Chateau renice winery an example of blockchain traceability application
1. Keywords: blockchain +, supply chain, blockchain technology,
traceability, red wine
Information articles Eight major sectors-red wine sector
Chateau Renice Winery: An Example of Blockchain Traceability Application
On December 25, 2017, the French customs found a Bordeaux wine fraud,
and nearly 500,000 bottles of wine were sold overseas. A bordeaux wine
merchant filled 420 kiloliters of Languedoc original wine, labeled the
Bordeaux wine label for sale, and then forged electronic documents to
make this batch of wine untraceable. This incident caused quite a stir in
the wine industry, and also made more people pay attention to the
problem of industrial informatization in the wine industry.
2. Product information transparency is the first element to open up the
market. To this end, Chateau Renice uses blockchain technology to solve
the problem of chaotic prices in the wine industry and the difficulty of
discerning the truth with the "blockchain + wine" project.
With the introduction of blockchain technology, every bottle of wine
from Chateau Renice can be obtained from brewing into a bottle, you
can get an "identity card", with its own unique code, and then every
action from the production, sales, circulation, every You can search by
scanning the code once. Every bottle of Chateau Renice has become an
identity wine. The name of the production raw material, raw material
batch, finished product batch, all box ID numbers, corresponding bottle
3. ID numbers in each box, etc., everyone Can view. Red wine can be sold
transparently and traceably, and it circulates in the hands of everyone
who likes red wine culture.
For customers, they can buy their favorite red wine with confidence; for
the winery owner, they no longer have to worry about small workshops
to copy the precious red wine that they have spent their time brewing;
For other issues, the risk is minimized, and through accurate data, a
marketing plan that is closer to the consumer can be formulated to
increase sales; and for wine collectors, blockchain technology gives great
protection and is extremely Collecting value red wines will no longer lead
to a smooth transaction process due to logistics issues.
4. In 2019, Chateau Renice's red wine has made great strides from the
European market to the East Asian market. Chateau Renice's advanced
vineyard planting management skills, rigorous supply chain
management, and consumer-oriented sales methods have won the favor
of global wine lovers, and every wine culture lover can enjoy pure wine
with high cost performance , Will be the same service promise of
Chateau Renice.