid Approach VS
Similar Approach
Corporate Charity
Donative
Organizations
Hybrid
Organizations
Non Market
Organizations
• While many socially-conscious companies
are for-profit, they do focus on solving
social problems, and often contribute to
their communities or help those in need.
• Hybrid Model is growing, with capital
provided by investors looking at socially
responsible investing (SRI) and
environmental, social, and governance
(ESG) criteria.

9. Other Companies with
Similar Approach
Too Good To Go can help
you cut food waste - all
while finding new customers
and winning back sunk costs.
Allbirds, a 100% carbon
neutral business, attach a
nutrition-like label to all
of their products that
spell out the associated
emissions.
Pela,World’s First 100%
Compostable Phone Case,
are on its quest to prevent
1 billion pounds of plastic
from being produced by
2028

10. Question 4:
What are the main benefits
and limits of each
transformation?
Phenix

11. Phenix
Benefits
• Legitimacy
• Radical innovation
Risks/limits
• Mission drift
• Difficulties in attracting capital
From B2B to B2C

12. Question 5:
Please provide a personal
judgement & synthesis on
the sustainability innovation
potential of the initiative
Phenix

13. • Phenix operates in
5 European
countries, has 200
employees,
achieving revenues
of 15 million euros
by saving 170
million meals from
waste.
AT PRESENT WHAT'S NEXT HOW WHY
• Phenix confirms the
relevance and
strength of the new
hybrid economic
model, oriented to
social and
environmental
impact, while
maintaining a
sustainable and
balanced growth
model
• Phenix plans to
exceed 10 million
downloads of its
anti-waste
application by 2024,
aiming for one
billion meals saved
from waste.
• The winning
strategy is to
balance profits with
social purpose.
• Phenix proposes to
reduce waste and
increase
marginalization.