The SGL is an eSports league focused on StarCraft 2 that is seeking sponsors. It offers various sponsorship packages that provide advertising opportunities through their website, streams, map pool, and weekly updates. Money from sponsorships will fund prize pools and operational expenses. Interested sponsors should contact the SGL administrator to discuss partnership options.

2. Table of Contents
Contact Us…………………………………………………………….(3)
TeamLiquid.net Survey………………………………………………(4)
About the SGL……………………………………….....................(5-6)
Project Background…………………………………………………..(7)
SGL Broadcasting………………………………………………….(8-9)
What can we offer? ..............................................................(10-16)
Benefits of Sponsorship……………………………………………(17)
Sponsorship Packages..……………………………………….(18-20)
Budget Breakdown………………………………………………….(21)
Sponsorship Procedures……………………………………….(22-23)

3. Contact Us
Cody Cobe
•Owner/Head Administrator
•SGL-GnR@sgleague.net
•1 – 614 – 257 - 8498
Raymond Chetti
•Director of Marketing
•RayChetti@sgleague.net
•1 - 631 - 943 - 6208
Website
•www.SGLeague.net
Social Media
•www.facebook.com/SGLeague
•www.twitter.com/scGamingLeague

4. TeamLiquid.net Survey
SOURCE: TeamLiquid
A poll was taken on TeamLiquid.net asking users if
they would rather buy from a company that sponsors
SC2 events or a company that does not. 1066 people
responded to the poll.

5. About the SGL
The Starcraft Gaming League (SGL) was founded in
August of 2010 and its sole mission, from the
beginning, is to become the premier competitive arena
for professional Starcraft II teams. We aspire to
achieve our goal by fostering a friendly and competitive
environment that brings together elite Starcraft II
teams from around the world to compete for cash
prizes, amazing products, and the title of “SGL Season
•The SGL is the first and one
Champions.”
of the most respected
Internet based, SC2 team
Qualifiers Begin leagues.
April 3, 2011 •We are an official
tournament license grantee
from Blizzard
Season Begins Entertainment.
May 1, 2011 •Our goal is to promote
eSports and Starcraft II as a
part mainstream culture.
Season Ends
July 24, 2011

6. About the SGL
In SGL Season 2, we have 8 of the most talented
teams in SC2 participating with a prize pool of about
$800 sponsored by Bigfoot Networks. These teams SGL Statistics
come to us from all across the world including
Europe, Brazil and Russia. •Our Facebook page
receives over:
•10,000 post views a
month
•750 monthly active
users
•Our website receives
over:
•40,000 page views
per month
•5,000 visitors a
month
•Our LIVE broadcasted
matches receive over
1,000-3,000 viewers per
show
•Our threads on
TeamLiquid.net receive
anything from 500-30,000
views

7. Project Background
This season we will be doing a few things differently. We are going to do something
that will not only improve the SGL, but something that will give back to the
community that supports us so strongly. Our league will be divided into two divisions
– the SGL professional league(SGL-ONE) and the SGL amateur league(SGL-TWO).
SGL-ONE will pit professional e-Sports teams from around the world to compete for a
combined prize pool of $3,500 USD while SGL-TWO will give any team an opportunity
to compete in a competitive Starcraft II league environment.
About Starcraft 2
•Sold 15 million copies in 48
hours to become the fasted
selling RTS of all time.
•The Major League
Gaming(MLG) Pro Circuit
hosts Starcraft II and
features $120,000 in prizes.
•The Intel Extreme Masters
World Finals hosts Starcraft
II as well providing a
$30,000 prize pool.

8. SGL Broadcasting
In SGL‟s third season, we will be providing Our French
our viewers with a French and English cast. stream will be
The SGL will have each and every clan war provided by Team
in SGL-ONE shoutcasted for our viewers to aAa, the best and
watch. They will have the opportunity to most well-known
watch the matches both live, and via VODS French stream in
on our Justin.TV streaming channel. SC2.
Team aAa will be attending SGL clan
wars casting along-side the English SGL
stream. Having Team aAa stream the
SGL matches brings more diversity to
The Team aAa stream the league and also makes matches
reaches anywhere from more enjoyable for those who speak
25,000-85,000 unique French as their primary language. It will
viewers per show. dramatically increase our viewing
audience as they already have a very
large fan base following them.

9. SGL Broadcasting
Our English stream will be managed and
casted by our two talented and experienced
SC2 casters, Wolf and Joseki.
Wolf, who has shoutcasted for the SGL many
times before, has already built a name for
himself as one of the top SC2 commentators.
He created, organized, and commentated 14
Wolf
Wolf Cups and has casted for many other
events including the Team Liquid SC2 Open
#11.
Joseki is also no stranger to casting online
gaming events. After being a long-time
shoutcaster for iCCup.tv with Raelcun, he
has casted a few events here or there and
has decided to take on a full dedication to
another organization.
Joseki
With these two casters, the viewers are sure
to be fully satisfied with the commentary
being delivered to them. It‟s the talent of
these two individuals that will make the SGL
stream so successful and loved.

10. What can we offer?
•Right side panel Recognition
•This will clearly show that you
are a sponsor of the event these
fans are tuning in to. It will
include a 190x180pixels logo of
your company or organization as
well as a hyperlink to the page of
your request. The logo will be
placed on the right side panel of
the website and is seen on every
page of the SGL website.
•You will also have your logo put
on any videos the SGL will
create. We make videos for big
events or sometimes replays of
the week. Big events include new
seasons, playoffs, and
tournaments the SGL is
sponsoring.

11. What can we offer?
•Sponsor Dedication Page
•Sponsors are encouraged to
write a brief paragraph about
their business which will be
placed with their graphic
identity (hyperlinked) on a
separate sponsor dedication
page.

12. What can we offer?
•SGL Weekly Updates
•This is one of the best things we offer to our sponsors. In the weekly update we will
include a featured product, event, or service of your choice, accompanied by a
paragraph and a hyperlinked picture of your selection.
•This will also include a SGL Player Interview and the SGL‟s replay of the week. These
features will be posted every Friday accompanied by the logo of the company
sponsoring this. The Interviews and ROTW‟s will have a small paragraph about your
company at the end of the post as well.

13. What can we offer?
•Advertisement on SGL Broadcasts
•As said in the SGL Broadcasting slides, the SGL Commercials
SGL will have an English and French stream.
As a sponsor for the SGL you will receive •One 40-second commercial at
advertisement on the streams. This includes the end of the 2nd series of
commercials, plug-ins,(announcing SGL every clan war
sponsors or partners) and your banner being •example
placed on the stream the entire time during •One short 10 second
the shows. introduction video with the
•Unfortunately we cannot provide you company logo at the start of
commercials on the French stream, we every series. This video will be
will only be providing commercials for created by the sponsor.
the English stream run by the SGL •example
shoutcasting team.

14. What can we offer?
•Videos on Demand(VODs) Keep in mind, the image on
•The SGL will record every clan war the stream does not have to
broadcasted and it will be viewable on the SGL be your logo, it could be a
Justin.TV stream as well as on the SGL product you are promoting as
website. Each VOD on the English stream will well.
include a 40 second commercial before the
clan war begins. Along with the commercial,
your logo will be on the stream the entire time
also.
•The French stream will be available for VODs
as well, just once again, without commercials
only the plug-ins and logo throughout the
entire clan war.

15. What can we offer?
•Advertisement on SGL Map Pool
•Perhaps one of the best
advertising features we offer. This
feature includes having your
company‟s banner placed on the
loading screen of every map in the
SGL map pool. Players will be
reminded that the league is
sponsored by your company in
every single game they play. This
includes the viewers being
reminded as well because the
loading screen will be viewed on
the stream. This will be
accompanied by a small paragraph
about your company and the SGL
logo.

16. What can we offer?
•Product Banner on side panels
•The ultimate tool in advertising new products and events. This feature we offer you
is a long banner located on the side panels(location depends on which package
purchased) of the website. This helps to get the word out about your new product
and get the viewers attention with a flashy new banner. There are two locations for
advertisement, one occupied by the Head Sponsor(Located within the first page)
and the other occupied by a Main Sponsor(Located two pages down).

17. Benefits of Sponsorship
We are an organization of volunteers
with a passion for e-Sports who rely
solely on sponsorship and support from
private businesses. Money and
products provided from sponsorship Advertisement
Wider recognition of
will provide a unique opportunity for opportunity on SGL‟s
brand identity
front page
professional e-Sports teams from
diverse cultures to compete in a
friendly and competitive environment Your
that aims to promote the e-Sports Business
community. Your sponsorship will be will gain
greatly appreciated! Your business will
be honored through out our marketing
and promotional efforts. Advertisement
Increased web traffic opportunity on SGL‟s
social networks
Past Sponsors of the SGL

18. Sponsorship Packages
*** = Exclusive, one sponsor only
The following packages are pre-planned by the Starcraft Gaming League. All prices are
negotiable and just because there are pre-planned packages does not mean you cannot
create your own package. If you would like to create a special package or add a feature
on to a pre-planned package, send an email to SGL-GnR@sgleague.net with your
proposal.
Package #1: Basic Sponsor
•Features:
•Right Side Panel Recognition
•Sponsor Dedication Page
•SGL Broadcast plug-ins
•VOD plug-ins
•Receives „Sponsor‟ banner location on website(lowest banner).***

19. Sponsorship Packages
Package #2: Premium Sponsor
•Features:
•Right Side Panel Recognition
•Sponsor Dedication Page
•Weekly Featured Products – different from Weekly Update
feature, however included in post
•SGL Broadcast plug-ins & VOD plug-ins
•Receives „Premium Sponsor‟ banner location on website(third
highest)
Package #3: Main Sponsor***
•Features:
•Right Side Panel Recognition
•Sponsor Dedication Page
•Weekly Updates***
•SGL Broadcast plug-ins & VOD plug-ins
•Product banner on right side panel***
•Main Sponsor Logo on SGL Map Pool***
•Receives „Main Sponsor‟ banner location on website(second highest)***

20. Sponsorship Packages
Package #4: Head Sponsor
•Features:
•Right Side Panel Recognition
•Sponsor Dedication Page
•Weekly Featured Products
•SGL Broadcast plug-ins & VOD plug-ins
•SGL Broadcast commercials & logo***
•VOD commercials & logo***
•SGL Map Pool Advertisement(logo and text)***
•Logo on SGL Header(located at the top of the SGL website)***
•Product banner on left-side panel***
•Logo on weekly posts(includes Battle Reports)***

21. Budget Breakdown
We are a staff of volunteers from the Starcraft II community who strive to create a
fun, professional, and competitive team league environment for teams to compete.
The money fund-raised through sponsorships will be spent on the expenses listed
below:

22. Sponsorship Procedures
If your organization or company might be interested in sponsoring the Starcraft Gaming
League by purchasing one of our sponsorship packages, please take the following items
into consideration:
1. We do not have a deadline for sponsorship contracts and checks, but please be
aware we would like to announce our Season III sponsors by March 18th, 2011.
This is not a deadline, but we wish to provide our sponsors with the most
advertising we can offer.
2. Sponsors logos, graphic identities, and sponsor information will remain on our
website until Season III is completed(7/24/11)
3. After Season III is complete, we will still recognize Season III sponsors during
Season IV by hyperlinking the company or organization‟s name to their website
in a separate page “Past Sponsors”

23. Sponsorship Procedures
If you are interesting in purchasing a sponsorship package, please send an email to the
Owner and Head Administrator of the SGL, Cody Cobe, at SGL-GnR@sgleague.net. It is
there that we will negotiate prices and packages and hopefully form a great partnership!
Thank you for reviewing our packet! We look forward to hearing from you soon!
Sincerely,
Cody Cobe
SGL Head Administrator
SGL-GnR@sgleague.net
614-257-8498