2. SEO stands for Search Engine Optimization. It is a process of
optimizing a company’s website to reach the top most
position or a good position in Search Engines (SE) like
Google, Yahoo and Bing.
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3. Search Engine is a software program that searches and
identifies the queries or keywords entered by the user in
a database especially of the world wide web.
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4. There are of two types
1.Onpage Optimization- It refer to the measures that can be
taken directly within the company website. This include
giving appropriate meta tags, giving keywords to links and alt
images.
2.Offpage Optimization- It refer to the measures that is taken
outside the source code of the website like quality link
building
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5. There are two techniques-
1.White Hat Techniques-These are good ethical methods approved
by the Search engines to improve the website rankings.This
include improvement in web design, contents,metat tags.
2. Black Hat Techniques- These are unethical methods diapproved
by the Search Engines to the improve the rankings. Use of this
technique may lead to getting deindexed and penalities. This
include keyword stuffing,cloaked pages etc
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6. It is also called Incoming links. Backlinks refer to all the links
that when clicked takes you to a company website. More
Backlinks you have, the better will be the position in Search
Engines.
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7. Spider is a software program that crawls through the all the
websites available and index them according to some points
in the Search Engine Result pages (SERP). It is also referred
to as Crawler and Googlebot.
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8. It is a text file saved inside a website’s servcer determining
whether the Spiders should crawl through all the webpages of
a website and index them in Search Engine Result Pages
(SERP) or not.
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9. It is a XML ( Extensive Markup Language) file which act as
map of a website. It shows the structure of your site, different
sections and internal links.
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10. It is a method which shows the Search Engines (SE) a titles
and contents of a website that is entirely different from what
the users see. Once the Search engines recognize the cloaked
webpages, they will permanently remove from the Search
Enginer Result Pages (SERP).
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11. DoFollow links tell the crawler to follow the links and index
them in the result pages thereby giving the linked page value
and spreading the link juice (quality and value of links).
NoFollow links stops the link juice from spreading cross the
web.
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12. It is a tool used to track the visitors behaviour to a website. It
is designed to show how the website is seen from the Search
engine’s point of view. It provides a lot of information about
crawling, search results,backlinks and diagnose the problems
faced.
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13. It is also a tool used to trach the visitor’s behaviour to a site.
But it is designed to show how the website is seen from the
visitor’s point of view. It gives a clear picture of exactly what
is going inside the website.
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14. CONTACT US, THE BEST SEO SERVICE
PROVIDER IN INDIA
Infozign Technologies,1st Floor
SBC2,Thapasya Building
Infopark,Kochi,- 682042
Kerala,India
Email:contact@infozign.com
Website: http://infozign.com/
Mob: 9995773504