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www.chateau-martinat.com
Coreproducts
Whatproblemsdoesitsolve for … OWNERS Visibility and modern image Personnalize the wine people bought Eases the first contact : youcan contact thematany time whereveryou are in the world Press release directly on the web site
Whatproblemsdoesitsolve for … CUSTOMERS INDIVIDUALS Buy a qualitywinedirectly to the producer Quick way and home delivery COMPANIES Buypersonnalize gifts for clients   PARTNERS Cavistes Importators
Customer group French Company Officers, Managers  in their forties (between  35 to 50) Annual revenue  more than 50.000 euros People who take pleasure in tasting the gastronomy and local products  with family and friends who are looking for the culture of wine-tasting and  wish to be able to talk about it with simplicity People who are looking for very good and for special  wines in at a reasonable price  People who want to discover new things which are based on strong educational and traditional values People who enjoy a natural and high standard lifestyle  : travelling, sports activity .
Customer group
Revenue sources Sellingwinedirectlyat the property,infairs (Lyon,Paris,Reims), by delivery Increase the visibility of château Martinat on the web BUT no revenue sources directlyfrom the web site actually.
Competitors
Is the model sustainable ? They are veryinvolve in the local wineactivity and contribute to itsimprovement Active membre of the « syndicat viticole des côtes de Bourg » Vignerons indépendants
Stretch … How canweincrease the customers ? International market and speciallytarget the ChineseMarketbecausethey are looking for smallproducer to celebratewith french winespecialfamilyevents Translate the site intootherlanguage Professionnal : Hotels and restaurants
Stretch … How  canweincrease the revenue sources ? Payment on line for impulsive purchase Sellingwine carafes or glasses Partnershipwithsmartbox Gift certificates Cobranding : CAUDALIE ? Sell web site for independantvineyard (subonctractors)
Stretch … How canwecreate a growth model for the business ? Internet auction on specificmillesime Membersapplying for a newsletter = data base Create a privateaccess for individuals :  Create a specialaccess for professionnallike restaurants, cavistes, importators : B2B

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how to improve Chateau Martinat as a Ebusiness model ?

  • 3. Whatproblemsdoesitsolve for … OWNERS Visibility and modern image Personnalize the wine people bought Eases the first contact : youcan contact thematany time whereveryou are in the world Press release directly on the web site
  • 4. Whatproblemsdoesitsolve for … CUSTOMERS INDIVIDUALS Buy a qualitywinedirectly to the producer Quick way and home delivery COMPANIES Buypersonnalize gifts for clients PARTNERS Cavistes Importators
  • 5. Customer group French Company Officers, Managers in their forties (between 35 to 50) Annual revenue more than 50.000 euros People who take pleasure in tasting the gastronomy and local products with family and friends who are looking for the culture of wine-tasting and wish to be able to talk about it with simplicity People who are looking for very good and for special wines in at a reasonable price People who want to discover new things which are based on strong educational and traditional values People who enjoy a natural and high standard lifestyle : travelling, sports activity .
  • 7. Revenue sources Sellingwinedirectlyat the property,infairs (Lyon,Paris,Reims), by delivery Increase the visibility of château Martinat on the web BUT no revenue sources directlyfrom the web site actually.
  • 9. Is the model sustainable ? They are veryinvolve in the local wineactivity and contribute to itsimprovement Active membre of the « syndicat viticole des côtes de Bourg » Vignerons indépendants
  • 10. Stretch … How canweincrease the customers ? International market and speciallytarget the ChineseMarketbecausethey are looking for smallproducer to celebratewith french winespecialfamilyevents Translate the site intootherlanguage Professionnal : Hotels and restaurants
  • 11. Stretch … How canweincrease the revenue sources ? Payment on line for impulsive purchase Sellingwine carafes or glasses Partnershipwithsmartbox Gift certificates Cobranding : CAUDALIE ? Sell web site for independantvineyard (subonctractors)
  • 12. Stretch … How canwecreate a growth model for the business ? Internet auction on specificmillesime Membersapplying for a newsletter = data base Create a privateaccess for individuals : Create a specialaccess for professionnallike restaurants, cavistes, importators : B2B