Unique Ecosystem for fine wine investments, where newest technologies and oldest winery traditions complement each other in the best possible way.
Transparency. Traceability.Trustability.
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Executive summary. Gustos.life Global fine wine ecosystem
1. info@gustos.life www.gustos.life
Gustos.Life Global fine wine ecosystem
What is Gustos.life
The first blockchain-based ecosystem for investment in Fine Wine* at any stage of the
wine life cycle.
*Fine wine defini�on - wine for which demand increases rather than decreases as their
prices rise alongside its aging process.
What are the opportuni�es?
The Ecosystem offers the opportunity to invest in fine wine at any stage of its wine making cycle with average
return star�ng 15 % per year.
Being located anywhere in the world, our users will be able to invest by one click in any brand of Fine Wines
produced globally.
The investors get access to the best wines in the world. Wine making companies present their wines to the world.
Es�mated market volume: $70 bn *
*Luxury Goods Worldwide Market Study, Fall–Winter 2017
The sandbox for our pla�orm will be the Black Sea Region with the estimated market volume of $4 bn.
Challenges of the fine wine world market
High commission rates, varying between 6-9% for online trading pla�orms and 18-24% for tradi�onal auc�on
houses.
Lack of transparent and trustworthy system for all stages: Produc�on, Storage, Transac�ons and Wine Tas�ngs.
Obvious consequences - issues of wine counterfeit, traceability and impar�al evalua�on.
Widely recognized system of investment a�rac�veness wine evalua�on covers only a small part of the market.
En�re wine making regions are not assessed or under evaluated.
High transporta�on and transi�on storage risks. There is a great chance of damaging the actual quality of the
wine and its perceived quality and subsequent reputa�on. There are up to 5 links between château and collector:
négociant, shipper, importer and retailer or auc�on house, when ideally, each bo�le must travel only once, from
Winery directly to the Consumer
No “direct-to-consumer” wine investment tool, liaison among collectors, investors and wine makers.
Key Advantages of Gustos.Life
Direct sales model. An investor could purchase wine directly from the producer at any stage of the wine life cycle,
including en primeur.
Storage in winery premises. Wine is stored in a winery for the en�re period of investment. Customer receives the
wine upon request / prior to its consuming.
Tokeniza�on. Every bo�le gets a unique number – token, which allows us to track the detailed informa�on about
this par�cular wine, as well as all the change of the property rights. This system en�rely excludes the possibility of
counterfeit.
2. info@gustos.life www.gustos.life
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Stages of implementa�on
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Milestones for 2023
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We already have partnerships with
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Regular wine evalua�on as per OIV standards. Investment basis for a certain wine represents its evalua�on
grades received at official tas�ng events using OIV methodology, usually conducted by well-known tasters.
Tasting wine assessment usually includes the wine’s ageing poten�al. Decision on investment in a certain wine
could be made on the basis of this assessment. Wineries should only present their wines at the contest organized
in compliance with the OIV methodology where the ageing poten�al is tested. Thus, any wine maker could
present an independent evalua�on of the investment a�rac�veness of wine to poten�al investors.
Online Investment. Investments can be made via online payments from any part of the world.
Commission rates. Use of blockchain technologies allows us to reduce considerably the commission rate, if
compared to the compe�tors.
Monea�on Model
The Gustos.Life ecosystem will generate mul�ple revenue streams:
• Commissions:
o Seller’s and buyer’s commission for each transac�on.
o Wine storage commission.
SaaS fees for each wine-tas�ng sample at OIV-compliant events.
Adver�sing revenue.
Sta�s�cs data sales.
Blockchain-based system for independent wine evalua�on in compliance with the OIV methodology
already launched.
Agreements on the use of SaaS solu�on by the leading wine-tas�ng compe��ons in the Black Sea Region
star�ng Q3 2018 signed. Ageing capability shall be evaluated separately while tas�ng the wine.
Q3.2018. First investments in fine wine in Moldova and Georgia.
Q4.2018. Formal use of blockchain-based system for wine evalua�on at the interna�onal contest within
OIV. Investments in fine wine based on received professional tas�ng evalua�ons.
Q1.2019. At least 5 OIV-compliant fine wine tas�ng events.
Q2.2019. Alfa version mobile investment app.
Q3.2019. Not less than 60 contracts signed with wine-making companies from four countries.
Q4.2019. Release of global Wine blockchain ecosystem.
Number of users - 120000.
Revenue - US$25 mln per year.
Number of wine-tas�ng samples using OIV methodology – 150 000 per year.
Number of sold bo�les, not less than - 700 000 per year.
Number of countries, which wine is subject to investments, not less than – 22.
Number of wineries, not less than - 700.
Moldavian and Georgian wineries, including one with The Biggest Wine Collec�on in the world *
Black Sea Region Wines & Spirits Contest
Eurasia Wine & Spirits Compe��on
Wine magazine “Code de Vino” – www.codedevino.com
* Guinness record.