1. PUBLIC MOBILE MINI WEBSITE AUDIT
SUBMITTED BY: RHYTHM SONI
SUBMITTED TO: RACHEL EVANS
2. STEP 1-
•GOOD POINT: SIMPLE INFORMATION
PROVIDED, EASY ACCESS
•BAD POINT: LACK OF CREATIVIY AND USE
OF DULL LAYOUTS
•UGLY POINT:NO FEEDBACK SECTION,
INACTIVE ON SOCIAL MEDIA
3. HOW DO WE INORM PUBLIC ABOUT
OUR BUSINESS ? WHAT WORKED?
WHAT DIDN’T?
PUBLIC MOBILE COMPANY WAS
OWNED BY PREPAID MOBILE
COMPANY TELUS.
THEY USE THEIR OFFICIAL SITE TO
ENGAGE THEMSELVES WITH THE
PUBLIC.
SOME MORE INTERACTIVE
SOURCES MEDIA ARE SOCIAL
MEDIA LIKE :
FACEBOOK
TWITTER
YOUTUBE
INSTAGRAM
4. WHO ARE OUR KEY AUDIENCE?
OUR KEY AUDIENCES ARE PEOPLE LIVING IN URBAN AREAS WHO ARE FAMILIAR WITH
TECHNOLOGY AND ARE INTERESTED AND CAN AFFORD MOBIES PLANS.
STUDENTS, FAMILY, YOUNG GENERATIONS.
WHAT IS OUR KEY MESSAGE?
THE KEY MESSAGE IT TO OFFER LOW PRICE.
NO CONTRACTS INCLUDED IN THE PROCESS
ALSO, THERE IS NO SUCH THING AS CREDIT
CHECKS.
5. WERE OUR GRAPHICS
COORDINATED AND
MESSAGES
CONSISTENT?
NEED TO MAKE GRAPHICS MORE
DETAILED AND CONVINCING.
SOME MORE PICTURES AND
VIDEOS CAN HELP TO ENHANCE
THE OVERALL APPEARANCE.
WHAT MEDIA COVERAGE
DID WE RECEIVE ? WAS IT
EFFECTIVE?WHAT MEDIA
OPPURTUNITIES DID WE
MISS?
SOCIAL MEDIA POSTS SUCH AS FACEBOOK AND
INSTAGRAM ARE WAY TOO OLD AND NON –
ATTTRACTIVE.
THOUGH THERE ARE SOME ADVERTISEMENT
ON FACEBOOK AND TWITTER.
NEED TO CREATE AN APP TO ATTRACT MORE
CUSTOMERS .
6. SWOT ANALYSIS
STRENGTHS
EASY ONLINE
ACCESS.
USER FRIENDLY
ASSURED
CUSTOMER
SERVICE
UP-TO-DATE
INFORMATION
WEAKNESSES
NO SEARCH
BARS
LACK OF
PICTURES AND
GRAPHICS
PLAIN AND
DULL LAYOUT
OPPURTUINITIE
S
THREATS
USE MORE EFFECTIVE
SOURCES OF
COMMUINCATION
WITH PUBLIC
CREATE A MOBILE
APPLICATION
USE INOVATIVE IDEAS
OF MARKETING
GROWING
COMPETITION
IN THE
MARKET
CHANGING
TRENDS AND
TECHONOLGY
BECOMING
ADVANCED
LACK OF
INTERESTING
FACTORS
SUCH AS
GRAPHICS.
