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how to improve Chateau Martinat as a Ebusiness model ?


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how to improve Chateau Martinat as a Ebusiness model ?

  1. 1.<br />
  2. 2. Coreproducts<br />
  3. 3. Whatproblemsdoesitsolve for …<br />OWNERS<br />Visibility and modern image<br />Personnalize the wine people bought<br />Eases the first contact : youcan contact thematany time whereveryou are in the world<br />Press release directly on the web site<br />
  4. 4. Whatproblemsdoesitsolve for …<br />CUSTOMERS<br />INDIVIDUALS<br />Buy a qualitywinedirectly to the producer<br />Quick way and home delivery<br />COMPANIES<br />Buypersonnalize gifts for clients <br />PARTNERS<br />Cavistes<br />Importators<br />
  5. 5. Customer group<br />French Company Officers, Managers in their forties (between 35 to 50)<br />Annual revenue more than 50.000 euros<br />People who take pleasure in tasting the gastronomy and local products with family and friends<br />who are looking for the culture of wine-tasting and wish to be able to talk about it with simplicity<br />People who are looking for very good and for special wines in at a reasonable price <br />People who want to discover new things which are based on strong educational and traditional values<br />People who enjoy a natural and high standard lifestyle : travelling, sports activity . <br />
  6. 6. Customer group <br />
  7. 7. Revenue sources<br />Sellingwinedirectlyat the property,infairs (Lyon,Paris,Reims), by delivery<br />Increase the visibility of château Martinat on the web BUT no revenue sources directlyfrom the web site actually.<br />
  8. 8. Competitors<br />
  9. 9. Is the model sustainable ?<br />They are veryinvolve in the local wineactivity and contribute to itsimprovement<br />Active membre of the « syndicat viticole des côtes de Bourg »<br />Vignerons indépendants<br />
  10. 10. Stretch …<br />How canweincrease the customers ?<br />International market and speciallytarget the ChineseMarketbecausethey are looking for smallproducer to celebratewith french winespecialfamilyevents<br />Translate the site intootherlanguage<br />Professionnal : Hotels and restaurants<br />
  11. 11. Stretch …<br />How canweincrease the revenue sources ?<br />Payment on line for impulsive purchase<br />Sellingwine carafes or glasses<br />Partnershipwithsmartbox<br />Gift certificates<br />Cobranding : CAUDALIE ?<br />Sell web site for independantvineyard (subonctractors)<br />
  12. 12. Stretch …<br />How canwecreate a growth model for the business ?<br />Internet auction on specificmillesime<br />Membersapplying for a newsletter = data base<br />Create a privateaccess for individuals : <br />Create a specialaccess for professionnallike restaurants, cavistes, importators : B2B<br />