Chupa Chups Pitch for Branded Content and Advertisement

2. How can a LOLLIPOP
change the world?

3. Unique Selling Proposition
-More than 100 of flavours to choose including (chewing gums, sugar free lollipops)
- Comes in different sizes
- Is easy and tasty
- An innovation brand
- They have their another product like bubblegum and "magics".
Every 4th lollipop sold in the world is Chupa chups
"It's round and long-lasting".
Smoke Chupa Chups"
The most variety of any candy with 100s of choices of flavours and fragrances

4. Designed
by
Salvador Dalí

5. Brand Pillars
To bring Happiness to children of
all ages.
A strong Sense of Tradition with
Contemporary Creativity and
Innovation

6. Positioning Statement
Chupa Chups is easy to
consume since it has stick
with it and tasty, current
target market is teenagers.

7. Demographic
Age 7-24
Gender Male & Female
Education Primary and above
Occupation Kids, Teenager and Young
Working adult
Race and Ethnicity All races
Geographical Location Urban & Sub-urban

8. Psychographics Perception
Consumers who enjoy sweets and trendy
Eager to try new products
Cheerful, Explorer lifestyle
Modern, Outgoing, Active, Carefree

9. Competition
- Although candy industry is growing but it still loses to
chocolate industry
- Too many brands and products are available today,
consumer can't remember all of the brands and products

10. Problem & Solution
In spite of its remarkably strong global presence and
commercial success, Chupa Chups has never capitalized
on its rich Brand Story to ensure its position. Chupa
Chups attempts at Branded Storytelling have been weak
and have never achieved the name recognition that its
competitors have. Many people know Chupa Chups from
their childhoods, but once they reach adulthood they
stop eating as much candy.

11. The Big Ideas
Suck on it.
MaskIt
#CanUchupachupit?

12. Suck on it
A short ad where we follow this one person in quick frames, where we follow his normal routine. Like, walking on the road, sitting on the bus
stop bench, sleeping, working on his laptop, and all this while, he is shown as sucking on his thumb. We see his friends give him things to get
him/her to stop sucking, like a mini cupcake, or a chocolate, but he still does not take his thumb out. He takes it out for one option, but then
puts his thumb back as soon as he’s done.
In a new frame, we see a hand enter from the angle shown, that offers him the Chupa chups lollipop. The person gets intrigued and uses both
of his hands to unwrap the lollipop. As soon as he sucks on it, we zoom quick onto his face, to show a reaction, with a wind blowing on his
face, for dramatic effect. He does not stop sucking on the lollipop now. And that’s what he does in all the usual situations that were mentioned
above (walking on the road, sitting on the bus stop bench, sleeping, working on his laptop)

14. In this concept, we follow three people who go into the roads, wearing joker
masks and horse masks, do comedic things on the road. A different scene where
a professors walking into the class, wearing a joker mask. Another scene where
a person is shown working in an office, wearing a funny dog mask.
It is to capture the reaction of the people, from their usual life, and adding some
spice to it.
MaskIt

15. #CanYouChupaChupIt
To create a viral video, where we challenge people on, “ Can you
lollipop it?”
The task here is simple. That a person will have to make a lollipop,
round like a chupa chup, on a stick, with his own flavors. So to show
how it’s done, we will show the steps for people to follow. We take some
sugar, and water. Boil it, create the sugar syrup. We add some own
flavours in the water, like choc, or…..weed. We then put it on a stick,
and keep it freezer. Once it’s cold and hard, we take selfies with it, and
post it using the hashtag, #canuchupachupit?

17. Thank You!