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Definitions
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The Traditional Mental Model of Marketing (B2C) 
32 
First Moment of Truth 
Second Moment of Truth 
Stimulus 
At shelfIn-store 
Experience
The New Mental Model of Marketing 
33 
First Moment of Truth 
Second Moment of Truth 
Stimulus 
Pre-shopping | In-store | In-home 
At shelfIn-store 
Experience
Facebook advertising   intro to the big pictuer
Facebook advertising   intro to the big pictuer
Facebook advertising   intro to the big pictuer
Facebook advertising   intro to the big pictuer
Facebook advertising   intro to the big pictuer
Facebook advertising   intro to the big pictuer
Facebook advertising   intro to the big pictuer
Facebook advertising   intro to the big pictuer
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Facebook advertising   intro to the big pictuer
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Facebook advertising intro to the big pictuer

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  • 32. The Traditional Mental Model of Marketing (B2C) 32 First Moment of Truth Second Moment of Truth Stimulus At shelfIn-store Experience
  • 33. The New Mental Model of Marketing 33 First Moment of Truth Second Moment of Truth Stimulus Pre-shopping | In-store | In-home At shelfIn-store Experience