Establishing Genre and Audience ENG 108 Professor Way In-Class Activity Watch the three trailers (links provided on the following slide) and discuss/answer the questions below in your groups for each trailer (write down your answers, one sheet per group, 12 answers total): 1. What genre (type of) movie does this movie appear to be based on the information provided in the trailer? (provide at least two specific examples from the trailer to support your answer) 2. List three aspects of each trailer that describe the differences between them (the films) 3. What is the intended target audience for the trailer? (provide at least two specific examples from the trailer to support your answer) 4. Did the trailer you viewed persuade you to see the movie? (give at least one reason why you feel or do not feel that way) https://www.youtube.com/watch?v=xnv__ogkt0M https://www.youtube.com/watch?v=yakeigyf0vc https://www.youtube.com/watch?v=z02Ie8wKKRg Evaluative Review Thesis Statements & Outline ENG 108 Professor Way Titles Everything is not Awesome: An Evaluation of the Legoland Theme Park Keeping Michael at Bay: A Review of Transformers: Age of Extinction Failing to See the Spark: A Review of Nicholas Sparks’ Safehaven A Divine Meal: A Review of the Restaurant St. Francis Jay Gatsby meets Jay-Z: A Film Review of Baz Luhrman’s The Great Gatsby YOUR TURN: Catchy Title: An Evaluation of My Movie Your Audience What audience are you writing your review for? What are you trying to convince/ persuade them of? You MUST have an audience in mind throughout your paper. Your criteria should reflect your target audience in your review. You will state your audience in your intro paragraph. Thesis Statements -You must include a clearly stated thesis statement in your intro paragraph. -Your thesis statement must include: your evaluation (effective/not effective), three unbiased criteria and genre. Examples: -Bon Iver’s album For Emma, Forever Ago, is an effective example of folk music based on its use of lyrics, instruments and artist. -AMC’s The Walking Dead is a successful example of a post-apocalyptic drama based on its use of special effects, character development and plot. -Flagstaff’s Diablo Burger is a successful farm to table burger joint because of its ingredients, atmosphere and prices. -Peter Jackson’s film The Two Towers is not a successful fantasy drama because of its director, screenplay and plot. Outline of Evaluation/Review Paper Intro Paragraph: Introduce the subject of your review, BRIEF summary or history (3 sentences MAX), hint at overall evaluation (successful or not), your target audience and thesis statement (see the thesis statement slide). Body Paragraph #1: Evaluation of subject based on criteria 1 (using specific examples from your subject) Body Paragraph #2: Evaluation of subject based on criteria 2 (using specific examples from your subject) Body Paragraph #3: Evaluation of subject based on criteria 3 ...

1. Establishing Genre and Audience
ENG 108
Professor Way
In-Class Activity
Watch the three trailers (links provided on the following slide)
and discuss/answer the questions below in your groups for each
trailer (write down your answers, one sheet per group, 12
answers total):
1. What genre (type of) movie does this movie appear to be
based on the information provided in the trailer? (provide at
least two specific examples from the trailer to support your
answer)
2. List three aspects of each trailer that describe the differences
between them (the films)
3. What is the intended target audience for the trailer? (provide
at least two specific examples from the trailer to support your
answer)
4. Did the trailer you viewed persuade you to see the movie?
(give at least one reason why you feel or do not feel that way)
https://www.youtube.com/watch?v=xnv__ogkt0M
https://www.youtube.com/watch?v=yakeigyf0vc
https://www.youtube.com/watch?v=z02Ie8wKKRg
Evaluative Review Thesis Statements & Outline

2. ENG 108
Professor Way
Titles
Everything is not Awesome: An Evaluation of the Legoland
Theme Park
Keeping Michael at Bay: A Review of Transformers: Age of
Extinction
Failing to See the Spark: A Review of Nicholas Sparks’
Safehaven
A Divine Meal: A Review of the Restaurant St. Francis
Jay Gatsby meets Jay-Z: A Film Review of Baz Luhrman’s The
Great Gatsby
YOUR TURN:
Catchy Title: An Evaluation of My Movie
Your Audience
What audience are you writing your review for?
What are you trying to convince/ persuade them of?
You MUST have an audience in mind throughout your paper.
Your criteria should reflect your target audience in your review.
You will state your audience in your intro paragraph.
Thesis Statements
-You must include a clearly stated thesis statement in your intro
paragraph.
-Your thesis statement must include: your evaluation
(effective/not effective), three unbiased criteria and genre.
Examples:
-Bon Iver’s album For Emma, Forever Ago, is an effective
example of folk music based on its use of lyrics, instruments
and artist.

3. -AMC’s The Walking Dead is a successful example of a post-
apocalyptic drama based on its use of special effects, character
development and plot.
-Flagstaff’s Diablo Burger is a successful farm to table burger
joint because of its ingredients, atmosphere and prices.
-Peter Jackson’s film The Two Towers is not a successful
fantasy drama because of its director, screenplay and plot.
Outline of Evaluation/Review Paper
Intro Paragraph: Introduce the subject of your review, BRIEF
summary or history (3 sentences MAX), hint at overall
evaluation (successful or not), your target audience and thesis
statement (see the thesis statement slide).
Body Paragraph #1: Evaluation of subject based on criteria 1
(using specific examples from your subject)
Body Paragraph #2: Evaluation of subject based on criteria 2
(using specific examples from your subject)
Body Paragraph #3: Evaluation of subject based on criteria 3
(using specific examples from your subject)
Conclusion Paragraph
Works Cited page
Important Reminder!!!
Remember that your body paragraphs should have NO summary
in them, only analysis of criteria, evidence from your topic and
research to support your claims.
Your brief summary belongs in your intro paragraph.
NO first or second person in your essay. (I, You, We, Ours,
Your(s)
http://www.youtube.com/watch?v=8KgacHOHscg
http://www.youtube.com/watch?v=JuoCLRqtFOg

4. Works Cited Page
You must have three outside sources in your essay. One must be
from the ASU library database. Electronic sources are fine.
You should NOT be using other Reviews of your subject.
You must cite your sources in your Works Cited Page and
include in-text citations in your essay.
You must also cite the subject of your review.
Use owl.purdue as your resource for your Works Cited page.
https://owl.english.purdue.edu/owl/resource/747/09/
Speciation
After reading Chapters/Modules 1 through 5, consider the
following:
The most common definition of species is a biological
definition based on the biological species concept and describes
a species as a set of populations that can, under natural
conditions, mate with one another to produce living, fertile
offspring. This is fine for distantly related organisms like a dog
and a dolphin, but what about a dog and a wolf? A domestic
dog (Canis familiaris) and a wolf (Canis lupus) can mate and
will do so if the conditions arise.
Essay 1:
Explain the biological species concept. By definition, explain
what separates one species from another. Then explain why it is
not surprising that some species can interbreed with one another
while others can not. (Keep in mind that the dog and wolf are
classified as distinct species.) Finally, define paleospecies. In
your opinion, if the dog and the wolf were extinct species and
all we had were fossil remains, would we identify them as one
species or two distinct species? Explain your answer.

5. Essay 2:
In a separate essay and posting, Explain macroevolution and
speciation. Select a classmate's explanation of why some
distinct species can interbreed (from Essay 1) and summarize
it. Discuss if the explanation takes into account the concepts of
speciation and macroevolution. Further clarify the explanation
with regards to these concepts. Then select another
classmate's discussion on the dog and a wolf as the same or
distinct paleospecies (a different author than the one you
summarized first), summarize the argument and explain why
you agree or not.
Review Discussion Essay Requirements before writing your
essays.
-Each essay is to be a minimum of 3 paragraphs, each paragraph
is to have at least 6 sentences.
-All ideas, definitions, etc require citations within the body of
the essay. You need to cite more than quotations. Required are
citations from both textbook and module.
Textbook: Essentials of Physical Anthropolgy 9th Edition;
Jurmain, Kilgore, and Trevathan
Chapter 1 -
https://www.cengagebrain.co.nz/content/jurmain32595_0840032
595_02.01_chapter01.pdf
Here are the links to the Power Points for all of the chapters for
reference.
http://learning.hccs.edu/faculty/robert.marcom/anth2301/slides-
for-textbook-chapters

6. Discussion Essay Requirements - points will be deducted for
requirements not met.
1) Each Discussion Essay assignment/topic requires two essays
(Essay 1 and Essay 2) posted separately. Both essays are worth
the same number of points (i.e. for a 20 point assignment, each
essay is worth 10 points). This means you need to put the same
amount of work into both essays. If you only have one posting
for a Discussion Essay assignment, the most you can earn is
half the possible points.
2) Post a thoughtful reply to the questions asked. Your essays
are to be well reasoned arguments that demonstrates your
understanding of the course material. Be sure your essay covers
all points from the prompt.
3) Present your responses in an academic manner. These
discussions are formal writing assignments for this class. Be
sure to use proper grammar, punctuation, and capital letters
where appropriate, including genus names like "Homo" and the
pronoun "I".
4) Fully develop your arguments - present all the parts to fully
explain your argument and be sure to link the parts together. Be
thorough and explain completely. Connect your argument to the
evidence presented in this course - citing both the course text
and modules is required in both Essay 1 and Essay 2.
5) Your statements need to be backed up with data and ideas
presented in modules and textbook. Be sure to cite examples,
definitions, etc. within the body of each essay - include page
numbers. This is a very important part of this assignment; the
idea is to demonstrate your understanding of the course
material.
6) If you include sources from outside of the class (not
required), they must be academic sources and you must provide
the full citation. Remember outside sources are in addition to

7. the textbook and module.
7) In Essay 2, you are asked to use a classmate's ideas from
their essay. Treat their essay as a source. Do not address your
essays to an individual or write like you are talking to your
classmate. These are academic papers, not letters to friends.
While you will use a classmate's name to refer to their
ideas/essay, do not write to them, not even in D1.
8) Each essay must be at least 3 paragraphs to be considered for
full points (a possible 15 points per essay, 2 essays per
assignment). An essay with 2 paragraphs is considered average
(maximum of 10 points per essay) and 1 paragraph is not an
essay (maximum of 5 points per submission).
9) Paragraphs have a minimum of 6 sentences and there should
be on average 10 words per sentence - think complex sentences.
If you only have more than 3 paragraphs, overall sentence count
needs to average to at least 6 sentences per paragraph.
10) The essays must be posted on time in the appropriate forum.
Essay 1 must be turned in at least 2 days (48 hours) before the
date the forum locks (posted on topic). It is important to have
the first essay in early in order to give other students time to
read it and include it in their Essay 2. Three points will be
deducted if Essay 1 is not submitted at least 2 days (48 hours)
prior to the topic lock date.
11) No submissions will be accepted after the date the topic
locks (date posted on topic). There is no acceptable excuse for
late essays including illness (yours or a family members),
computer problems, internet connection issues, forgetting the
assignment was due, or work schedule conflict. Work ahead
and complete the assignment before the due date to avoid
potential loss of points.

8. Writing Project #2: Evaluative Review
Purpose/Goals:
Arguments of evaluation are a common part of our everyday
experience. We often evaluate numerous things in a given day,
based on different criteria. The goal of this assignment is to
understand the process behind determining and assigning value
to a subject, and then taking those criteria and applying it to a
subject of your choice.
Assignment Description:
For this assignment, you will assume the role of a critic. You
will choose a subject (restaurant, art exhibit, play/musical, film,
an episode of a TV show, a book or poem, a graphic novel, a
video game or a music album) and genre (eg. for film, horror,
romantic comedy, action, historical drama, science fiction, etc.)
for your review and write a detailed evaluative analysis of your
chosen subject. You will be required to do the primary research,
whether that is visiting the business, eating at the restaurant,
seeing the performance, and so on, so keep this in mind as you
work on determining your topic. This must be done early in the
process, so make sure you are able to work with your chosen
subject in the immediate future.
Part of this assignment will require you to research the genre of
the review in order to accomplish several of the necessary
goals: devising a set of criteria through which to evaluate your
subject, understanding the conventions for writing a review for
a specific audience, and constructing an argument about its
aesthetic, social, and cultural value, quality, and importance.
Different review genres have different expectation and
conventions, so you will be responsible for knowing and
working with these conventions in your assignment. Once you
are familiar with the genre, your research will require you to
analyze the subject and take a critical stance. This means
moving beyond simply saying that this is a good or bad example
and explaining how and why it does or does not appeal to its
specific audience.

9. What to Do/Not to Do: A review is based upon a set of criteria
that are usually determined by groups and communities, so it is
important that you are aware of what criteria are valued by your
audience. This means that you cannot just create your criteria,
but need to research them. You will need to determine 3
different criteria which are used in evaluating your subject. You
will be asked to find outside sources to support your review
(interviews, behind-the-scenes specials, etc.), and these should
be pieces that help you to establish context or details for your
subject. However, you should not be using other reviews of your
subject.
Topic Selection: Your review needs to focus on a recent subject.
This means that if you choose a film, game, album, television
show, technology, etc., it needs to be fairly recent or active (in
other words, it should have been released within the last several
years). If you choose to review a restaurant, show/performance,
exhibit, etc., it needs to be currently open to the public and
located in the area.
Assignment Goals:
-to be able to focus on a specific rhetorical purpose, the
evaluative judgment of a cultural text
-to write a cultural analysis regarding the social relevance of a
work, item, or place
-to situate a contemporary cultural subject within the context of
its system or genre
-to identify the ideological work a text undertakes and how it
serves a particular cultural or social point of view
Source Requirement: You need to find three (3) outside sources
for your review. At least one should come from the ASU
Database. These should be pieces that help you to establish
context or provide interesting details about your subject. You
may look at interviews, press materials, behind-the-scenes
information, technical specs, or articles that address issues

10. relevant to your subject. However, your sources cannot be other
reviews of your subject. You should also include an entry on
your Works Cited page for your chosen topic. So, you should
have at least four (4) entries total on your Works Cited page.
Length/Format:
Your paper must be a minimum of 1200 words and should be no
more than 1500 words. Your paper should be in 12 point Times
New Roman or Calibri font. It should be double-spaced and
have 1” margins on all side. Your paper should follow all MLA
formatting guidelines and include a Works Cited page.
Grading Criteria:
-Your review should be based off of clearly established criteria
valued by your audience
-Your paper should be clearly written, well-organized, and
insightfully argued
-Your paper should be written in the style and genre of your
specific review
-Your analysis should show evidence of critical engagement
with the subject and be supported by outside research
-Your analysis should go beyond surface impressions to explore
the social and ideological implications of your chosen subject
Grading Breakdown
Topic Paragraph: 10%
Individual Conference: 10%
Content and Organization: 50%
MLA Format/Citations: 20%
Grammar and Mechanics: 10%
Due Dates:
Topic Paragraph Due: Tuesday, April 12th in Blackboard
Rough Draft for Individual Conferences: Wednesday, April 20th
in Blackboard

11. Final Draft Due: Saturday, April 30th in Blackboard by
midnight