Webinar Slides: SAP marketing cloud key features and extensibility

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Karla Armendariz, SAP
February 23, 2021
SAP Marketing Cloud Key Features & Extensibility
Course: C4H260

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▪ Delivery & Audience
▪ Course Content
▪ Sneak Peek
Agenda

3. Delivery & Audience

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• Three days training
• Eight hours per day • Virtual Classroom / Customer Offices
Course Code: C4H260
Delivery
• Certification
• E-learning (learning hub)
Course Code: C4H26e

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• Business Process Architects
• Solution Architects
• Developer Consultants
• Technology Consultants
• Trainers
• Application Consultants
• Business Analysts
Audience

6. Course Content

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TABLE OF CONTENT
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Marketing
Fundamentals
Dynamic Customer
Profiling
Segmentation
Campaigns
Marketing Analytics
Scores

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Get to know your Marketing Solution
Cloud apps
SAP App Center
On-premise
apps
SAP solutions
SAP Marketing Cloud
Architecture
Digital
Channels
Mobile
apps
Open architecture that makes data and process integration easy

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Create a 360° view of
each contact, across
your channels
Develop people from anonymous
contacts to high-value customers
and brand advocates and
continuously enrich existing profile
information from internal and
external data sources
Dynamic Customer Profiling

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Target top accounts based on recent touchpoints across multiple channels
Account Engagement Score
Increased engagement and better aligned Sales
& Marketing teams
• Engagement Scores can be used for individual
account analysis, monitoring by segment, or in
reports for score trends over time
• Assign customized weighting to ensure the
Engagement Score is relevant to your business
• Create target groups for selected contacts in
Contacts section
Scoring on account & contact level

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High-volume segmentation, including predictive modeling
High performance customer targeting on Big Data in real-time, including geo-spatial data and
predict best channel and contact time based on contact behaviour using predictive KPIs such as
channel affinity best sending time

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Multi-channel & trigger-based marketing
High volume multi-wave campaign execution: Periodic and one-time
execution of campaigns and automate campaigns with triggers and
actions

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Personalize Messages for Email and SMS
Visualized Content Studio with ‘Start’ Page to create content, spam filter check and email
previews and switch between multiple device dependent designs to adjust the email
personalization and design per device

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Multilingual, Contextual content
Highly personalized dynamic messages & landing pages
with subscription forms & double-opt-in by e.g. mail,
SMS, and Webshop

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Insights for Marketing Experts
Analytical apps for marketing experts, including Spotlighting Accounts, Lead Nurture
Performance, Campaign Success for Paid Social, Paid Search and Display Ads and more

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Predictive scoring based on insights
derived from both structured as
well as unstructured data in
real-time to gain deeper
insights
Enrich customer profiles with
real-time scores and predictions

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Hands On
Personalized Campaign
Create a Customer
API Usage
Custom Information
Nurture
Segmentation

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Questions?

19. Contact information:
Karla Armendariz
Senior Educations Consultant
SAP Labs Canada
E karla.armendariz@sap.com
Thank you.