To Protect Reputation and to help companies promote their business
Company Overview
We are a young and dynamic company comprising of highly talented professionals providing cutting-edge services to companies resulting in a significant increase in revenue and traffic.Our mission has always been to provide our esteemed clients with unmatched services and data privacy features that are at par with international standards, at very competitive rates. Our Services have been tried and tested by hundreds of satisfied corporates and individuals alike
Description
SEO Sevices
We help companies protect and promote their online reputation.
You want fast results, at a fair price. We're ready to help. How? We publish new content online using our connections to bloggers, editors, and news websites. We then promote that content using social media and link building. All of our work has a personal touch. Each campaign is catered to your specific needs.
Our Services Will be Providing:
Keyword Research And Analysis
On-page SEO
Link Building Services
Competetive Research
Maintain Your Online Reputation
Social Media Optimization
Research over various search Engines
----------------------------------------------------
Online Reputation Management Services
In this high competitive corporate world, online reputation management (ORM) has become a necessity of every online business. There are various segments including online news, viral marketing, social media, email marketing and many more are there that make a complete section of online reputation management services.
Our ORM services includes :
Complete understanding of client's online need and reputation requisites.
Monitoring the brands, products, personal name and company name in major search engines using online news websites, social media, forums and blogs.
Maintain a separate segment of positive and negative entries from listed blogs, forums, online news websites, classified and other social media websites.
Optimize these positive entries in order to come over with negative ones while building a positive effect over online visitors.
Maintaining a complete track of positive and negative entries in the same search engines whilke evaluating orm expert services.
We take care of fresh / updated negative entries, in order to make it obsolete while changing its nature of representing before they turn out as an issue.
Website : http://www.reputationsolutions4u.com/
follow us : http://onlinereputation4u.blogspot.in/
http://reputationsolutions4u.blogspot.in/
http://seoservices4everyone.blogspot.in/
https://twitter.com/ReputationSolut
http://reputationsolutions4u.wordpress.com/2012/07/15/seo-and-online-reputation-protection-company-india/
Forum : http://seocompany.freeforums.org/
Contact :
info@reputationsolutions4u.com
reputationsolutions4u@gmail.com
2. AGENDA
• What is a Search Engine?
• Examples of popular Search Engines
• Search Engines statistics
• Why is Search Engine marketing important?
• What is a SEO Algorithm?
• Steps to developing a good SEO strategy
• Ranking factors
• Basic tips for optimization
3. WHAT IS A SEARCH ENGINE?
• Definition: An internet-based tool that searches an index of
documents for a particular term, phrase or text specified by the user.
Commonly used to refer to large web-based search engines that search
through billions of pages on the internet.
• Different than a Directory
• Common Characteristics:
• Spider, Indexer, Database, Algorithm
• Find matching documents and display them according to
relevance
• Frequent updates to documents searched and ranking
algorithm
• Strive to produce “better”, more relevant results than
competitors
5. HOW DO SEARCH ENGINES WORK?
• Spider “crawls” the web to find new documents (web pages, other
documents) typically by following hyperlinks from websites already in their
database
• Search engines indexes the content (text, code) in these documents by
adding it to their databases and then periodically updates this content
• Search engines search their own databases when a user enters in a
search to find related documents (not searching web pages in real-time)
• Search engines rank the resulting documents using an algorithm
(mathematical formula) by assigning various weights and ranking factors
7. WHY IS SEARCH ENGINE
MARKETING IMPORTANT?
• 85% of all traffic on the internet is referred to by search engines
• 90% of all users don’t look past the first 30 results (most only view
top 10)
• Search engine traffic is low and websites aren’t indexed because
they are generally poorly optimized
• Cost-effective advertising
• Clear and measurable ROI
• Operates under this assumption:
More (relevant) traffic + Good Conversions Rate = More
Sales/Leads
8. WHAT IS SEARCH ENGINE
OPTIMIZATION?
• SEO = Search Engine Optimization
• Refers to the process of “optimizing” both the on-page
and off-page ranking factors in order to achieve high
search engine rankings for targeted search terms.
• Refers to the “industry” that has been created
regarding using keyword searching a a means of
increasing relevant traffic to a website
9. WHAT IS A SEO ALGORITHM?
• Top Secret! Only select employees of a search engines
company know for certain
• Reverse engineering, research and experiments gives SEOs
(search engine optimization professionals) a “pretty good” idea
of the major factors and approximate weight assignments
• The SEO algorithm is constantly changed, tweaked & updated
• Websites and documents being searched are also constantly
changing
• Varies by Search Engine – some give more weight to on-page
factors, some to link popularity
10. STEPS TO DEVELOPING A GOOD SEO
STRATEGY:
• Research desirable keywords and search phrases
(WordTracker, Overture, Google AdWords)
• Identify search phrases to target (should be relevant to business/market,
obtainable and profitable)
• “Clean” and optimize a website’s HTML code for appropriate keyword
density, title tag optimization, internal linking structure, headings and
subheadings, etc.
• Help in writing copy to appeal to both search engines and actual
website visitors
• Study competitors (competing websites) and search engines
• Implement a quality link building campaign
• Add Quality content
• Constant monitoring of rankings for targeted search terms
11. RANKING FACTORS
• On-Page Factors (Code & Content)
• Title tags <title> #3
• Header tags <h1> #5
• ALT image tags #4
• Content, Content, Content (Body text) <body> #1
• Hyperlink text #6
• Keyword frequency & density #2
• Off-Page Factors
• Link Popularity (“votes” for your site) – adds credibility #2
• Anchor text #1
12. WHAT A SEARCH ENGINE SEES
• View > Source (HTML code)
13. PAY PER CLICK
• PPC ads appear as “sponsored listings”
• Companies bid on price they are willing to pay “per
click”
• Typically have very good tracking tools and statistics
• Ability to control ad text
• Can set budgets and spending limits
• Google AdWords and Overture are the two leaders
14. PPC VS. “ORGANIC” SEO
Pay-Per-Click “Organic” SEO
• results in 1-2 days • results take 2 weeks to 4 months
• easier for a novice or one little knowledge of • requires ongoing learning and experience to
SEO achieve results
• ability to turn on and off at any moment • very difficult to control flow of traffic
• generally more costly per visitor and per • generally more cost-effective, does not
conversion penalize for more traffic
• fewer impressions and exposure • SERPs are more popular than sponsored
• easier to compete in highly competitive ads
market space (but it will cost you) • very difficult to compete in highly competitive
• Ability to generate exposure on related sites market space
(AdSense) • ability to generate exposure on related
• ability to target “local” markets websites and directories
• better for short-term and high-margin • more difficult to target local markets
campaigns • better for long-term and lower margin
campaigns
15. BASIC TIPS & OPTIMIZATION
TECHNIQUES
• Research keywords related to your business
• Identify competitors, utilize benchmarking techniques and identify level
of competition
• Utilize descriptive title tags for each page
• Ensure that your text is HTML-text and not image text
• Use text links when ever possible
• Use appropriate keywords in your content and internal hyperlinks (don’t
overdo!)
• Obtain inbound links from related websites
• Monitor your search engine rankings and more importantly your website
traffic statistics and sales/leads produced
• Educate yourself about search engine marketing
Editor's Notes
Most of the techniques I will be sharing with you today will be all common sense … but the secret for a good search engine marketing strategy is the integration of all the common sense techniques to result in the most fruitful results possible, Today I will speak about some of those techniques on a high level…. To warn you further…. I will only be scratching the surface about search engines and search engine optimization but this will allow anyone in the audience to understand the basic elements of this exciting techniques to increase sales, traffic, and conversions by 100,200 and even 500% based on the industry they are in. This will be relevant to anyone and everyone that currently hosts a website, from universities, non-profit, government etc.
My agenda for today will encompass the following high level topics and I have allocated 4-8 minutes for Q&A session. I will also email list of resources if you are interested in exploring SEO and other internet marketing techniques such as email marketing, PPC ads, in-line text, etc.
Directory are listing of static information that are usually inputted manually and not CRAWLED. Some of the common characteristics of today’s search engines are as follows: * A search engine component usually contain the following components… I would like you to take a mental note of the Spider … since this will be a important topic we will discuss later on today. In early day’s for you who remember this WebCrawler was one of the many crawler based directory search engines …. another common one that still exists today is AltaVista search engine.
Today the undisputed leader in search engine usage is Google. Yahoo Claims to have the largest index of all search engines ranking over 5 Billion pages. MSN is the leading third, they have done a tremendous job at catching up to Google and yahoo but they still have a long time to catch up…. This a true example of the first mover advantage I don’t usually talk about Ask Jeeves but I have been seeing an increased level of traffic from Ask.com and according to recent statistics, Ask is now representative of approximately 7-8% of all searches. Every search engine has a different algorithm and ranking…. Our main focus today will be to look at the common and basic elements that every search engine company uses to rank and index pages.
If you were not take anything away from this session today… and only understand how Spider or crawlers work you would have understood 40% of Search engines.
According to Nielsen/Net rating
Anchor text is the visible hyperlinked text on the page. anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text “7 th world congress ebusiness" indicates to visitors that they can expect to see content about conference pertaining to ebusiness if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the "target" or the "landing page" URL for the keywords appearing within the anchor text.
